Dentsu Impact has rolled out a new integrated brand campaign for Maruti Suzuki Ertiga. The campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the vehicle.
Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualizing and executing the language which will certainly resonate well with the TGâ€.
Dentsu Impact has rolled out a brand campaign for Maruti Suzuki Arena. Actor Varun Dhawan is the face of the campaign.
Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: ‘Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers – design, technology, and experiences. Maruti Suzuki Arena is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.’
Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has awarded its creative duties to Dentsu Impact.
Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar. With an aim to be one of the leading handset brands in the sub 10k segment, the company is in process of roping in over 3000 employees and bolstering its presence pan India. Additionally, the company has already partnered with 600 distributors across the country and has over 1000 service centers pan India.
“While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category,†said Aniruddha Deb, Chief Marketing Officer, Mobiistar.
Commenting on the win, Amit Wadhwa, President, Dentsu Impact says “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.â€
Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner.
Ikea has released a series of new films on TV and digital to bring to life some hero products from the brand. Every film has one main hero – an Ikea product itself.
Speaking about the films, Ulf Smedberg, Country Marketing Manager, Ikea India: “We at Ikea saw the need early on to find an emotional connection with consumers and their future relationship with our range. In order to de-dramatize and make parts of our range more attractive, inspiring yet even human, we created our new communication campaign which we internally call “Talking productsâ€. In this series of short films, we let some iconic products speak and express their personality, in a fun and engaging way. The reaction so far been very positive, with people finding them to be surprising yet distinctively Ikea.â€
Added Megha Jain Sadhwani, Senior Vice President, Dentsu Impact: “The reason why Ikea is the world’s most loved Swedish home furnishing brand is its products, they are the heroes that make this brand what it is. The intent behind this series of films is to introduce these heroes to the Indian audience in a typical Ikea style – simple and playful, and what better way to do this than to let the products do the talking themselves, literally!â€
Dentsu Impact has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.
The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.
Said RS Kalsi, Senior Director, Maruti Suzuki: “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.â€
Added Amit Wadhwa, President, Dentsu Impact: “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.â€
Dentsu Impact has strengthened its creative function with the appointment of Sumit Negi as an Executive Creative Director. He will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the National Creative Director.
Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.â€
Dentsu Impact has launched a new campaign for Oppo F7. Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters, which for today’s generation is actually their real life. The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them.
Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Oppo is a brand for the youth and their phones are designed to answer the needs of this young generation. Our film is actually a reflection of this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.â€
Added Will Yang, Brand Director, OPPO India: “OPPO is a young and energetic brand which always mirrors the energy of youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.â€
Dentsu Impact has launched a new campaign for Hitachi, positioning it as a brand accessible for all. The campaign, “KabhiKabhiZyadaKeLiye, ZyadaNahiChaiyeHota†builds on the brand’s core of premium yet accessible. Developed by Dentsu Impact, the TVC is now on air, across all popular channels.
Said Gurmeet Singh, Chairman & Managing Director, Johnson Controls – Hitachi Airconditioning India: “Hitachi aims to reach every Indian Household and become India’s Leading Air Conditioning brand by 2021. With its innovative product range, best in class indigenous manufacturing facilities, world class R&D facility and a continuous endeavor to give its customers a better post sales service experience, we are confident that we will be able to achieve this because we truly believe that ‘Every home deserves Hitachi cooling’.â€
Talking about the campaign, Soumitra Karnik, Chief Creative Officer, Dentsu Impact added: “Hitachi faces a unique challenge in the market. And it’s always exciting to work on such challenging briefs. Our idea was to bring alive the thought – ‘Kabhikabhizyadakeliye, zyadanaichahiyehota’ by beautifully capturing those simple, everyday moments, which are truly priceless. As it’s the little things that make all the difference.â€
V-Mart Retail has partnered with Dentsu Aegis Network’s Dentsu Impact and CLab, to launch its new campaign introducing actors Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.
Snehal Shah
Commenting on the association with the Bollywood couple, Snehal Shah, Senior V.P- Marketing & Operations, V-Mart Retail said: “We are super-excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann &Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.â€
Deepak Kumar
The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network. Speaking on the association, Deepak Kumar, Vice President, CLab, said: “We are extremely happy to have crafted a successful alignment between the celebrities and V-Mart. Our approach for the brand was based principally on factors of immediacy, quick recognition & response, relevancy and lastly demographic integration and acceptance.â€
Haresh Nayak
Added Haresh Nayak, Managing Director, Posterscope India, under whose mentorship CLab has been set up: “We have evolved from the time in which celebrity endorsements were a product of gut feeling and perception to the time which involves intelligent and scientific planning for celebrity-brand matchmaking. With Star Matrix, our proprietary celebrity recommendation tool, our vision is to bring accountability and informed decision making in a discipline which functions on probability and gut feeling of advertisers in getting celebrities/sports personalities to associate with their brands. Our association with V-Mart is a testimony of our pioneering efforts in this discipline.â€
Dentsu Impact has expanded its footprint to Bengaluru. The agency has set up a team of business, creative and strategy leads to run its operations in the city.
Amish SabharwalKrittika Chakraborty
While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, Montu, Amish and Krittika will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.
Amit WadhwaSoumitra Karnik
Commenting on the expansion, Amit Wadhwa, President – Dentsu Impact and Soumitra Karnik, Chief Creative officer – Dentsu Impact said, “We have picked the best talent from inside and outside our organisation to take care of our Bengaluru operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.â€
Dentsu Impact has strengthened its strategic planning function by roping in Aditya Kilpady as the National Planning Director.He will report to Amit Wadhwa, President, Dentsu Impact with a dotted line reporting to Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies, South Asia.
Talking about Kilpady joining the team, Devanathan said, “Over the past few years, there has only been one mantra behind Dentsu Impact’s stellar delivery to and beyond client expectations—a tight-knit group of talented people who believe in teamwork, and in together innovating the way brands can be built. Aditya is a stellar addition to the team—as much for his attitude as for his aptitude and experience. He will be instrumental in helping the agency create brave new solutions for a brave new world.â€
Commenting on his new role, Kilpady said: “Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in ‘one solution’, I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my ‘Truly Asian’ spirit, I am now hoping to find love with Japan!â€
Dentsu Impact has recently restructured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Ramaswamy has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.
The recent restructuring has taken place given the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa) with the Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both on offline as well as digital creative front.
Commenting on her new role, Ramaswamy said: “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.â€
Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said: “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.â€
