MxMIndia

Tag: Dentsu Impact

  • The portfolio includes Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few

    Dentsu Impact to handle digital business for tea brands under TGBL

    By A Correspondent

     

    Dentsu Impact’s Bengaluru branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few.

     

    Said Puneet Das, Vice President – Marketing, Tata Global Beverages India: “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium.  We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24×7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”

     

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact added: “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

     

     

  • The brand and the agency had engaged in a partnership earlier to launch Antara Senior Living’s first ‘community’

    Dentsu Impact bags creative mandate for Antara Senior Living

    By A Correspondent

     

    Dentsu Impact has bagged the creative and social media mandate for Antara Senior Living. The brand and the agency had engaged in a partnership earlier to launch Antara Senior Living’s first community in Dehradun.

     

    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact said: “This is our second innings with Antara and it’s a matter of extreme pride for us that they decided to partner with Dentsu Impact once again. With Antara Senior Living expanding into a larger audience space and moving into a new and exciting phase, coming back couldn’t have been sweeter. The interesting thing here is that we are looking at the brand holistically, which includes digital at the core of it.”

     

    Renuka Dudeja

    Commenting on the partnership, Renuka Dudeja, Head of Marketing and Communications, Antara Senior Living added: “We are very happy to re-engage with Dentsu Impact. The first time around was very different as we were just bringing in a whole new dimension to senior living. The category was very nascent, and we had a huge task at hand to launch Antara Dehradun. Now that we are a well-recognised brand within the category, the focus is to make Antara Way of Life more relatable to a much larger audience and touch many more lives. Team Dentsu Impact with their vast and varied experiences seemed just the right partners in this journey. We look forward to a great partnership.”

     

     

  • The campaign showcases a range of vibrant, colourful festive celebrations from across India

    ‘Ghar Aaya Tyohar’ celebrates year-long festivals of India

    By A Correspondent

     

    Maruti Suzuki has unveiled its new festival season-specific campaign titled ‘Ghar Aaya Tyohar’.

     

    Commenting on the campaign, Shashank Srivastava, Executive Director – Marketing and Sales, Maruti Suzuki India said: “Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people the same happiness and pride of owning a Maruti Suzuki car, which we have delivered for decades.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact:“India is a nation described by diversity, just like its festivals. But one festival that binds everyone together is the joy of buying a new car. After all, it gives different people different reasons to celebrate. For a young person it’s a celebration of the coming of age, for a woman it’s a celebration of freedom, for a family it is a celebration of togetherness. We believe Maruti Suzuki is that one name which can do complete justice to the feeling of Ghar Aaya Tyohar, because as a brand it has touched many lives.’’

     

     

  • Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group

    Dentsu Impact bags digital mandate for HT’s radio biz

    By A Correspondent

     

    Dentsu Impact, the creative agency from Dentsu Aegis Network, has added the mandate to its recently established Social Media Division, Dentsu Impact Digital.

     

    The agency has been awarded the digital mandate for all three radio businesses of the HT Media Group –  Fever FM, Radio Nasha and Radio One. Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group.

     

    Rajan Bhalla

    Speaking on the development, Rajan Bhalla, Chief Marketing Officer, HT Media said: “We have been associated with Dentsu Impact for a long time and have immense trust in the capabilities of the team. The agency’s forward-thinking approach in embracing the evolving market today, and the intent of giving us synergised solutions for digital and offline is something that helped us come to this decision. We hope to see some great work being rolled out soon.”

     

    Amit Wadhwa

    Added Amit Wadhwa, President, Dentsu Impact: “At Dentsu Impact, we have a clear vision of becoming a truly digitally enabled agency, and that was the thinking behind setting up our social media division. It is extremely encouraging to see clients embrace our vision and see the kind of value we bring in.  Our relationship with HT Media is an old one and one that we really cherish, and we are thankful to them for placing their trust in us once again.”

     

     

  • The campaign focuses on the importance of an equal status

    Dentsu Impact partners Hindustan to push equality in marriage

    By A Correspondent

     

    Dentsu Impact has released its latest campaign for Hindi daily – Hindustan. Titled ‘Aathwa Phera’, the campaign focuses on the importance of an equal status that both husband and wife should enjoy in a marriage.

     

    Commenting on the campaign, Rajan Bhalla, CMO, HT Media Group, said: “Hindustan is a progressive brand, and believes that new perspectives have the power to bring about positive change in the society. Aathwa Phera is an initiative that will connect deeply and emotionally and it will evangelise the core brand positioning of Tarraki Ka Naya Nazariya. Most importantly it will bring home the message of gender equality in the society.”

     

    Speaking about the concept, Soumitra Karnik, CCO, Dentsu Impact added: “The narrative of gender equality has been there for a while now. However, we still hear stories every day that prove there is still a lot to be done to ensure equal status for women (specially in certain regions). Everyone talks about equality in the workplace, jobs, opportunities etc., but what about our homes? What about the husband treating his wife as an equal? This is where our concept came from. We want each and every man to take a vow that he will support his wife and ensure her equal status in a marriage.”

     

     

  • The social media mandate will be serviced by Dentsu Impact digital

    Dentsu Impact wins digital & creative mandate of Subway

    By A Correspondent

     

    Dentsu Impact has bagged the creative and social media mandate for Subway Systems India. The social media mandate will be serviced by the agency’s recently set up digital division, Dentsu Impact digital.

     

    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact said: “The QSR (Quick Service Restaurant) segment is one of the most exciting segments in the F&B industry today. The competition is stiff and constant shifts are happening in the segment with technology playing a major role in tapping customers and their preferences. More than ever the brands in this segment need to constantly engage with the consumers to stay relevant. This is exactly what we, along with the brand team at Subway, would strive to do and create an even more relevant and stronger brand in India. It is an exciting brand to work on and we can’t wait to begin creating some great work together.”

     

    Shuchi Monga

    Talking about the new association, Shuchi Monga, Head of Marketing, South Asia – Subway Systems India added: “We are excited to work with Dentsu Impact as our creative & strategic communication partner. We have consciously made an effort to have both digital and mainline business together to have seamless flow of communication across channels. We look forward to leveraging their creative talent to deliver work that will resonate strongly with audiences across markets.”

     

    Soumitra Karnik

    Added Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “At Dentsu Impact, our focus is to grow our clients’ business through innovative creative solutions. We have a great track record in that. We hope to carry this on with Subway as well and look to continuously create exciting and talk worthy work for the brand.”

     

     

  • A personalised news app for snackable news content founded by former NDTV biggie Vikram Chandra

    Dentsu impact wins creative and digital mandate for Editorji

    By A Correspondent

     

    Dentsu Impact has won the communications mandate for Editorji, a personalised news app for snackable news content created by Vikram Chandra, until recent a senior editor with NDTV.

     

    Amit Wadhwa

    Commenting on the win, Amit Wadhwa, President, Dentsu Impact said: “Consumers at large are clearly spending more time with their phones today than TV. Therefore, it’s appropriate that video-based news broadcasting reorganizes itself to cater to the changing audience. I want to congratulate Vikram and the team at Editorji on developing such a unique AI-based platform, which will surely change the way news is consumed and give many the much-needed respite from watching news on TV. We couldn’t have been happier to partner them on this interesting journey.”

     

    Biswajit Borkataky

    Added Biswajit Borkataky, Head of Operations & Platform Relations, Editorji: “Watching video news on a mobile device can be a frustrating experience. The news clips are usually short, leaving the users to constantly search for clips that interest them. Editorji aims to improve this experience by creating a linear video stream from non-linear video clips curated to the users’ interest. Users can not only watch a curated news playlist but also curate their own and share. To take this experience to the consumers, we are excited to partner with team Dentsu Impact, who’ll help us power our growth trajectory.“

     

     

  • Re-establishes the brand’s belief, “leadership that inspires the world”

    Rajnigandha focuses on leadership skills in latest ad film

    By A Correspondent

     

    The Dharampal Satyapal (DS) Group has rolled out a new TVC for pan masala major Rajnigandha. Conceptualised by Dentsu Impact, the new commercial showcases Rajnigandha as a brand, which believes in leadership that inspires the world.

     

    Commenting on the campaign, Rajeev Jain, VP Marketing, DSL said: “Rajnigandha has always applauded success, aspiration and winning spirit and the accompanying modesty that is inspiring. The brand Rajnigandha has remained a perfect companion of achievers for decades. This TVC effectively reinforces communication line ‘Kuch Kar Aisa, Duniya Banna ChaheTere Jaisa’, a philosophy that the brand advocates. True Achievers believe that achievement is not just about only achieving self goals, but also understands responsibility to bring positive change in the system we live in.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Rajnigandha is an iconic brand and it has managed to redefine the advertising space in its category. Carrying forward the brand message of ‘Kuch Kar Aisa, Duniya Banna Chahe Tere Jaise’, the intent behind the campaign was not only to showcase the product as a symbol of success but to spread the message of achieving success to a level that inspires others around you. What we are really proud of is that while, the film has scale but it also has a soul to it which we are sure will help people connect with the brand,” said

     

     

  • The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

    Dentsu Impact launches inaugural campaign for Mobiistar

    By A Correspondent

     

    Dentsu Impact has rolled out the launch campaign for Mobiistar X1 Notch.

     

    Commenting on the execution of the campaign Anupama Ramaswamy, National Creative Director, Dentsu Impact said: “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India: “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people realize their dreams. Our testing results revealed that the college situation was not only relatable and likeable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

     

  • Binodan will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Binodan Sarma

    By A Correspondent

     

    Dentsu Impact has roped in Binodan Sarma as Vice President, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Amit Wadhwa, President, Dentsu Impact.

     

    Commenting on his new role, Sarma said: “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

     

    Talking about the appointment, Amit Wadhwa, President, Dentsu Impact added: “The entire landscape of creative agency is changing and we at Dentsu Impact realized this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”

     

     

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • The campaign will be rolled out pan India

    Dentsu launches new campaign for Mobiistar C1 Shine

    By A Correspondent

     

    Dentsu Impact has rolled out a new campaign for Mobiistar C1 Shine.

     

    Speaking on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, ‘Bade Chamak Rahe Ho’ is a fun colloquial sentence that perfectly bridges our consumer’s insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we’re sure it will add shine to its viewers’ lives.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India:“In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”