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Tag: DDB Mudra

  • DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

    DDB Mudra South bags Gem Paints mandate

    By A Correspondent

     

    Gem Paints, one of Southern India’s leading manufacturer of paints and coatings, has awarded its creative duties to DDB Mudra. DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

     

    Nitin Gandotra

    Said Nitin Gandotra, Director, Gem Paints: “The benefits of a communication expert for the growth and development of a business is often downplayed. And if one can get into a happy marriage with a name like DDB Mudra, it is priceless. It is going to be a step – up in creating awareness about the existence of an outstanding brand and achieve significant reach in the markets of South India. A fresh & improvised perspective in the objectives, driving strategy, with target to reach the most effective markets & a whole new creative campaign for the company. DDB Mudra undoubtedly has a lot of successful campaigns to their credit. They were chosen and finalised for their vast and thorough knowledge of consumer behaviour in India, extensive reach, and an overall holistic approach.”

     

    Ranji Cherian

    Commenting on the win, Ranji Cherian, President & Managing Partner, DDB Mudra South added: “This oft-repeated divide between B2B and B2C marketing is misleading. The way in which people interact with either B2B or B2C brands is incredibly similar. People rely heavily on emotions rather than information alone to make brand decisions. It’s a pleasure to partner with a visionary leader at Gem Paints who appreciated our deep understanding of social and cultural contexts that moves people at scale.”

     

     

  • He is co-founding ‘Sendi’, an on-demand personal assistant service start-up

    DDB Mudra’s Tarun Nigam turns entrepreneur

    By A Correspondent

     

    After a three-year stint as Executive VP at DDB Mudra, Tarun Nigam has entered the entrepreneurial world, co-founding ‘Sendi’, an on-demand personal assistant service start-up.

     

    Nigam has also announced his decision to follow his passion for spiritualism with ‘Solemn Side’.  In addition, he will also be an advertising and media consultant simultaneously.

     

    Talking about his new journey, Tarun Nigam said, “For a long time, I was planning to rebuild my career with new avenues and the journey has now begun with Sendi. It was one of my passions that Redvin has enabled with the mentorship of my home town brother Vinay Dwivedi. I am also excited to pursue my passion for spirituality by launching a new platform Solemn Side which will be the final destination for people needing life remedies and solutions.”

     

    More info on his entrepreneurial venture will be revealed in a few days.

     

     

  • The campaign highlights the importance of safety and hygiene to fight COVID-19

    Big Bazaar’s Ramzan campaign speaks about the power in prayer

    By A Correspondent

     

     

    https://www.facebook.com/BigBazaar/videos/2470490566598043/

     

    Believing in the power of prayer, Big Bazaar has released a heart touching campaign called, ‘Ibaadat Bhi, Hifaazat Bhi’ (prayers with safety) for Ramzan. The campaign is conceptualised by DDB Mudra and is in line with the brand’s larger initiative of helping every Indian stay safe and protected.

     

    Created, recorded, edited and scripted all by working from home; the campaign has been successful in making an instant connect with its customers across the country.

     

    Speaking about the film, Pawan Sarda, Group Chief Marketing Officer, Future Retail said: “The concept shared by our agency DDB Mudra was so unique that we were absolutely sure we wanted to make this film, despite the lockdown constraints. We decided to shoot it with phone cameras. For us the intent was more important than the production value. The agency shot this film with zero budget.”

     

     

  • The film pays homage to the workforce at Adani Group for its relentless efforts

    Adani group expresses gratitude to frontline warriors with #GoodnessNeverStops

    By A Correspondent

     

     

    https://www.facebook.com/AdaniOnline/videos/227697331787084/

     

    Adani Group has joined hands with DDB Mudra to salute the frontline warriors with #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the Covid-19 crisis.

     

    Elaborating on the objective of the campaign, Paresh Chaudhry, Group President – Corporate Brand Custodian, Adani Group said, “This crisis demanded continuous supply of certain essentials so that people can stay indoors safely. Thanks to our ever-reliable workforce, we were able to deliver when it mattered the most. This film is our tribute to our workforce and to all those who are working relentlessly to help bring the country back to normalcy.”

     

    Talking about the concept and execution, Shekhar Pandey, VP – Strategy, DDB Mudra said, “In this unprecedented scenario, there are so many fellow citizens who are putting duty and the country above everything else. This film is our tribute to all such brave hearts who are truly demonstrating the goodness that is inherent in humanity. As we faced various execution-related limitations due to lockdown, we decided to take up the animation route and produced this film totally in-house at our Ahmedabad office.”

     

     

  • Integrated account includes creative by DDB Mudra

    22feet Tribal bags digital mandate for TTK Prestige

    By A Correspondent

     

    TTK Prestige has appointed 22feet Tribal Worldwide as its digital and digital media planning agency. As part of the mandate, 22feet Tribal Worldwide, which is part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce and all the touch points of the consumer’s journey with the brand. The integrated account includes creative by DDB Mudra.

     

    Commenting on the announcement, Dinesh Garg, EVP – Sales & Marketing, TTK Prestige said: “TTK Prestige has the legacy of being present practically in every Indian home. As market leaders, it is imperative for us to engage with consumers, who are in different stages of their purchase journey. The digital space is beginning to play an increasingly important role for us as a brand and we are pleased to embark on this journey with 22feet Tribal Worldwide. We have a long history with the DDB Mudra group spanning two decades, and we look forward to many more rewarding years together.”

     

    Speaking about the win, Preetham Venkky, President – 22feet Tribal Worldwide added: “We are extremely delighted with the confidence that TTK has placed in us by allowing us to bring to life, our vision for what their presence should look like across digital. This move will not only help digitise their business but also provide value to their existing and new customers. With this win led by Ken Sekhar and his team, we now have the exciting challenge of taking one of India’s top brands and building a formidable experience across the digital ecosystem to enable meaningful engagements.”

     

     

  • The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn't dull anymore’

    Glance partners with DDB Mudra to launch TVC

    By A Correspondent

     

    Glance, a subsidiary of InMobi Group, has unveiled a campaign titled ‘Lock It To Rock It’ that’s crafted by the DDB Mudra and launched to communicate the possibilities of a locked screen. The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn’t dull anymore’.

     

    Said Vishnu Srivatsav, Regional Creative Head – Advertising & Digital, DDB Mudra South, who led the campaign: “Glance as a product is so unique and so unlike anything that’s out there. It’s a combination of content, technology, innovation and beautiful design. To communicate such a differentiated specific proposition is quite challenging, because this amounts to a fundamental behaviour change. But we hit on this great metaphor of locked doors that helped us communicate the lock screen coming alive in a disruptive visual manner.”

     

    Added Bikash Chowdhury, Chief Marketing Officer of Glance: “Being locked out is typically associated with being deprived of something valuable. Glance by design, works on the lock screen and transforms it into a source of entertainment and information. By showcasing Glance in the most unexpected of moments and places, and delivering delight to users, the campaign brings to life the idea that with Glance, locked isn’t dull anymore.”

     

     

  • The theme of the ‘Dating Just Got Equal’ campaign is designed to encourage women to make the first move and reverse gender norms

    Bumble seeks to change dating rules

    By A Correspondent

     

    DDB Mudra created three digital films centered around Bumble’s value proposition of ‘Making The First Move’ and underlining the larger narrative of everyday gender equality. The campaign narrative is further amplified by a variety of out-of-home ads in Mumbai, Delhi, Bengaluru and Pune. Conceptualised by 22feet Tribal Worldwide, the social media leg of the campaign was brought to life with eight influencers, including Jim Sarbh, Radhika Madan, Pooja Dhingra, Kusha Kapila, Dolly Singh, Shrishti Dixit, Reem Sheikh and Aakriti Rana.

     

    Commenting on the launch of the campaign, Priti Joshi, Vice President of Strategy, Bumble, said: “The global dating world has been operating at an imbalance for far too long. We believe that Bumble has the potential to help restructure the world of online dating in India and with ‘Ðating Just Got Equal’, our aim is to support the women of India as they create a new normal in the world of dating so that rather than second-guess themselves, they are empowered to make the first move.”

     

     

  • DDB Mudra is the creative agency while DDB Mudramax handles media

    PNB Housing creates awareness around its FD schemes in latest campaign

    By A Correspondent

     

    PNB Housing Finance Limited has launched a new multi-media, multi-city brand campaign to create an awareness about benefits of its Fixed Deposit schemes with offers on rates of interest backed with differentiated product features which may appeal to people of different ages, including senior citizens and parents of young children. DDB Mudra is the creative agency while DDB Mudramax handles media.

     

    Speaking about the campaign, Shaji Varghese, Executive Director, Business Development, said: “We believe FDs should be an important component of the investment portfolio of an individual. The Rs. 20,000 crore fixed deposit programme of the company has a credit rating of CRISIL FAAA/Negative and the Rs. 18,500 crore fixed deposit programme with a tenor of 12 months to 120 months has a credit rating of CARE AA+/Stable. FDs by our company are offered at varied rates of interest, customized product features coupled with a customer centric delivery model that comprises of both physical branch network and technology enabled non-branch platforms such as website, mobile app etc. with self-servicing capabilities. We encourage customers to choose fixed deposits as an option which we believe may facilitate control over returns and may help them save for future.”

     

     

  • Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh

    Fido Dido is back urging consumers to think fresh

    By A Correspondent

     

    7UP has launched its new brand campaign titled ‘Think fresh’ with Fido Dido, the wriggly-haired mascot, back in the promotions.

     

    Speaking about the new campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said: “7UP as a brand has always encouraged consumers to be their cool and optimistic self. The Think Fresh campaign builds on this belief and reiterates that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix. We are confident the new campaign will encourage consumers to Think Fresh and turn any tricky situation to their advantage.”

     

    Talking about the TVC, Ashutosh Sawhney, Managing Partner & Head, DDB Mudra North and Vishnu Srivatsav, Creative Head, DDB Mudra, added: “VUCA is today’s new normal and it even percolates down to slices of our lives. Consumers across the board have resonated with this reality. 7UP, with its refreshing flavour attempts to enable its consumers to think fresh, thereby turning their life’s little googlies into advantageous situations. The new campaign illustrates this in the most un-mistakably 7UP way by bringing the iconic Fido Dido back and keeping the brand’s tonality refreshing , just like the great taste of 7UP.”

     

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor and digital surround.

     

     

  • The brand will be managed by 22feet Tribal Worldwide

    DDB Mudra is digital marketing partner for Spotify India

    By A Correspondent

     

    Gaurav Magotra

    Following a multi-agency pitch, the DDB Mudra Group has bagged the digital marketing mandate of Spotify India. The brand will be managed by the group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.  As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

     

    Said Magotra: “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

  • Sakhuja takes over from NP Sathyamurthy

    Vikram Sakhuja to Chair IRS TechCom

    By A Correspondent

     

    MRUC has announced the appointment of Vikram Sakhuja, Group CEO, Madison Media and OOH, as Chairman of the IRS Technical Committee (TechCom). Sakhuja takes over from NP Sathyamurthy, Executive Director, DDB Mudra, and President, OMD Max.

     

    Commenting on the development, Ashish Bhasin, Chairman, MRUC, said: “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust.  IRS surely is in excellent hands. On behalf of the Board, I would like to thank Sathya for his excellent tenure”

     

    Added Sakhuja: “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the Technical Committee of this body. Will be my endeavour to ensure the data is valid, reliable and beyond reproach.”