MxMIndia

Tag: DDB Mudra

  • Offers a solution to the most common problem faced by internet users

    DDB Mudra launches film for Airtel Xstream Fiber

    By Our Staff

     

    Airtel Xstream Fiber broadband network has launched a new campaign to showcase its service. Conceptualised by DDB Mudra, the campaign has been developed to establish the product and its benefits in comparison with regular broadband services.

     

    Said Pallavi Chakravarti, Creative Head – West, DDB Mudra: “On-off-on-off is a mantra no one wants to chant, but invariably does, when living with poor broadband at home. If everyone in a family is plugged in, something’s got to give. We translated this pain-point into a fun campaign which paved the way for our solution to make a seamless entry and save the day.”

     

  • To enable deeper engagement with small businesses in the country

    DDB Mudra promotes Meesho

    By Our Staff

     

    Meesho, the internet commerce platform, has rolled out a digital marketing campaign to deepen engagement with small businesses.

     

    Commenting on the campaign launch, Lakshminarayan Swaminathan, CXO, Supply Growth, Meesho said: “We have just crossed 6 lakh seller registrations on the platform, recording a 7X increase since April 2021. Nearly 70% of all Meesho sellers hail from tier 2+ cities such as Amritsar, Rajkot and Tiruppur, among others. With the kind of growth we are witnessing on our platform, we are even more focused on making deeper inroads into Bharat. Our two pronged approach ensures that we are reaching out to MSMEs through both digital and on-ground avenues. Through the ‘Meesho Seller Express’, we aim to get up close and personal with our sellers, allowing them to share their insights and opinions.”

     

    Added Pallavi Chakravarti, Creative Head-West, DDB Mudra: “Getting the right customer pool is critical for any business to grow. Even more so if the business owner is selling on the vast ocean that is the internet. Our campaign seeks to allay the fears that every growth-oriented seller is bound to have and convince him or her that Meesho is the right platform to connect them with customers who seek both great quality and great value. And we’ve done this by painting an interesting picture of perception versus reality.”

     

  • Highlights the importance of strength in daily life

    Protinex launches new TVC

    By Our Staff

     

    Protinex, the flagship brand of Danone India, has launched a new commercial on television and digital platforms. The TVC is conceptualised by DDB Mudra.

     

    Said Sriram Padmanabhan, Marketing Director, Danone India: “Protinex is committed to create awareness about Protein. Indians often neglect Protein in their diets and the core reason behind this is lack of understanding around adequate protein intake and the pivotal role it plays in helping one lead an active and healthy life. Through this TVC, our intent is to build awareness around the fact that muscle loss can lead to lack of strength, if not addressed appropriately with adequate protein intake and physical activity.

     

    Added Pallavi Chakravarti, Creative Head-West, DDB Mudra: “As someone who was 30 a long time ago, it really shook me up to know about the muscle loss and weakness that starts to creep up on us post thirty years of age. Because it is not outwardly visible, we end up telling ourselves that we don’t feel the tiredness either. Time to acknowledge the need for protein and therefore, for Protinex in our daily lives. Through this TVC we want to bring alive the dilemma grappling Indian adults as they deal with decline in health of their muscles.”

     

  • To lead creative at the agency

    22feet Tribal Worldwide appoints Vishnu Srivatsav as NCD

    By Our Staff

     

    22feet Tribal Worldwide has announced the appointment of Vishnu Srivatsav as National Creative Director. Prior to this, he was Creative Head of DDB Mudra’s South office. Srivatsav will take over from Debashish Ghosh, the former NCD at 22feet Tribal Worldwide, and will continue to report to Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

     

    Rahul Mathew
    Rahul Mathew

    Said Mathew: “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”

     

    Preetham Venkky

    Added Preetham Venkky, President, 22feet Tribal Worldwide: “Vishnu has always been a huge source of inspiration for the creative team at 22feet. His grasp on culture, specifically internet culture, is arguably the best in the country, and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients.”

     

  • Showcases players from RCB, KKR, MI, SRH, and RR

    DDB Mudra campaign for McDowell’s No. 1

    By Our Staff

     

    McDowell’s No. 1 has launched a new campaign for IPL season. The campaign, conceptualised by DDB Mudra, features IPL players such as Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and many more, to bring alive the stadium action on the screen.

     

    Speaking about this association, Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India, said: “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these six iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.”

     

    Added Neeraj Kanitkar, Executive Creative Director – West, DDB Mudra: “No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having to so much act but simply express their Yaari for each other, they brought their own style to the cheering/ chanting. Making for entertaining shoots and an exuberant bunch of films.”

     

  • DDB Mudra Group has announced the elevation of Vanaja Pillai as the company’s Head of Diversity, Inclusion and Impact

    Vanaja Pillai to head diversity, inclusion & impact at DDB Mudra

     

     

    Vanaja Pillai
    Vanaja Pillai

    In her expanded role, Pillai will work closely with CEO and MD Aditya Kanthy and HR head Rita Verma on initiatives to grow a diverse and inclusive workplace, including talent acquisition, retention, training and outreach to talent in underrepresented communities.

     

    Said Kanthy: “If we don’t change, we’re done. To compete in our times, we need to take a critical view of every aspect of our business. Our approach to talent and culture included. There is much to do in this area, and Vanaja is just the right person to lead us to success. Besides being a stellar leader, having run operating roles in the agency business with flair and distinction, Vanaja has over the last two years built one of the industry’s best run diversity programs – the Phyllis India Project. This work with the Group’s effort as a global network to bring in diverse voices to help shape workplace culture and brand communication of the future.”

     

    On the appointment Nikki Lamba, Chief Diversity, Equity and Inclusion Officer, DDB Worldwide said: “Vanaja’s work on the Phyllis India program has been applauded across DDB’s borders and is a brilliant example of senior leadership driving actionable change in advancing DEI within the DDB family. We are excited about her taking on this larger mandate and bringing DEI to the heart of our business, people and product strategies in India. There is a lot of good work happening already in parts of the DDB network that India will surely build off and gain from.”

     

    Speaking on her deeper role, Pillai added: “It has been an exhilarating journey, from the intent of creating an India chapter for the Phyllis Project, to having the first batch graduate last week. The bar has been set high for every challenge we pick up from hereon. Over the next year we will focus on a select set of DEI goals and approach them with the same rigour and passion that made the Phyllis India Project what it is today. From an overall talent perspective, the pandemic made us even more aware of the need for constantly focusing on people and their growth. We hope to make some of our talent programs world-class this year.”

     

  • Created by DDB Mudra

    Alia Bhatt entices with Cornetto in new film

    By Our Staff

     

    Cornetto, the frozen desserts brand by Hindustan Unilever, has launched a film featuring Rohit Saraf and brand ambassador Alia Bhatt. The campaign, ‘Make the first move’, is aimed at breaking the stereotype around the expression of love, which expects men to always make the first move.

     

    Speaking on the campaign, Maya Ganpathy, General Manager, Kwality Wall’s said: “Cornetto has always been the wingman for youngsters to express love and make the first move. In our latest campaign, Cornetto goes a step ahead to change the language of love by asking one out ‘with a Cornetto’ and ‘to be their Cornetto’. It also breaks stereotypes by entrusting the girl to make the first move, an idea that is sure to spark a conversation and perhaps a new trend. We couldn’t have asked for a better team than Alia, Rohit, and Gauri (Shinde), who have done a spectacular job of bringing this idea to life!”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “It’s not easy telling that special someone you like them. So, the next time words or even emoticons fail you, don’t worry. A Cornetto will suffice when you want to make your move. The campaign is light, sweet and ends on a high note – much like the Cornetto itself.”

     

  • Bags 2 Grand Prixs, 3 Golds, 5 Silvers and 5 Bronzes

    DDB Mudra wins ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022

    By Our Staff

     

    DDB Mudra Group announces its win as ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022. It is the first Indian agency to win this award. With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’ along with ‘India’s Agency of the Year’.

     

    The recognition comes on the back of the Group’s ‘Unexpected Works’ positioning, which reflected in its work on McDonald’s ‘EatQual’ (1 Grand Prix, 1 Gold, 3 Silvers, 1 Bronze) Battlegrounds Mobile India’s ‘Machine Gun Mouth’ (1 Gold, 1 Silver, 3 Bronzes), ‘Daughter’s Day’ for Stayfree (1 Silver) and ‘Red Notice Shop’ for Netflix (1 Bronze).

     

    The group shared a Grand Prix and a Gold with its production partner Early Man Film for BGMI’s ‘Machine Gun Mouth’ in the Film Craft category. With this, Early Man Film has also become the first Indian Production House to win the coveted Spikes Palm Award.

     

    Talking about the performance, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “When Aditya (CEO & MD) and I took on our roles, we had a very simple goal – to build a creative company that’s respected in every forum; be it clients, talent, platforms such as Spikes Asia and the industry at large. Over the last four years, we’ve worked towards it by building creativity into our core. To become the first agency from India to win Agency of the Year at Spikes showcases this belief.”

     

  • For Butter Chicken and Butter Paneer Grilled Burgers

    DDB Mudra rolls out new film for McDonald’s – N.E.

    By Our Staff

     

    McDonald’s India (N&E) has launches a new campaign for the newly-introduced butter chicken and butter paneer grilled burgers.

     

    Commenting on the campaign Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said: “Burrraaahh is the way our North Indian guests express the feeling when they experience excitement, joy and delight together. Our new ad film perfectly captures these emotions our guests experience while consuming our Butter Chicken and Butter Paneer grilled burgers.”

     

    Added Iraj Fraz Batla, Creative Head – North, DDB Mudra: “Fans of Punjabi food are instinctively going to fall in love with the new McDonald’s butter chicken & paneer grilled burgers. And like you’d go ‘Ooh-la-la’ on trying a lovely French wine, or ‘Bravo!’ on tasting an original Italian pizza – when we took our first bite of the new burger, we instinctively went, ‘Burrraaahh!’ Through the film, we wanted to show the same happiness that we experienced while enjoying the new burger. You’d definitely go ‘Burrraaahh!’ when you try it.”

     

  • Targets bargain conscious consumers

    DDB Mudra creates campaign for Meesho

    By Our Staff

     

    Meesho, the online shopping platform, has launched its latest campaign which highlights the consumer dilemma of ‘Loon Ya Na Loon?’ Featuring three TVCs that target three different consumer segments the campaign highlights Meesho’s value proposition of offering products at the lowest prices.

     

    Conceptualised by DDB Mudra, the campaign is based on the insight that consumers often debate “Loon ya na Loon?” before making any purchase. The TVCs showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on Meesho.

     

    Said Megha Agarwal, Head of Growth at Meesho: “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritize one desire over another. The core objective of the campaign is centred around resolving the ‘Loon Ya Na Loon’ predicament. At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra:  “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country.”

     

  • Unveils the new Milk + Rice lotion

    DDB Mudra films for Johnson’s Baby new lotion

    By Our Staff

     

    Johnson’s Baby announced the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration. The TVC is conceptualised by DDB Mudra.

     

    Said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India: “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”

     

    Commenting on the TVC, Godwin Dmello, Executive Creative Director, DDB Mudra added: “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”

     

  • With the strapline ‘We Are In The Making’ to highlight the power of self-exploration

    DDB Mudra partners Instagram on brand campaign

    By Our Staff

     

    Instagram has announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. the campaign has been visualised in partnership with DDB Mudra.

     

    Said Avinash Pant, Director – Marketing, Facebook India: “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.”

     

    Added Pallavi Chakravarti, Creative Head – DDB Mudra West: “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.”