MxMIndia

Tag: DDB Mudra

  • Launches lowest prices and best value for money campaign

    DDB Mudra steps up shopping experience for Meesho

    By Our Staff

     

    Meesho, the  online shopping platform, has launched the Sahi Sahi Lagaya Hain campaign to appeal to shoppers across Tier 2+ markets. The campaign highlights how customers can access a wide selection of quality, unbranded products at the right price from the Meesho app.

     

    Speaking on the campaign’s value proposition, Megha Agarwal, Vice President & General Manager Growth at Meesho said: “The core concept revolves around the ‘right value’ of a product that users often look for. True ‘value’ means having the right selection of quality products and at the right price. Over the years, we have made this a reality for our users. With industry-first initiatives like 0% commission, Meesho has become the lowest-cost channel for sellers. In turn, they are able to ensure the lowest prices for users on the platform. We are committed to enabling online success for millions of sellers, entrepreneurs, and customers, even from the remotest town in the country.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “Shopping online is an experience replete with many things – a discount here, an offer there, a new range elsewhere – and we noticed that people are always locked in a struggle between ‘I paid more for this’ and ‘I paid less for that’. That’s how we hit upon the proposition for Meesho’s latest campaign  -on this platform, it’s never about less or more. It’s always about paying the RIGHT price. Using a bargain hunter’s lexicon to bring this thought alive, we created a campaign that we believe does justice to what Meesho does – marrying the offline world with the brand’s online offering, but more importantly, telling a consumer what’s in it for her or him, in an engaging manner.”

     

  • To steer strategy function for its offices across Mumbai, Bengaluru and Gurugram

    Anand Murty joins DDB Mudra as Strategy Head

    By Our Staff

     

    Anand Murty
    Anand Murty

    DDB Mudra has appointed Anand Murty to steer the strategy function for its offices across Mumbai, Bengaluru and Gurugram. Murty will report into Amit Kekre, National Strategy Head, DDB Mudra Group.

     

    In a career spanning over 18 years, Murty has worked as a marketer with consumer goods giant Reckitt Benckiser before moving to advertising and leading the strategy product for Ogilvy and Taproot Dentsu. He has led brands such as Sprite, Smartwater, Voltas, Honda, Pernod Ricard, GSK and Set Wet among others. His last stint was at Taproot Dentsu, where he led the strategy for the agency’s Gurugram division.

     

    Amit Kekre
    Amit Kekre

    Speaking about his appointment, Kekre said: “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”

     

    Talking further on his new role, Murty added: “I’m stoked to be a part of the DDB Mudra team. It is an absolute privilege to work with the incredible set of planners that DDB has nurtured over the years. I look forward to building and keeping up the momentum – and loving every moment of it.”

     

  • Targeting online consumers from smaller towns and cities.

    DDB Mudra films new TVC for Meesho

    By Our Staff

     

    Social commerce platform Meesho has launched new TVC targeting consumers from small towns and cities who are getting onboard with online shopping.

     

    Conceptualised by DDB Mudra Group, the campaign wants to bring joy of online shopping with varied choices available on the platform.

     

    Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said: “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

     

  • Appoints Pallavi Chakravarti as Creative Head – West

    DDB Mudra bolsters creative leadership

    By Our Staff

     

    Pallavi Chakravarti
    Pallavi Chakravarti

    DDB Mudra has announced the appointment of Pallavi Chakravarti as Creative Head of the West office. Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group to take on the responsibility of driving the agency’s creative product. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as Executive Creative Director.

     

    Rahul Mathew
    Rahul Mathew

    Speaking on the appointment, Mathew said: “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – No.2 at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients.”

     

    Added Chakravarti: “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey – there’s really nothing else to say, is there?”

     

  • Unveils new identity with #MadeForMad message

    DDB Mudra creates series of films for Poco

    By Our Staff

    Poco India launches its new brand identity ‘Made of Mad’, in a campaign created by DDB Mudra.

    Said Raghav Chitra, Marketing Lead, Poco India: ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

    Added Vishnu Srivastav, Creative Director, DDB Mudra Group: “The effort was to differentiate Poco clearly in the minds of the youth. Somewhere along the way we heard from consumers that Poco must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

     

     

  • Its latest ad has a lineup of celebs from the world of fitness, sports and entertainment

    Glance unlocks power of lock screen-based content

    By Our Staff

     

    Glance has announced the launch of its multimedia campaign “Ye Glance Hai”. Made by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen.

    Said Visnhu Srivatsav, Creative Director – DDB Mudra: “We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realised that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product,” said Visnhu Srivatsav, Creative Director – DDB Mudra Group.

    Added Bikash Chowdhury, Chief of Marketing, Glance: “Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favourite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favourable stars, truly living up to “Ye Glance Hai.”

     

     

  • Shetty will be Lead Integration Director – West, Experience Platform

    Sandesh Shetty joins Wondrlab

    By A Correspondent

     

    Sandesh Shetty

    Wondrlab has appointed Sandesh Shetty as Lead Integration Director – West, Experience Platform. He will report to Vandana Verma, Co-Founder and Managing Partner – Experience Platform at Wondrlab. In his new mandate, Shetty will infuse new-age thinking with conventional mediums of experiential marketing, helping clients in India’s western regions win in these spaces.

     

     

    Vandana Verma

    Said Verma: “Our recent acquisition of What’s Your Problem and our new operations in NCR are testimony to our growth and momentum. Bringing in experienced talent like Sandesh to support this unprecedented pace is the natural next step. His ability to understand offline experiential touchpoints and leveraging technology helps nudge products off the shelf for clients. Sandesh has the unique ability to merge the best of traditional cross-category thinking with contemporary platform-first experiential solutions. With his appointment, clients can leverage his stellar experience and expect a deep commitment toward solving their business problems.”

     

    Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, and before that atsenior roles in agencies such as DDB Mudra, Ogilvy, and Kidstuff Promos.

     

     

  • The film is in collaboration with DDB Mudra

    Meesho film encourages women entrepreneurship

    By A Correspondent

     

    Reseller platform Meesho has in collaboration with DDB Mudra launched its first TVC to communicate the brand’s mission to help women achieve financial independence.

     

    Speaking about the campaign, Vidit Aatrey, Founder & CEO, Meesho said: “Over the past few years of running Meesho we have realised that there is no dearth of aspiration amongst women in India and through our platform we have been able to help millions of aspirational Indian women to come online, start their business and establish their own identity – and that’s exactly what we wanted to show case in this TVC. We wanted to celebrate the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online.”

     

    Added Anurag Tandon, Managing Director, DDB Mudra West: “Entrepreneurship in India is largely an urban and male dominated phenomenon. But this has to change; not just for the empowerment of women but the country as a whole. Through this film, the one thing that we wanted to do was inspire women to feel confident to start their journey of financial independence. It is a step towards creating communication that’s gender inclusive and empowering.”

     

     

  • Conceptualised by DDB Mudra, the TVC showcases the power of the new technology introduced in the hob segment by Hindware Appliances

    Hindware introduces TVC on hobs

    By A Correspondent

     

    Somany Home Innovation Limited, makers of ‘Hindware Appliances’, have announced a new TVC for its Adonia Hob with MaxX Safe Technology.

     

    Conceptualised and created by DDB Mudra, the TVC emphasises on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

     

    Said Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited (SHIL): “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

     

    Added a spokesperson from DDB Mudra: “This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology.”

     

     

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • Launches digital campaign highlighting people’s yearning for hugging their loved ones with the big hug burger

    McDonald’s North & East launches ‘The Big Hug’ campaign

    By A Correspondent

     

    McDonald’s India North & East has launched an all-new digital campaign ‘The Big Hug’ highlighting people’s emotional desire to hugging their loved ones in the current times of social distancing. As part of the campaign, the company has introduced double patty burgers.

     

    Conceptualised by DDB Mudra, the digital films center around two of the most prominent habits such as video calling your loved ones and twinning with them and sharing OTT subscription with your friend.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants which operates McDonald’s restaurants in North and East India: “Big Hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious.”