MxMIndia

Tag: DDB Mudra

  • DDB Mudra group creates an innovative campaign for Symphony

    Symphony’s Garmi at large

    By A Correspondent

     

    The new campaign for Symphony air coolers has a fresh and brave storyline. Though it borrows from Bollywood quite literally, it makes it fun and very relatable to every Indian.

     

    Cooling large houses is a difficult and expensive proposition. The new model from Symphony, Storm, is a revolutionary cooler in terms of its size and shape – one-of-its-kind in the world.

     

    The story is part real, part gimmick, part Bollywood masala and part social message. It simply says that heat can make people crazy. It makes them go out and do things that are bizarre. Powerful people live in large houses and if they are irritated by heat, they could really go berserk.

     

    Commenting on the campaign, Ravinder Siwach, Group Creative Director, DDB Mudra Ahmedabad, said: “Communication in this category is pretty much feature-led so we decided to do something that will make people ‘say what was that’!? Think this is the first time anybody has used feature film footage in a commercial.”

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J_JHd0FA6DE[/youtube]

    Mr. Rajesh Mishra, GM, Marketing, said: “Symphony is a very strong brand. It is the world leader in Air Coolers. Storm is truly revolutionary product – a tower cooler that can cool large spaces, looks absolutely premium and comes loaded with an array of features.  We wanted a very unique launch communication for it in our unique Symphony language. We experimented a bit with the execution and at times even had second thoughts about taking the risk. But today I am happy to share that we have been able take it at a level above. The rest is for the audience to judge.”

     

     

     

  • Jagran Prakashan makes giant entry to Madhya Pradesh & Chhattisgarh with Nai Dunia buy

    With Nai Dunia in the bag, Jagran is #1 print group

     

    By Archita Wagle

     

    There was no press conference announcing the deal. The Kanpur-based Jagran Prakashan Limited (JPL) simply did it by notifying the stock exchanges. The acquisition of Nai Dunia was done via Suvi Info Management (Indore) Private Limited which in turn owns Naidunia Media. It was an all-cash deal.

     

    What it does for the Jagran group is significant as its hold on the Hindi belt becificant, a factor that could help strike better contracts with advertisers. In fact, as an analysis with IRS 2011 Round 4 numbers shows, the Nai Dunia acquisition has helped JPL become the numero uno print media group in the country (see accompanying story: Saala Jagran No 1 print media group ban gaya…)

     

     

    Announcements of the deal on the front pages of Nai Dunia (left) and Dainik Jagran (right)

    According to an analyst from a domestic brokerage firm, this deal makes sense to JPL as the enterprise value assigned to Nai Dunia is Rs2.25 billion and had JPL planned a greenfield expansion in MPC, the total cost could have run into at least Rs3 billion.

     

    In an email interaction with MxMIndia, Mr Amit Jaiswal, Company Secretary, JPL clarified that JPL has acquired only Nai Dunia. NewsX and Webdunia are not a part of the deal. Talking about the changes after the deal he said: “Mr Vinay Chhajlani will continue as Advisor to Board. His vast experience of print and knowledge about the market will be quite useful for us. We will add some new members to the team at senior level in sales, marketing and editorial. Our corporate brand team will help in branding and communication. As far as the staff, the erstwhile promoters have already rationalized the staff strength to a large extent.”

     

    Commenting on the acquisition in a communique, Mr Mahendra Mohan Gupta, Chairman and Managing Director of Jagran said, “This was a logical market expansion for us and enables us to strengthen our presence in Central India. Nai Dunia is a newspaper with a very strong team and has demonstrated editorial excellence over the last decade.”

     

    Nai Dunia is the flagship publication of Naidunia Media Limited, which was launched June 5, 1947. Nai Dunia features amongst the top 10 Hindi dailies of India and has multiple editions in MP and Chhattisgarh and is the third largest read newspaper in Madhya Pradesh and the fourth largest read newspaper in Chhattisgarh (IRS Q4 2011). According to a Jagran communique, Nai Dunia’s current circulation base is around half a million copies per day with the readership growing 2.6 times over the last five years.

     

    The industry is almost unanimous in saying that the deal is windfall for both the parties involved, especially JPL, which can now enter the Madhya Pradesh-Chattisgarh (MPC) market. JPPL, controlled by GD Gupta family publishes the Jagran editions in Bhopal and Rewa in Madhya Pradesh and JPL, promoted by the PC Gupta family, has been barred from using Dainik Jagran banner in MP as it has been in litigation since 2007. But with the Nai Dunia acquisition, the other option for JPL, they are entering the MPC market with an established newspaper, which is the second largest newspaper in terms of readership and business volumes in MPC.

     

    “JPL will benefit in terms of circulation and readership as it gets two new territories, Madhya Pradesh and Chattisgarh, with the acquisition of an established and well-known newspaper. JPL couldn’t enter Madhya Pradesh as per the agreement in the family, but now taking over Nai Dunia has opened the MP market for them,” said Mr Vijaydutt Shridhar, senior MP-based journalist and ex-editor of Navbharat.

     

    Mr Abhishek Karnani, Director, Free Press Journal which also has an edition in Indore, echoed Mr Shridhar’s sentiments: “The takeover deal is a windfall for both, JPL and Nai Dunia. Entering the MPC market was the next logical move for JPL. Initially the market had only Dainik Bhaskar and Nai Dunia but several local new publications with strong backing were launched in the market. Nai Dunia made a smart move in selling out rather than being marginalised in the market.”

     

    Says Mr Sundeep Nagpal of leading media consulting firm Stratagem, “This is in line with what other leading groups have done – like the Times of India group did with Vijaya Karanataka.” According to Mr Nagpal, the acquisition is a win-win for all parties involved.

     

    “With Nai Dunia’s acquisition, JPL has gained foothold in an important and growing market for Hindi publications. Nai Dunia never grew much beyond Indore, though they had launched editions in other cities. But with an aggressive player like JPL taking over we can expect to see Nai Dunia growing in other centres too. JPL has now entered Dainik Bhaskar’s territory. We can now expect a good fight,” said Mr Janardhan Pandey, associate VP, DDB Mudra.

     

    Stockmarket analysts though are a little cautious about this face-off as they believe that DB Corp will not be impacted because of the entry of JPL from a short to medium term perspective. But they say that Patrika would be impacted as Jagran would become aggressive to win back the No. 2 slot in MPC. The analysts also feel that the price paid (net of tax benefits) is inexpensive and should derive benefits in the medium to long-term.

     

    For the cash-rich Jagran group, the Nai Dunia acquisition follows that of Mid-Day two years ago and the management plans that Nai Dunia will be consolidated once a year just like Mid-Day.

    Saala Jagran No 1 print media group ban gaya…

    By A Correspondent

     

    Question: Until last fiscal, which was the largest print publishing house in the country?

    Answer: No, the answer is not Dainik Jagran. It’s Dainik Bhaskar, In fact, Jagran was at No 3 until two days ago, just behind the BCCL group. But with the buyout of the Nai Dunia group, Jagran now becomes the largest print media group in the country. Check tables below:

     

     

     

    Note: MRUC does not share detailed IRS numbers with the media. Given that we had adequate time for the confirmation of the Nai Dunia buy, we collected the information from what MRUC shared with us and from respective media entities.

     

     
  • DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.

    India lifts 27 metals at AdFest 2012

    By A Correspondent

     

    At the recently concluded AdFest 2012 in Pattaya, India has finished with the total metal tally of 27 which includes 2 Gold, 12 Silver, 13 Bronze. DDB Mudra won total 9 metals and leads the pack followed by Leo Burnett with 6 metals and McCann WorldGroup with 5.

     

    In the Film Lotus Category, Creativeland Asia won Silver for film tilted Maa, Hippo Round-Round. Ogilvy & Mather also won Silver in films for Bajaj Pulsar. In Campaign for Best of Retail, Bangalore-based Happy won for Flipkart for No Kidding. No Worries.

     

    In the Press Lotus category, DDB Mudra Group won Silver. It won a Bronze for its work for Passat. In the press category for electronics, Grey Worldwide bagged a Bronze while McCann WorldGroup won 4 Silver for Onida. Leo Burnett too got a Silver.

     

    In the Outdoor Category, DRAFTFCB+ ULKA got a Bronze for its Falling Hoarding Mumbai Traffic Police work. McCann WorldGroup got a Gold for its work for Blind Car Hard Rock Café India. DDB Mudra won a Bronze for Cleanoscope Rotract. There were three more Bronze and a Silver in the Outdoors for DDB Mudra for its work titled Jumbled Conspiracy.

     

    In the Direct Lotus, DDB Mudra bagged Silver for Lass Natural Cosmetics while Grey Worldwide too got silver for Pantene. In the Direct Ambient O&M got a Bronze for its work titled Chanting Lighter for Cancer Patients Aid Association. Leo Burnett bagged a Bronze for Ink Pad Literacy program for Door Step School.

     

    In the Design Lotus, Leo Burnett got a Gold for Gandhifont. It also won 3 Bronze in the category for Bajaj Exhaust Fans. DDB Mudra pocketed a Bronze too.

    India drew a blank in Radio Lotus and Cyber Lotus, Promo Lotus, Film Craft Lotus, New Director Lotus, 360 Lotus, Innova Lotus and Lotus Roots.

    In The Special Awards 2012, Advertiser of the Year went to Google Inc and Advertising Agency of The Year went to Dentsu Inc, Tokyo. Network Agency of the year went to DDB.

     

     

    Agency Category Gold/Silver/Bronze Tally
    McCann WorldGroup Press 4 Silver 5
    McCann WorldGroup Outdoor 1 Gold
    DDB Mudra Press 1 Silver, 1 Bronze 9
    DDB Mudra Outdoor 1 Silver, 4 Bronze
    DDB Mudra Design 1 Bronze
    DDB Mudra Direct 1 Silver
    O&M Direct 1 Bronze 2
    O&M Film 1 Silver
    Leo Burnett Press 1 Silver, 6
    Leo Burnett Direct 1 Bronze
    Leo Burnett Design 1 Gold, 3 Bronze
    CreativeLand Asia Film 1 Silver 1
    Happy Film 1 Silver 1
    Grey Worldwide Press 1 Bronze 2
    Grey Worldwide Direct 1 Silver
    Draft FCB+ULKA Outdoor 1 Bronze 1
    Total Metal Tally 27
  • While the top-level realigning at the group was made known earlier to one and all, the event also witnessed a couple of other key announcements from the group

    Realigned DDB Mudra ups ante for APAC push

    By A Correspondent

     

    After a realigning and restructuring exercise that stretched through to 100 days plus and with several key appointments and a few exits later, the DDB-Mudra alliance presented itself in a new avatar as the DDB Mudra Group at an event in Mumbai yesterday. The event was made interesting by having the APAC, Japan and India Chairman & CEO of DDB, John Zeigler announce the key milestones to the gathering.

     

    While the top-level realigning at the group was made known earlier to one and all, the event also witnessed a couple of other key announcements from the group. These included the entry of TracyLocke, one of the world’s most awarded shopper marketing agencies into India and the decision to make Water, the strategic branding and design consultancy to join the Interbrand network and represent Interbrand in India.

     

    With a client roster that boasts the likes of HP, T-Mobile, Starbucks, Johnson & Johnson, Gatorade, Tropicana, PepsiCo, Sony and Unilever’s Lipton, TracyLocke will be managed in India by Pratap Bose, Chief Operating Officer of DDB Mudra Group. According to Jim Sexton, Global Chief Marketing Officer of TracyLocke, “Once we saw the level of retail expertise and comprehensive knowledge of the India consumer and shopper at DDB MudraMax, we knew we had the perfect fit. We look forward to delivering to our clients a unique brand of shopper marketing relevant to each segment of the Indian market. Additionally, we hope to share proprietary marketing tools that we can take from India to the rest of the world.”

     

    As for the revitalised DDB Mudra Group, the network in India will be split as DDB Mudra, Mudra and DDB MudraMax. Accordingly the group has adopted a new structure, brand identity, colours and architecture that will drive forward the change. The new structure will comprise eight branded agencies as follows: DDB Mudra – the Influence & behavioural change agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai; DDB MudraMax – the Experience & Engagement agency which offers Media, Out-Of-Home, Retail and Experiential; Mudra – the partnership for entrepreneurs agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai; DDB Health & Lifestyle – Health & Lifestyle Solutions practice; RAPP – data driven marketing services agency; Tribal DDB India – interactive & new media agency; Water – Brand & Design consultancy and Maatra – localisation & pre-media services agency.

     

    Elaborating on the proposed management structure, Madhukar Kamath, Group CEO and MD, DDB Mudra Group said that while he was proud of Mudra’s past, he is equally excited about the future. According to Kamath, the executive board committee will comprise of Sonal Dabral, Chairman & CCO, DDB Mudra Group, Pratap Bose, COO – DDB Mudra Group, Madhukar Kamath, Group CEO & MD, DDB Mudra Group, Dilipkumar Upadhyaya, CFO and Ajit Menon, EVP – DDB Mudra Group. Excited about the largescale realigning, Kamath said that the new venture would see DDB Mudra emerging amongst the fastest and topmost agency in a few months from now. He was also in praise of his clients of whom he said that about 40 per cent of them access more than one business service of the Group, which speaks volumes of the solutions and services that the group has to offer.

     

    Earlier, John Zeigler began by highlighting the growth of DDB Worldwide and how it is looking at Asia Pacific, led especially by India, to drive its expansion into the region. “Current figures suggest our growth split as 44 per cent from Europe, 38 per cent from North America, 6 per cent from Latin America and 11 per cent from Asia Pacific. Our core focus would be to increase the pie of Asia Pacific to a large sum going forward and this would be driven by India which is being seen as a leading market in marketing communications by most agencies.” In a one-on-one conversation with MxMIndia, Mr Zeigler was hopeful of deriving a modest growth across APAC as he said, “With the kind of businesses we have in India we should be able to achieve a growth rate of 25 per cent plus. As for our other agencies across Asia Pacific, we had a compounded growth rate in excess of 30 per cent year on year.”

     

    Mr Zeigler further highlighted how DDB’s model was unique in the sense that it captured both local and global sentiments of its clients and offered services that were unmatched in nature. The idea, according to Zeigler, was to be seen as an agency offering local solutions to international clients who wanted to tap outside markets as well as offering international solutions to local clients who wanted outside exposure to derive local growth.

     

    On getting TracyLocke to India, Mr Ziegler said, “As one of the leading shopper marketing agencies in US andEurope, TracyLocke brings vital shopper insight and great creativity into our future. The launch in India is its entry intoAsiaand will be providing vast opportunities for the entire DDB Asia Pacific group.” The summit is to be conducted next month and will showcase the experience, skill sets, global practices and learning of the entire DDB Asia Pacific region which has distinguished itself in 2011 with several impressive wins including Spikes Asia’s Network Agency of the Year 2010 and 2011, and AdFest Network Agency of the Year. The summit will be attended by Chuck Brymer, President and CEO of DDB Group Worldwide; John Zeigler, Chairman & CEO, DDB Asia Pacific, India & Japan; and Patrick Rona, Tribal DDB Asia Pacific’s President and Chief Digital Officer for DDB Group Asia Pacific, as well as an overseas contingent of senior agency personnel from across the Asia Pacific region.

     

  • 'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group CEO and MD Madhukar Kamath.

    DDB Mudra confirms Sonal Dabral entry as Chairman & CCO; will also be on global & regional creative councils

    By A Correspondent

     

    Madhukar Kamath, the Group CEO and MD of the DDB Mudra Group, has announced the appointment of Sonal Dabral as the Chairman and Chief Creative Officer of the DDB Mudra Group. On Mr Dabral’s appointment, Mr Kamath said, “Coming on the back of an excellent 2011, both in terms of business and recognition, the DDB Mudra Group is poised for explosive growth. As the most awarded Indian agency at Cannes, Spikes, Abbys etc, to name a few, we are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group. His mandate will encompass the entire spectrum of agencies that work across what is certainly the most integrated marketing and communications services network in the country. Agencies like DDB Mudra, Mudra, DDB Mudra Max (OOH, Media, Experiential and Retail), Rapp, Tribal DDB, DDB Health & Lifestyle, Water, Maatra etc. which constitute the DDB Mudra Group will now have their creative teams reporting in to Sonal.”

     

    He added, “I am personally thrilled to welcome Sonal Dabral. I have known him for two decades now. We worked together in Delhi years ago, on the iconic ‘Humko Binnies Mangta’ campaign. He will partner me on the exciting agenda that we have ahead of us for the DDB Mudra Group. The legendary Bernbach legacy, the much admired creative business solutions of the DDB Worldwide network, the Social Creativity agenda, the entrepreneurial zeal and track record of building several successful national brands that Mudra brings to the table, the extensive and certainly unique multi-faceted offerings in the DDB Mudra Group will all form an excellent platform for Sonal.”

     

    Mr Dabral has over two exciting decades of experience on brands like Audi, Fiat, Tata Safari, Dove, Le Sancy, Unilever Foods, Ponds, Lakme, Panadol, Cadburys, Asian Paints, Fevicol, Virgin Mobile, Tata AIG, Prudential, GE, Nestle’s Maggi and Milo, DBS, Remy Martin, Colgate, Pizza Hut, Sony, Coca Cola and DHL.

     

    A graduate of the National School of Design (NID), Mr Dabral began his career in Lintas, Delhi. After a brief stint in Mudra Delhi, he went on to have an extremely successful stint at  Ogilvy Mumbai before moving to Kuala Lumpur to head Ogilvy in Malaysia and make it one of the top creative offices in the region. Next, as the Chairman and ECD of Ogilvy Singapore, he led the agency to become not just the hottest agency in the region and the No 1 creative office in the whole of Ogilvy Worldwide but also in the entire WPP global network. His last assignment was in a dual role, as the Regional Creative Head and Chairman-India of Bates operating out of Singapore and Mumbai.

    Apart from being a prolific winner in most of the Regional and International Award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc., Sonal has served on most of the juries globally.

    Said Mr Kamath, “Apart from partnering me in India, Sonal Dabral has also been invited by Amir Kassei, the Global Chief Creative Officer of DDB WW, to serve on the Global Creative Council of DDB. In the Asia-Pacific region, he will Co-Chair the Regional Creative Council with Amir Kassei. With the vast array of clients, brands, services and offerings in the DDB Mudra Group, an exciting ‘Growth Agenda’, an unparalleled creative manifesto in the Bernbach legacy, I eagerly await Sonal’s arrival.”

  • Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner

    It’s bye-bye time for Sandeep Pathak and Raj Kamble

    By A Correspondent

     

    It’s now confirmed. Both captains of the Bates ship are bidding goodbye to the agency. Although there’s no official communiqué from the agency, Sonal Dabral, India Chairman and Regional executive Director, Bates Asia and Sandeep Pathak, CEO, Bates Asia have put in their papers.

     

    While Mr Dabral is moving to DDB Mudra, Mr Pathak’s destination next is not known, refusing to comment on the issue. He has been with the agency since four years.

     

    Meanwhile, at BBH India, Raj Kamble who had replaced Priti Nair last year as Managing Partner, has also called it quits.  ECD Russell Barrett has been elevated to the post of Managing Partner. Kamble’s next port of call is unknown.

     

    In an official communiqué, Sir John Hegarty said:  ‘It’s always sad when great creative people leave you, but it’s greater satisfaction when you can promote an outstanding creative leader from within. Russell Barrett has created most of our best work and put BBH India on  the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”

     

  • Ogilvy & Cadbury were Client & Agency of the Year respectively @ Effies 2011. Vodafone & JWT were runner-up. Taproot bagged Grand Effie for Pepsi

    Cadbury & O&M top Effies 2011 honours

     

     

    By A Correspondent

     

    On an exhilarating race day, at a place where horses would be galloping and competing their way for a finish to the top, yesterday it was the turn of the advertising fraternity to trot the turf and vie for their prized silverware. Mahalaxmi Racecourse in Mumbai was host to Effies 2011, the only awards show of its kind that recognizes effective advertising by creative agencies.

     

    Having finished as the agency with the highest number of shortlists, Ogilvy & Mather didn’t disappoint as it swooped a bagful of awards – 19 metals in all – leading it to be pronounced the Effie Agency of the Year for 2011. With a tally of 195 points – 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy thumped its nearest rival JWT by almost thrice the number of metals, a milestone that has been a regular affair at the awards. JWT came a distant second with 65 points – 3 Golds, 1 Silver, 2 Bronzes, while DDB Mudra and Lowe Lintas were tied for the third spot with 45 points each.

     

    The icing on the cake for O&M was when its coveted client Cadbury was declared the Effie Client of the Year. With 4 Golds and 2 Silvers, Cadbury edged out Vodafone India – an Ogilvy client as well – which occupied the second spot with 2 Golds, 1 Silver and 1 Bronze. HUL came third with a single Gold and 4 Bronzes.

     

    Flagging off the awards ceremony, Shashi Sinha, President of the Bombay Ad Club welcomed the gathering by stating that it had been a stellar an experience for the organising committee and the judges who managed to sieve and rummage through a bundle of noteworthy entries. Apart from the big number of entries and new additions the event managed to attract, Sinha said that the awards was different from the others, as it was run on international guidelines and was importantly, controversy-free.

     

    Lavishing praises on the event, Chairperson – Effie Committee and fellow-member, Ajay Kakar began by citing an anecdote. “During my early days as an executive in an ad agency, I used to often hear marketers say that half the money I spent on advertising is wasted and the trouble is, which half was wasted was not known. But with the instituting of the Effies, that perception has changed. In fact, it is the only awards show where both the client and the ad agency walk together to collect the awards.”

     

    According to Kakar, it was truly a remarkable experience for the organising committee this year as there were more categories – 12 in all, which saw around 300 entries and the 80 judges had the arduous task of shortlisting the best.

     

    Winning stance

    Elated with another super showing, Abhijit Avasthi, NCD, Ogilvy India remarked: “We are absolutely thrilled, given that Effies is a culmination of the year’s efforts and that it is the right balance between creativity and effectiveness in the marketplace. What’s more reassuring and satisfying is that the wins are across a lot of categories and clients.”

     

    When asked to comment on his client bagging the Client of the Year award Avasthi said: “Though we are happy that Cadbury has bagged the Client of the Year award, we have been supported phenomenally well by our other clients too.”

     

    Not disheartened by the performance of his agency, Colvyn Harris, CEO, JWT India, which came in second, said: “Every year, around this time, we review the works that we do for our clients and given our standing at the Effies this year, we hope to start 2012 with a brand new team so as to compete closely with the No 1.”

     

    On Effies being a great creative platform for agencies, Colvyn said: “I think Effies is a great platform for one to showcase their work, because finally, creativity may be everything but this is as important, if not more important, from a client’s point of view. If you are not successful in the marketplace, then nothing else matters. So my ambition is obviously to do well at the Effies and back that up with a good creative showing as well.”

     

    It was a night of thrilling proportions for Agnello Dias and Santosh Padhi from Taproot India as they bagged the envious Grand Effie award. Sharing his initial reaction on the win, Agnello Dias, co-founder, Taproot India said: “It keeps getting better. When I won for Lead India, I thought this is it; I won’t get another Grand Effie. Then Teach India happened and this year I won a Grand Effie again. So it keeps getting better. It’s even more satisfying that we are doing it outside of a large network agency and we are doing it on our own.” On the hopes for next year, Aggie said that he aimed to continue the feat with Airtel and maybe also Pepsi.

     

    Enumerating on their win, Santosh Padhi, co-founder of Taproot India said: “We had sent four entries, of which three were shortlisted, while two bagged awards. So I guess it was a pretty good showing. Considering the size of our agency – we have around 30 people, versus other big agencies that have 3,000 people, or more. Competing with them and coming fifth is an outstanding achievement for us. This shows that it is not numbers that matter but the power of an idea that is important.”

     

    Joseph George, CEO, Lowe Lintas, which tied for the third spot, said: “I think we could have done much better because Effies are the only awards that we seriously participate in. Actually, we were a bit disappointed with the shortlist itself considering we had sent more than 20 entries. But no worries, we will try harder and do better next year. What is important is that the No 1 tag is never to be taken for granted and the same goes for No 2 and 3. So we hope to be back next year, bigger and stronger.”

     

    The other commendable awards for the night included Marico Uncommon Sense Award that was bagged by O&M for Vodafone’s ‘Blackberry for Everyone’ and Brand Equity Bravery Award that was bagged by BBDO India for Gillette Mach3 Turbo – Shavesutra.

     

    Tally:

     

    Effie Client tally: