MxMIndia

Tag: Covid-19

  • Each of the campaigns target the work from home scenario while making it fun and exciting

    Koovs joins conversation around Covid-19 in campaign

    By A Correspondent

     

    Koovs.com has launched its campaign titled #AboveKeyboardDressing and #UnpausewithKOOVS. The campaign targets work from home scenario adopted by most companies while making it fun and exciting.

     

    Notes a communique: “The #AboveKeyboardDressing campaign is all about mixing work and comfort together. Via this campaign, Koovs wants to bring forth the juxtaposition of two completely opposite dressing styles. The latter campaign #UnpausewithKoovs, is about engaging with influencers to find out how are they making the most of their time when quarantined at home. With this campaign, Koovs.com aims to be a platform to spread positivity and also where people showcase their talents.

     

     

  • Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’

    HUL partners UNICEF in fight against Covid-19

    By A Correspondent

     

    Hindustan Unilever Limited (HUL) announced a collaboration with Unicef to undertake a mass communication campaign and to inform the general public against Covid-19. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of Unicef to create engaging communication tools that can help people change behaviours and stay safe during this time of the pandemic.

     

    Talking about the campaign, Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited said: “The need of the hour is simple and effective communication across both urban and rural India to help fight Covid-19 and our partnership with Unicef aims to do just that. Furthermore, we need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with Unicef, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

     

    Added Dr Yasmin Ali Haque, India Representative, Unicef: “Covid-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. Our partnership with Hindustan Unilever Limited is important as it leverages HUL’s communications strength as well as rural marketing outreach with Unicef’s technical expertise and messaging. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease.”

     

     

  • Like other sectors, which have been economically impacted by the Covid-19 outbreak, the media and broadcasting industry cannot claim immunity

    IBF expresses concern on Opposition’s call to boycott government ads on TV

    By A Correspondent

     

    The Indian Broadcasting Foundation (IBF) has expressed its displeasure with Congress Interim President Sonia Gandhi’s call to the Prime Minister to put an end to all advertisements by various state governments and Public Sector Enterprises for a period of two years.

     

    In a statement, IBF note: “Under such a scenario, we will resist any such move by the government to undercut revenue for government advertising as many of our member channels will lose substantial revenues and will be compelled to shut down resulting in massive job losses. At this critical moment when the nation stands united to deal with the aftermath of Covid-19 outbreak, we request all parties to give a thought for the media sector which is known for its neutrality and objectivity.  A lot of Government ads relate to social messages concerning health, education, etc.  TV still remains the primary mode of disseminating these messages to the citizens of India and stopping these ads is not in public interest.”

     

     

  • Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home

    Endemol does its bit with ‘Be Cool Don’t Be A Fool’ initiative

    By A Correspondent

     

    Endemol Shine India in collaboration with more than 20 artists started its campaign ‘Be Cool Don’t Be A Fool’ urging all Indians to stay in during the ongoing lockdown. Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out as we all stay inside to fight against the COVID 19 together.

     

    Said Abhishek Rege, CEO, Endemol Shine India: ”This campaign is just a small attempt from our end to raise awareness and encourage people as they stay home doing their bit to help India fight against this pandemic.  I also want to thank all the artists that participated in the campaign who have all graciously joined us in this initiative. From all of us at Endemol Shine India ‘Be Cool Don’t Be A Fool’ stay home stay safe!”

     

     

  • Titan, through its social media handles including Facebook, Twitter and Instagram, has appealed everyone to avoid stepping out of their homes

    Titan’s new social media message reinforces hope amongst citizens

    By A Correspondent

     

    Titan has shared a message across its social media handles emphasising on the importance of social distancing. The brief video portrays the spacing out of the two ends of the Titan logo, which is a modern representation of the hour glass, thereby urging the citizens to practice social distancing as Covid-19 continues to rapidly spread across the country.

     

    Notes a communique: “This initiative aims to generate awareness with creative story-telling using the brand’s social media platforms to reinstill the spirit of hope and courage among the citizens and fight together against Covid- 19.”

     

     

  • Channel to air ad-free episodes every Monday to Friday from 10-11 PM only on Dangal TV

    Dangal TV to air ad-free episodes of ‘Chandragupt Maurya’

    By A Correspondent

     

    Hindi GEC Dangal TV is set to air ad-free episodes of its historical drama ‘Chandragupt Maurya.’  The channel will air the historical drama for a duration of one hour today Monday to Friday from 10-11pm.

     

    Said a company spokesperson: “The Covid-19 outbreak has caused tremendous disruption across the nation. Even during such unprecedented times, we believe in ensuring that our viewers are being entertained while being socially responsible. With the onus resting upon us, we at Dangal TV has brought to its viewers content that is culturally rooted with meaningful storylines. With an aim to encourage our viewers to stay strong in such times, we at Dangal TV, intend to motivate our audiences across the country to stay calm and enjoy responsibly by staying home whilst catching up on uninterrupted entertainment. As a media company, we understand the situation and hence will continue to boost the entertainment quotient.”

     

     

  • #MainBhiMumbaiPolice is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police

    Mumbai Police promotes self-policing in Lowe Lintas

    By A Correspondent

     

    To strengthen its fight against COVID-19, Mumbai Police – along with Lowe Lintas and Mogaé Media – got Mumbaikars to shoulder the huge responsibility to physically ensure every citizen stays put inside their homes with the force.

     

    #MainBhiMumbaiPolice, an idea conceived by Lowe Lintas, got Mumbaikars to consider themselves an extension of the force by taking on the task of self-policing thus ensuring that their family members stay inside their homes and keep everyone safe from any risk of infection.

     

    Sagar Kapoor

    Speaking about the campaign, Sagar Kapoor, CCO, Lowe Lintas said: “The Mumbai Police is working relentlessly to keep us safe in every manner possible. With the lockdown the least we can help as citizens is to partner them in their efforts, considering they are risking themselves for us out there. Hence, the #MainBhiMumbaiPolice idea. Since it is the responsibility of each and every household to look after their family members and stop them from venturing out during the lockdown. Staying true to the spirit, the whole campaign has been created by staying at home. All partners connected digitally and executed the campaign from their respective homes.”

     

    Added Carol Goyal, Executive Director, Mogaé Media: “We at Mogaé have worked with the Mumbai Police in the past. This time when the pandemic problems started, we thought we must do our bit to help the police. This is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police. We have always volunteered to help the force and they have graciously accepted our support. The campaign was then created by our friends at Lowe Lintas to whom we owe a million thanks for working round the clock during the lockdown.”

     

     

  • 71 per cent believe coronavirus must not be exploited to promote a brand

    Kantar publishes Covid-19 Barometer report

    By A Correspondent

     

    Kantar has released a new study that understands urban India’s sentiments, behaviours and expectations from brands during the Covid-19 pandemic.

     

    As consumer behaviour shifts dramatically and an anxious India waits it out, the new study provides brand owners the answers to burning questions like:

     

    What are people thinking, their major concerns, fears and expectations

    How the current crisis is impacting purchase behaviour

    Implications for brands and marketing

     

    In the wake of the pandemic, urban India emerges deeply anxious with a strong need for reassurance and stabilization. Some highlights of the study are:

     

    Urban India sentiments and behaviour

    Despite a significantly lower number of cases and death toll compared to many nations, India has a high score on the concern index at 57 per cent

    Day-to-day disruption bothers India more (69 per cent) when compared to

    Health concerns (48 per cent)

    Economic recession (18 per cent)

    Financial preparedness of the nation (47 per cent)

    Standing at 54 per cent, India supersedes the global average of 34 per cent when it comes to expecting speedy recovery

    We are optimistic attitudinally, but behaviours are contrary. Driven by high concerns for scarcity (51 per cent) India is stocking up for worse; mainly essentials

    Going by the current scenario, shared mobility is likely to take a hit – the numbers are heavily skewed towards a complete stop on usage of public transport (55 per cent), taxis/ride hailing apps (35 per cent), domestic air travel (58 per cent), domestic railway travel (57 per cent) as opposed to private vehicles (17 per cent)

     

    Expectations of brands

     

    A “New Normal” is gradually forming – If you don’t build desire, we will learn to live with less indicates the Kantar study.

     

    Brands are expected to be a trusted source of accurate information (28 per cent)

    Consumers don’t want brands to stop advertising and it must not be exploitative

    71 per cent believe coronavirus must not be exploited to promote a brand

    Brands must show how they can be helpful in the new everyday life (79 per cent)

    Inform about their efforts to face the situation (77 per cent)

    Offer a positive perspective (74 per cent)

     

    Kantar’s Covid-19 Barometer India study was conducted among 1100+ sample across 19 cities and 15 states. The respondents are 18+ years men and women and belongs to NCCS A and B. The data collection was done through March 19-22.

     

     

  • Working closely with health ministry across multiple states to connect with hospitals and quarantine centres

    Harkness Screens joins fight against Covid-19

    By A Correspondent

     

    Harkness Screens has announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the United States, UK, France, India and China, the effects of the Coronavirus have been felt by all branches of the Harkness tree, notes a communique.

     

    Said Mark Ashcroft, CEO of Harkness Screens: “For us, this pandemic could be felt at the tail end of last year when the onset of it in China meant that our factory remained closed from Chinese New Year to the end of March. As a result, when Covid-19 reached the other regions we operate in, we knew what to expect and were proactive in thinking of new ways to help. Our team across the world have been collaborating to think of products that could help those on the frontline. I have seen images of medical staff at drive through testing centres in the USA and UK wearing aprons that are made from a material no thicker than that of a plastic bag you can get from a grocery store. They blow in the wind easily and expose people putting themselves in danger of contracting the disease. These heavy-duty aprons made out of PVC would sit far stiller and would take much more than a breeze to disrupt them. We truly believe that we can help those on the frontline at the moment and hope that people take us up on our sincere offer to provide assistance in these unprecedented times.”

     

     

  • This challenge entitles people to show their exciting skills and the best 13 entries wins upto 1.69 Lakh including cash prizes

    Eume unveils #StayHomeChallenge social media campaign

    By A Correspondent

     

    Lifestyle brand Eume has launched an Instagram challenge, where users have to upload a short video of the most exciting thing they can do during this lockdown period. The campaign is open for all on Instagram and there is an opportunity to win prizes worth INR 1.69 lakh.

     

    Said Naina Parekh, CEO, Eume: “These are unprecedented times due to the Covid-19 lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualised this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users.”

     

     

  • Over 3500 employees of Zee have joined the initiative with personal contributions

    Zee intensifies drive for Covid-19 relief, offers financial relief to 5k+ daily wage-earners

    By A Correspondent

     

    Media and Entertainment conglomerate Zee Entertainment Enterprises Ltd (Zee) has announced a financial relief to over 5000 daily wage-earners, working directly or indirectly for the company in its overall production ecosystem.

     

    In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM Cares Fund), ZEEL will leverage the strength of its global media network across encouraging people to contribute. Over and above this step, Zee has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards the PM Cares Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM Cares Fund.

     

    Speaking on this announcement, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, Shri. Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

     

    Earlier, Zee had implemented an initiative titled #BreakTheCoronaOutbreak where content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by Indian Broadcasting Foundation (IBF), television channel Zee Anmol has also been available free-of-cost to all viewers across all DTH platforms and cable TV networks for a period of two months.

     

    On the company’s digital side, Zee5 ensured that the internet bandwidth across the country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. Zee5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

     

     

  • This comes in the face of the prevailing global and national Covid-19 crisis

    Goafest 2020 and Abby 2020 won’t happen this year

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced that both Goafest and Abby Awards 2020 will be deferred for the year. This comes in the face of the prevailing global and national crisis.

     

    Notes a communique: “The Abby Awards saw some of the greatest works being submitted this year and inspite of a muted economic scenario and a global health pandemic the number of entries were at almost at par to that of last year. Such large participation numbers for the Abby awards are a testament to its covetous stature in the industry.”