Tag: Covid-19

  • Tata Sky to offer free fitness advice to all its subscribers

    By A Correspondent

     

    With the aim to raise awareness around staying fit and healthy at home amid Covid-19 outbreak, Tata Sky will provide free access to Tata Sky Fitness to all its subscribers.

     

    This initiative will benefit Tata Sky’s entire subscriber base, reaching more than 50 million people, allowing them to keep up their fitness regimen from the safety and comfort of their own homes.

    Notes a communique: “Tata Sky Fitness, available in English, Hindi and Telugu, allows subscribers to get fit with celebrity fitness experts including Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Shivoham, Luke Coutinho, Deepika Mehta, etc. at their own leisure. The service offers a daily slot dedicated to women’s fitness, fitness for senior citizens, nutrition advice and celeb fitness secrets along with interactive sessions.”

     

     

  • IBF members to offer four pay channels for free to viewers

    By A Correspondent

     

    Given the impact on advertising revenue for the industry due to the Covid-19 outbreak, IBF sent us a communique saying it stands together to support the government’s effort to help people in these difficult times. Thus, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months.

     

    Added the communique: “The Sony Pictures-run Sony Pal, Star India run Star Utsav, Zee TV operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and will help provide relief during the period of lockdown.”

     

     

  • Tech Mahindra tweaks its logo to support Covid-19 fight

    By A Correspondent

     

    Tech Mahindra conveyed solidarity in the global fight against Covid-19 through announcement of a temporary tweak in its brand logo. The new logo is in line with Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers.

     

    Said CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra:  “We, at Tech Mahindra, have always prided ourselves in our ability to be adaptable and agile. This logo tweak is reflective of our commitment towards the same, while delivering a refreshingly positive message during the time of crisis. Our focus continues to be on ensuring the safety and well-being of our associates, partners and customers; while continuing to keep mission-critical systems on for global clients.”

     

    Added Harshvendra Soin, Chief People Officer, Tech Mahindra: “At Tech Mahindra, we RISETM up to meet the challenges. That’s the essential quality that keeps us strong and resilient. Employees are our biggest asset, and their health and safety is our top priority. Our new logo symbolizes this spirit of resilience and fight for the greater common good. It perfectly balances the sense of optimism and the need for caution that will help us weather these tumultuous times”.

     

     

  • News Broadcasters Fed asks ad fraternity for help

    By A Correspondent

     

    The News Broadcasters Federation has reached out to advertisers with a plea that news channels have emerged as the single greatest source of news and information at a critical time of the lockdown. Adds a communique: “Across India, broadcasters in all languages are doing non stop programming with an almost 100 % focus on battling the Coronavirus and ensuring the success of the nationwide lockdown. Besides the news on the latest figures of corona infected and the degree of spread of the pandemic, news channels have put hundreds of experts, doctors, public health experts, civil and police personnel, and government officials on air in a massive effort to disemminate the right information and counter the barrage of fake news.”

     

    Said Arnab Goswami, President of the News Broadcasters Federation, in a statement: “At a time when other media can scale down resources and expenses, news broadcasters are scaling up their effort, and going all out to scale up their resources on the ground. We, the news broadcasters of India, consider ourselves as a public and emergency and essential service at a time of national crisis, and are absolutely committed to play our role in ensuring that by reaching out to the largest part of Indias 1.3 billion people, we stall the spread of this dangerous virus. I appeal at this time to all my friends in the media industry, and our partners in all sectors to contribute to the efforts of the news broadcasters by supporting news channels in terms of advertising on this period as a preferred partner in thuis difficult time.”

     

    The NBF, the communique added, would also like to point out that viewership trends in news channels have significantly risen, as per the latest report on trends put out jointly by BARC and Nielsen on Friday morning. The press note said: “As per the report, the viewing of news channels had gone up in last week by 57 % and Hindi news channels by 67 %. Regional language news channels are also seeing a major spike in viewership and the increase in viewership has been across segments. Interestingly, BARC CEO Sunil Lulla had pointed out during the press conference that even the kids category saw viewership jump in news channel consumption by a whopping 87 % which is a clear indicator that the nature of informative and contextual news programming on battling Covid 19 among news channels is being received favourably across all segments of the TV audiences.”

     

     

  • Covid-19 sees TV & Smartphone grow

     

    By A Correspondent

     

    Broadcast Audience Research Council (BARC India) went a step further on its attempt to offer a combined measurement of television and digital consumption. TV viewing minutes and Smartphone usage went up 8% and 6.2% respectively as BARC India and Nielsen unveil report on the impact of Covid-19

     

    BARC and Nielsen put together a report to understand the changes in consumption behaviour of television and smartphones given the extraordinary situation surrounding the COVID pandemic and its fallout.

     

    Sharing her views on the current surge in smartphone usage, Dolly Jha, Country Leader Nielsen Global Media, South Asia said, “We are living through unprecedented times! Physical Social Distancing seems to have led to a phenomenal growth in Virtual Social Togetherness with an almost 20% increase in time spent per user on Chats, Social Media and News in the last one week. And we anticipate this to grow further.”

     

    Elaborating on the topic, Sunil Lulla, Chief Executive Officer, BARC India said: “These are unfortunate and unprecedented times. Working closely with Nielsen, we bring for our customers and stake-holders, this very significant and important update, on change in content and advertising consumption behaviour, with a significant population at home. We will report soon enough, the impact of total lockdown. Our respective brave teams are working (WFH) round the clock to ensure the TV measurement currency, continues uninterrupted.”

     

    Highlights of the report:

    1. The Covid-19 disruption period has seen an increase in television viewership – 6% increase in TV reach and 8% increase in TV viewing minutes /week. The time spent on TV / viewer has seen a jump by 2%. The PM’s address to the nation on complete lockdown on March 24 garnered unprecedented viewership of 197 million watching it across the country.

     

    2. When we look at smartphone behaviour the time spent on smartphones per user has gone up by 6.2%. The time spent/user/week on VOD apps has also seen an increase of 3%. If we look at the increase in the time spent/user/week over that of the previous week (to take away the impact of Cricket viewing in the PRE COVID period considered), we can see a jump of 5%.

     

    3. Kids’ schools being shut and the stress of exams off their shoulders has resulted an increase in television viewing (+20%). With corporate India getting into Work from Home mode, NCCS A showed an 11% increase in viewership. Even on smartphone usage, the increase in driven NCCS A (+7.7%) and 35-44-year-olds (+10.7%).

     

    4. People staying at home led to watching TV throughout the day and hence the growth in TV viewing is coming from Non-Prime Time slots (8am – 5 pm).

     

    5. The need for continuous updates expectedly has led to a huge increase in news consumption on Television (57% increase in Impressions), while spending more time as a family together could be leading to the Movies genre and the Kids genre also showing significant increases.

     

    6. This behaviour is seen in digital consumption as well with News and Gaming showing huge increases. News apps saw 8% more users per week with an increase of 17% in time spent/user/week. This growth was led by non-English News apps (+87%). Gaming apps saw an increase of 2% in users/week and with a 11% increase in time spent/user/week.

     

    7. With a lot of uncertainty around what is happening, people have increased their time spent on Chatting (+23%) and Social Networking (+25%) apps.  Almost all social networking apps –  Facebook, Instagram and TikTok have seen significant increases not only in time spent /user/week but also in the sessions/ user/ week.

     

    8. Shopping apps, Travel apps and Food Apps have seen a huge drop in both users/ week and time spent/user/week.

     

    9. It’s not just TV viewership that has seen an increase –advertising FCT on TV has increased by 13%.

     

    Measurement considerations:

      BARC Nielsen Smartphone Panel
    Coverage All India (Urban + Rural) All India (Urban 1 Lakh plus)
    TG ALL NCCS 2+ years NCCS ABC 15-44 years

    Android Smartphone Users

    Time Period PRE COVID  – 11th Jan 2020- 31st Jan 2020 PRE COVID –  13th Jan 2020 – 2nd Feb 2020
    COVID DISRUPTION – 14th March 2020 to 20th March 2020 COVID DISRUPTION – 16th March 2020 to 22nd March 2020
    Week definition Saturday to Friday Monday to Sunday

     

     

     

  • EEMA hosts #StayAtHomeConcert amidst Covid-19 crisis

    By A Correspondent

     

    On March 22, the events and entertainment industry came together under the umbrella of the Event and Entertainment Association of India (EEMA) to present an online concert and to pay tribute to those working on the frontlines in the battle to contain Covid 19.

     

    Fifty artists across the length and breadth of India came together on social media platforms to urge the nation to stay at home during an online #StayAtHomeConcert.

     

    Said Sanjoy Roy, President-EEMA: “The entertainment industry is going through one of the worst crises ever faced in recent times. With projected losses of over 10,000 crores, which will affect 80 per cent of MSME’s and may result on 40 per cent of job losses, we are reaching out to the Government to help this sector and will continue to work collectively in the fight against the spread of Covid 19.”

     

     

  • Das ka Dum with Dr Bhaskar Das: The fears of newspapers carrying Covid-19 virus has been a big blow to an already beleaguered media domain. Do you think this could lead to the eventual demise of print?

    Bhaskar DasThe question says it all. So what does newsmedia veteran Dr Bhaskar Das think about it. We took a break from a soft Friday question and asked the question on the print media as part of our Das Ka Dum series. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. There are many people in our cities who are stopping to buy newspapers because of the fear that the papers could be carriers of the Covid-19 virus. In fact in Mumbai, newspapers have had to temporarily stop printing because of issues that vendors had. It’s a big blow to an already beleaguered media domain. Do you think this could lead to the eventual demise of print? Or is too early to write the epitaph?

     

    A. I doubt if there is any conclusive evidence to suggest that newspapers are possible  carriers of the Covid-19 virus. I also doubt that subscribers have discontinued newspapers on this ground in a large scale. From this point of view, the question is speculative and any observation would be grossly skewed. Having said that, the trigger for picking up a newspaper reader is very distinct and the stickiness to its content is determined by the intellectual curiosity of an individual and to make sense of an information clutter all around them.

     

    I doubt the current disruption in the distribution in many parts of the city is harbinger to the ultimate demise of print as many soothsayers have been predicting but the reality hasn’t followed the trajectory. I think the pandemic-led discontinuity is more a bend, than an end. But it would be prudent that publishers reimagine their way forward strategy on news, rather than on the paper. It can be an opportunity if the mindset is ready for an infinite game. The same game is being played by New York Times. It can be a different country, different topography of competition but the choices they have made helped them dominate the news market again. Markets write the epitaph. Corporates gloss over signals.

     

  • Lockdown Day 3: Stay@Home with Mainak Dhar: 5 Ways to Stay Positive During the Lockdown

    It’s Day 3 of the National Lockdown and while there are some who are getting bored and feeling restless there are some others who are looking at using this opportunity to do stuff that they never really got the time to do. Our all-new all-new series called ‘Stay@Home’ that we introduced yesterday received tremendous response. On Day 3, we have with Mainak Dhar, Region Vice President, Asia, Middle East, Africa (AMEA); Member, Global Marketing Council at General Mills, telling us about how to stay positive.

     

    5 Things to Ask Yourself

    We are living through unprecedented times, the likes of which most of us have never seen in our lifetimes. To put it bluntly, we are at war, a war against an unseen and deadly enemy, a war that affects every nation. A war being fought on the frontlines by healthcare workers, law enforcement personnel, and others providing essential services like transportation, sanitation and retail. For the rest of us, the ‘civilians’ in this war, our lives have been changed in dramatic ways. A large part of the world’s population is living in conditions of restricted movement and in India we have entered a phase of total lockdown. In such a situation, anxiety is to be expected –  anxiety about our health, about the safety of our loved ones, and about what the future holds. As with any crisis we face in our professional or personal lives, I believe the best way to deal with whatever curveball life throws our way is to focus not on what we cannot control, but on what we can-  how we feel and the energy we give off. Here are five thoughts on how we can all try and stay positive and keep those around us positive during the lockdown.

     

    1. Plan, don’t panic: 

    Don’t be the guy lugging a suitcase to the grocery store to hoard essentials that others need. The first step in avoiding panic is to take a level-headed, objective assessment of things. So do the maths- how much do you actually need of what? What do you really need and what is just nice to have? You may be surprised by how many things we hoarded or bought are actually not essential at all, and how little we can get by with. Second, plan your days. Yes, I’m not going to office and I have a lot more time at home, but I use my calendar to plan what I’ll do (including paying bills, household chores, writing etc). Planning makes your actions more thoughtful, gives you small bite-sized chunks you can be in control of versus giving into blind panic about what is happening around us.

     

    2. Keep fit:

    One of the best ways of getting positive energy is to get regular exercise. Don’t let the lockdown be an excuse not to exercise. My regular routine is to wake up very early and jog for two hours every morning, and I’m still doing that even though I’m in the house (hint- put on music you love, plug in earphones and run around the dining table!). The dojo is closed but my son and I are practising Karate every alternate day so we don’t get rusty. Whatever form of exercise you enjoy – skipping, jogging, yoga – do it, and do it everyday. It’s the best start you can give your day in uncertain and anxious times. It helps not just keep you fit but helps calm your mind.

     

    3. Keep busy:

    They say an idle mind is the devil’s workshop, and it’s never truer than at a time like this. If all you do is watch the news on TV or scroll social media, you’re going to amplify anxieties, and the various rumours and quackery that seem to proliferate on social media only make things worse. So get off your backside and get busy. Some of us are working from home, but that still leaves a lot more time at home than we’d normally have (eg. Time we’d use for commutes). Pick up a hobby you wanted to, and spend some time on the things you’d say you never get around to because you’re ‘too busy’. I’m working on a new novel and writing about triple the amount each day than I’d do in ‘normal times’. Gain renewed appreciation for how much hard work goes into running a home, and help out at home by dividing chores. I’m the designated laundryman, dishwasher and while my cooking skills are not a patch on my wife’s, I’m cutting vegetables, helping prepare meals and also brushing up my own cooking skills (I made a veg biryani which seemed to have passed the ‘wife test’). Doing things together not just keeps you busy but brings the family closer (see point 5).

     

    4. Support and seek support:

    We are all human and it’s natural to feel stressed at a time like this. If you see someone among your family or friends stressed or anxious, offer words of comfort or a hug (a virtual one if it’s a friend in the age of lockdowns!). Importantly, be vulnerable. Ask for help when you need it, let family and friends know when you’re troubled by something. We’re all in this together, literally every single person on this planet- so don’t let your fears gnaw away at you alone.

     

    5. Strengthen connections:

    Spending more time at home with family should give us an opportunity to reconnect and strengthen bonds, and at a time of anxiety and uncertainty, take comfort from the one thing that is certain – our love of our families. As a family, we are spending more time having longer conversations, playing board games together which we hadn’t touched for months, and playing our own indoor Cricket league. Whatever you and your family like doing together, use this as an opportunity to reconnect with each other. None of us can control what happens tomorrow, but we can ensure we make the most of today with the ones we love. Also, connect with those around you in the community and strengthen those bonds and support each other. If you have staff working for you, ensure they’re paid in full even if they can’t work, so their families are taken care of. See how you can help support those who are serving at the frontlines of this struggle- donate or just share your appreciation. Help those around you in your community and seek help. In our apartment complex, with our typical fast-paced lifestyles, we’d barely get to know our neighbours, but now I’m amazed at how our WhatsApp group is buzzing with people offering advice to those who need it, sharing ideas and encouraging each other.

     

    We will prevail, and when we do, I hope that these days teach us something. In the days before this crisis, it was fashionable to talk of a ‘connected world’. I hope we now realise that being connected transcends how many Facebook ‘friends’ or Insta ‘likes’ we have. Being connected means that in the face of a worldwide crisis of the sort we face, we realise that we all share more in common than we might have thought. We are very good at dividing ourselves- on the basis of religion, colour, nationality or political affiliation, but this crisis should teach us that we are all more alike than we may have believed. We are all on the same side- against a common enemy. When it comes down to it, all of us are united by our love of life, of our families, of wanting to create a better tomorrow for ourselves and those in the community around us. I hope the legacy of this crisis will not be the memories of anxiety, tragedy and loss that are inevitable, but a putting aside of many of our differences and a renewed appreciation for our shared values, dreams and humanity.

     

    Stay safe, stay healthy and stay positive.

     

    Mainak Dhar is a husband, a father, a bestselling writer, a Black Belt in Karate and also leads the Asia, Middle East & Africa business for General Mills.

     

     

  • Coronavirus crisis: Have we Overlooked the Disabled Population?

     

    By Shruti Pushkarna

     

    Shruti PushkarnaIn my last column when I raised a question on whether the media really cares about the disabled population, I didn’t know two weeks later, we would face a more pertinent issue of whether the country is bothered about anyone with a disability in this time of crisis.

     

    Coronavirus has left the entire world panicking today. I’m not going to cite any numbers as there is enough data floating around the internet past few weeks. In fact, it’s exhausting to follow all the reports, statistics and even worse, speculation. Grounded in their homes, people are pulling out all kinds of conspiracy theories behind this global pandemic.

     

    Some imaginable, some outrageous, some totally inane. But underneath all of this, is a feeling of deep anxiety that no one is safe anywhere. Vulnerability is at the root, leaving all human beings equally exposed to an unknown enemy.

     

    I hate to say it like this, but this susceptibility has diminished the lines between the ‘able’ and the ‘disabled’.

     

    If you thought your ‘healthy’ and ‘able-bodied’ status makes you less prone to the virus, revisit some of the news reports and you’ll be shocked. Having said that, I must add it’s true that anyone with an impairment or an existing condition suffers a greater risk of contracting the virus. But unlike humans, Covid-19 doesn’t discriminate.

     

    However, the response mechanism continues to overlook the needs of persons with disabilities. We have been reading reports about other vulnerable sections like the elderly, patients with chronic illnesses but nothing on the disabled.

     

    It’s an established fact that this virus attacks the pulmonary functions of the body. People with certain disabilities like muscular dystrophy, multiple sclerosis, cerebral palsy or any other condition from genetic abnormalities are likely to have respiratory disorders. Catching coronavirus could seriously imperil their lives.

     

    Is our medical system equipped to deal with disabled people if they test positive or if they need to be quarantined? I’m afraid not. The horrific pictures of isolation centres circling on social media don’t promise ease of access for someone with a physical disability.

     

    On a regular day, doctors and hospital staff rely heavily on the disabled person’s next of kin (who is often the caretaker) to assist with any treatment, check-up etc. Persons with intellectual disability find it hard to stay calm alone or among strangers. What happens in this situation where the answer to everything begins with isolation?

     

    As for preventive measures, ‘social distancing’ seems to be the only way of reducing the chances of contagion. There are a zillion videos and posts on social media, both informative and funny on the various do’s and don’ts. But hardly anything (barring a few blogposts by disabled individuals themselves) on how to ensure safety of a disabled person locked down in his or her home.

     

    More importantly, can a disabled person who is dependent on a caretaker even exercise absolute social distancing? Blind people use physical contact to navigate around, how do we eliminate the chances of them picking up the virus in such a scenario. They rely on braille and tactile markings in unknown spaces, feeling their way through things. How can they exercise the ‘no-touching-surfaces’ rule? Likewise, individuals with certain physical disabilities are unable to wash their hands or sanitize their surroundings, as they are dependent on others for activities of daily living (ADL).

     

    While non-profit institutions and individuals engaged in working with persons with different disabilities have been circulating information, guidelines, advisories to small groups and communities, it took a few days for the government to realise that all important material needs to be released in an accessible format for people with blindness, hearing impairment or any other form of print disability. The Ministry of Social Justice and Empowerment has finally requested the central and state health departments to issue all Covid-19 related information keeping the disabled population in mind. Meaning, advisories to be made available in audio formats, braille, with subtitles, in sign language, with optical character recognition (OCR) etc.

     

    No doubt the administration is trying hard to counter and cope with this calamity, but we the citizens have an equal part to play. Spreading awareness about the easily affected (and ignored) sections of the population is one of them.

     

    Shruti Pushkarna is a former journalist (part of the founding team of MxMIndia) who has now moved full-time to the social sector. She heads operations of the New Delhi-based Score Foundation where she works as Director-Programmes & Communications. She writes for MxMIndia every other Thursday. Her views here are personal. She can be reached via Twitter at @shrutipushkarna

     

     

  • Sanjeev Kotnala: 7 Tips to make a success of Work From Home during the 21-day Lockdown

    By Sanjeev Kotnala

     

    On 24th March 2020, the government, in the fight against Coronavirus, took another hard step of imposing complete LOCKDOWN for the next 21 days. Thus in effect extended your WFH ( Work from Home ) period. This lockdown is long and can be further extended, so it calls for another re-look at what all you can do to ensure a smoother curve when we all back to the new normal.

    I do hope you have read my earlier article on productivity during WFH and implemented a few of the suggestion. The Lockdown Watchlist on Alt-Balaji and Netflix will be of help in filling the gaps.

    I believe it is an excellent time to catch up on some reading. You may want to refer to my 2018 list of books that I will never UnCage  or 10 recommended books. You can also refer to my recommended reading lists 2017. There is also the list of books to read from 2016 and 2015, but maybe these lists are outdated.

    By now you have a first-hand experience of WFH first-hand experience. You have found your space at home and realised which part of the day best works for you. Life is changing. The new 21-day lockout has raised many questions about the new normal that will hit us after the Corona crisis is over.

     

    WFH – NO LONGER  EXCITING.

    WFH now may have outlived initial excitement. The advantages and disadvantages would be reasonably clear.

    The 24 hours of in-home experience is contributing to the different type of itch and stress that has started building up. You are missing the constant aligning and syncing of project development and thoughts with the stakeholders, teammates and colleagues.

    You are working in isolation physically and most of the time, even mentally. You have ventured into a space that has no sensors. It is an alien space for you. It is not comfortable. It is tough for when no one is nudging, guiding, discussing every step. The need to rescheduling work priorities time and again is breaking your new-found work rhythm. You have started noticing how much time does it really takes to complete a given task!

    Time to remind yourself of two simple things:

    WFH is just a change of location and not job responsibility. Your organisation’s expectation may be recalibrated, but they are unchanged. You as a person have not changed, and the team or organisational dynamics has not changed.

    Professional success is not merely a function of your performance, skill and talent set. How you are branded in the organisation is what majorly impacts your growth. This is the time to realign your Brand-i.

     

    WFH Demands A Change In Approach. 

    There are newly acquired pressures. You have been on calls, on chats and on groups and quite a lot on WhatsApp. You kept answering e-mails, and the pile of e-mails never seem to end. You now miss the instant praise, reprimands, feedbacks, approvals, colleague appreciation and the infectious smiles along with high-fives and much more. So, you have to refresh your approach and attitude towards work. Here are few tips to help.

     

    WFH Tip 1- Suffocate E-mails during Lockdown

    Here is a trick, it worked for me. Some of my friends adopted them, and they swear by how effective these are. it

    The first part is easy, open your e-mail box only thrice during the day.

    Once around an hour after your WFH schedule kicks in. Once post-lunch- when you are anyway more lethargic. And the third time around- an hour before your time to call it a day. Act and respond. Clean your inbox and then close the e-mail inbox.

    If you start playing e-mail ping-pong, you will be the loser. The best way is to call and discuss if it involves up to 3 people and kill possible e-mails. Be sure while addressing e-mails.

    You should use ‘TO’ to address the person who is expected to take action. ‘CC’ for the person who should technically be aware of the situation and ‘BC’ to the person who should be kept in the loop for CYAUYH. TO and CC never see the BC address and hence are unaware of the third party. Understand and accordingly act when you are addressed in TO, CC or BC part of the e-mail. Avoid reply all.

     

    WFH Tip 2- Restrict Social Media during Lockdown

    The second part is tough but equally important. Close your social media when you are working from home. Access social media profile for 15 minutes just before accessing your e-mails and then forget about it. So what if WhatsApp is the second most trusted brand. You are unnecessarily getting too many forwards, fake news, alarming nudge and hardly much of value in social media. Fix a time and apply, three times, 15 minutes each time visit to social media during your office hours while you WFH. And restrict the  TV news to 2-3 bulletin of 15 minutes each across the day.

     

    WFH Tip3- During Lockdown Invest in developing Network Over Phone

    The third is simple and easily doable. However, it may not make any sense right now. Network over the phone. Call your colleagues, teammates and talk to them. Call your business associates, family members and friends. It does not matter if you have any specific relevant thing to talk or discuss. Just keeping conversations going, hearing each other voices and knowing of their well being helps.

    Remember, there is a post-Covid-19 life, and your network during this period will lay the foundation for future success.

     

    WFH Tip 4- Take Breaks In Between

    Fourth and the last one is to take rest from time to time. Use that mobile phone. Build-in alarms for e-e-mail check as well as for resting. Take a break every hour. You are at home, but you are WFH. And now, life-work balance calls for a different strategy than taking the family out for a movie or dinner. Each one of us has to find our own keys to this balance. The only thing you must believe that the Key is there. Maybe this is the time to find it.

     

    WFH Tip 5- Deploy CYAUYH Protocol during Lockdown.

    Remember, the coronavirus threat is an extended one. Many things would be redefined by that time. Post-Covid-19 era is not going to be the same. Get ready for the new normal.

    Work styles, evaluation parameters and expectation, will get tweaked. Workforces will get realigned. New processes will be forced upon and maybe here is where most will learn what is synchronised aligned coordination is all about.

    Do not forget the CYAUYH protocol. For people who do not know it- it stands for ‘Cover Your Ass Using Your Head’. Document all the decisions and approvals. Be available for skype and facetime and any other way your team want to discuss things.

    If you are merely an observer, don’t be Sanjay of Mahabharat, the unbiased narrator. Nobody needs a Sanjay, take sides and make your stance clear. Before doing so, think things through. Keep on contributing to the system.

     

    WFH Tip 6- Its Lockdown Be Sensitive

    If you are responsible for the brand image, then it may be worthwhile to see how you are engaging with your audience. Remember, the customers will recall and brands and services through the new filter of Covid-19 experiences. Don’t push and don’t get too aligned to any forces. At the same time, do not quaratine the brand. Engage audiences in the new scenario with relevant brand-centric communication. Do not create realignment that reeks of commercialisation- the customer can smell it from far.

     

    WFH Tip 7- Use Lockdown to Develop Expertise

    Think of the new normal post-Covid-19 era and the probortunities it will force brands and people to face. Identify which of these could you best address based on your strong past experience. Now, every day, in the next 22 days – get into the digital world, search for articles, opinion, case studies and read at least 4-5 of them a day. Treat Digital as Dronacharya, and you be the Eklavya. No there is no Guru Dakshina of right thumb at the end of it.

     

    Two Simple Rules to Remember

    WFH, is just a change of location and not job responsibility. Your organisation’s expectation may be recalibrated, but they are unchanged. You as a person have not changed, and the team or organisational dynamics has not changed.

    Professional success is not merely a function of your performance, skill and talent set. How you are branded in the organisation is what majorly impacts your growth. This is the time to realign your Brand-i.

     

     

  • iTV network extends solidarity on Covid-19

    By A Correspondent

     

    To minimise the risk of an employee contracting the virus at the workplace, iTV Network has ensured equal detailing and planning to provide a work environment that is without risk to health and safety. It has unveiled the #StayAtHome and #GharParRahe initiatives is a gesture to thank all those men and women who are out there and contributing their bit in the fight against COVID-19.

     

    Said Kartikeya Sharma, Founder and Promoter of iTV Network: “It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. The most effective way we can slow down the virus is to stay home. If we all come together, get serious, and do our part by staying home, we can stay safe and save lives.”

     

     

  • BCCL CEO statement on Covid-19 affecting print

    By A Correspondent

     

    Raj Jain

    After a number of questions were raised on the safety and efficacy of handling newspapers due to Covid-19 outbreak, BCCL CEO Raj Jain put out a statement on Tuesday:

     

    “Let’s not go by rumour mills and fear mongers. The newspaper delivered to your home is safe. And this fact is endorsed by several reputable authorities.

     

    WHO, perhaps the organisation in the best position to comment on the matter has stated that couriers or packages delivered to homes (and that would include newspapers) carry a very low risk of infection even if they come from an infected zone!

     

    “It is safe to receive a package even from an area where COVID – 19 has been reported.” In their release, they’ve further state that “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.”

     

    Eminent doctors and leading virologists of India have stated categorically that newspapers delivered to your home are safe.

     

    The government itself which has put the country in a lockdown have maintained that newspapers are an essential service and plays a positive role in disseminating authentic information and updates on the epidemic.

     

    Despite the assurances from medical and other authorities certifying the newspaper delivered to homes as safe, we as the publishers continue to take extraordinary precautions to avoid infection under any circumstances.

     

    Our plants are fully automated so the risk of infection is zero. The transportation and handling right up to the depot is done in fumigated trucks by masked and gloved handlers.

     

    The vendor community is acutely aware of the dangers of infection not only to themselves but to the readers they cater to. With the help of the publishing community, they are taking extraordinary precautions themselves. They are turning back any delivery boy who has any symptoms like cold, cough or fever. They are using sanitizers liberally as also gloves and masks wherever they are available.

     

    We are confident that the product we deliver is safe and we encourage our readers to enjoy their daily read with confidence.