MxMIndia

Tag: Urban Company

  • For Creative and Hyperlocal Marketing Strategy

    Urban Company collaborates with Meta

    Urban Company has collaborated with Meta to jointly develop a series of films promoting its weekly bathroom cleaning service.

    Said Rahul Teotia, Vice President – Marketing at Urban Company: “We are thrilled to collaborate with Meta on this innovative campaign for our Weekly Bathroom Cleaning Service. This partnership allows us to leverage Meta’s cutting-edge platform capabilities to create engaging and impactful content. By focusing on Meta-first creatives, we can better connect with our audience in a way that feels natural and entertaining. This campaign represents a significant step in our digital brand journey, and we are excited to see the positive impact it will have on our brand awareness and customer engagement.”

    Added Shweta Bajpai, Director, Financial Services, Media, Travel & Real Estate (India), Meta: “People are naturally in discovery mode when they come on our platforms, and they are looking to be entertained even while consuming brand messages. We’ve consistently noticed that brand campaigns that build mobile-first creatives built for our platforms perform better across both brand and performance metrics. Additionally, brands can use hyper-local targeting across our platforms to reach their customers accurately. We’re thrilled to work along with Urban Company to create a campaign that builds on the key strengths of our platforms to drive delight for their customers and deliver performance for their business.”

  • Breaking stereotypes, the Urban Company way

    Breaking stereotypes, the Urban Company way

    Sanjeev KotnalaWe cannot deny the fact that gender disparity exists, and we have a long way to go for equality to even become realistically possible. What has taken centuries of creation will take a few generations to be wiped out. What is heartening is that we are moving there, and the new generation is seeing an accelerated pace of change. The respect and recognition for women’s contribution and place in the workplace and family life are slowly being recognised. However, the change is at a different pace in different spaces and spheres of operation.

    The work of a woman, the choices she makes, the place or the kind of work she does, the timings she keeps are all still under scrutiny. It is not that the mindset has not changed or the efforts are not being made. The efforts need to be directed not only to empower the women and to ensure a safe working space but also at the individual and family grassroots level. The respect and sensitivity need to start at the smallest unit of the society- the family and its constituents.

    Hence, this communication on massage service by Urban Company is a welcome sign of tackling a sensitive issue and the stereotyped thoughts associated with a particular job.

    Happy Ending was all about Lived Happily Ever After – a story-ending where everything turns out for the best of the protagonists. At the same time, the villains are defeated. Then, the meaning changed to something different.

    There was no real need for the brand to communicate this. If there was something the brand could have said, no cross-gender service allowed, it could have been the end. But one must complement the brand that operates the on-site (mostly home) services, which has opened the discussion by leveraging one of their services. They have used the boundaries of the sensitive relationship of a brother and a sister and then turned it around the Happy Ending is worth appreciating.

    This is a small but sensitive step. The fight will continue. Women will have to fight the stereotypes and keep answering the stupid questions. We shall break it one chip, one person at a time. Most of the change must happen at the family level. Otherwise, such communications will have a limited ( read negligible ) effect. We must demonstrate through our behaviour, expectations, experience, and interaction a general sense of righteousness and respect for every gender and empower them to lead their life with dignity. Then only a tsunami of change can be expected; otherwise, the small waves of such beautiful communication will crash on the shoes of hardened choices through generations, and someone would still have to defend a Happy Ending.

  • Features Yami Gautam

    Taproot Dentsu conceptualises campaign for Urban Company

    By Our Staff

     

    Urban Company, formerly Urban Clap, has launched a campaign to introduce its new Roll-on waxing service.  The campaign features Yami Gautam and is conceptualized and executed by Taproot Dentsu for Urban Company Salon At Home.

     

    Speaking about the campaign, Arshad Shaikh, Creative Director, said: “The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new Roll-on Wax by Urban Company.”

     

    Added Smit Shukla, VP, Marketing & Growth: “90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”

     

  • Kriti Sanon is face of Urban Company Salon At Home

    Kriti Sanon is face of Urban Company Salon At Home

    By Our Staff

     

    Urban Company has launched a new campaign featuring brand ambassador Kriti Sanon for its Salon At Home. Created by QED Communications, the series of three films highlight the service experience.

     

    Speaking on the campaign, Harihar Goswami, CD, QED Communications said: “The campaign romanticises Urban Company’s Salon At Home Services in a way like never before. The films showcase how the brand not only promises but delivers on the promise of a true beauty experience that every woman deserves – brought to life by the ever graceful Kriti Sanon.”

     

    Commenting on the campaign, Smit Shukla, VP, Marketing and Growth at Urban Company added: “We are absolutely thrilled to have Kriti Sanon on board once again for our latest salon campaign. Our brand value perfectly aligns with Kriti’s diverse, authentic, true and exuberant personality. With the launch of this campaign for salon services, we aim to showcase the unparalleled salon experience that every consumer can get from Urban Company at the comfort of their homes. Beauty and grooming are key verticals of Urban Company and our association with Kriti Sanon will help amplify brand connect with the consumers.”

     

  • To create awareness around 'foam jet technology' method of AC servicing

    Taproot Dentsu launches Urban Company campaign

    By Our Staff

     

    Taproot Dentsu has launched a new campaign for Urban Company AC servicing.

     

    Notes a communique: “The campaign creates awareness of the new-age AC servicing technique of using a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing,“ adding:  “The film’s slice-of-life storytelling format aims to question the well-entrenched behaviour of relying on the local technician and encourages consumers to choose Urban Company AC servicing instead.

  • Launches Urban Company’s Salon-At-Home surprises

    Taproot Dentsu campaigns for Urban Company

    By Our Staff

     

    Urban Company, the at-home services marketplace, has roped in Taproot Dentsu for its latest campaign. The campaign includes two films and has been created for the salon-at-home services specifically targeted at women. With this, the campaign aims to attract new consumers as the brand continues to enter newer markets, domestically.

     

    Speaking about the campaign, Shashank Lanjekar, Chief Strategy Officer, Taproot Dentsu said: “When the message is simple and delightful, it’s best not to let the execution come in the way. This campaign marks the accessibility of at-home salon services to a much wider set of consumers, thanks to its affordable prices.”

     

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Our services have always been synonymous with high quality. Recently, we launched Salon Classic – a new, surprisingly affordable variant in our marquee beauty-at-home business. Like all others, quality continues to remain a strong cornerstone of this initiative. Through this launch, we are aiming to accelerate our penetration into new segments, new markets, and this campaign is an important step in that direction.”

     

  • To highlight the company's professional cleaning services

    Taproot Dentsu launches new campaign for Urban Company

    By Our Staff

     

    Urban Company, in association with Taproot Dentsu, has launched a campaign for the company’s professional cleaning services. It comprises two films which demonstrate the critical aspects of stain removal and adding shine to the fixtures and overall bathroom look and feel.

     

    Speaking about the campaign, Ayesha Ghosh, CEO, Taproot Dentsu said: “It was a fun idea to use the maid as the advocate of Urban Company’s professional cleaning service. Instead of defending her cleaning abilities, the maid points out the marked superiority of Urban Company. While UC’s bathroom cleaning service will never entirely replace the housemaid who cleans the bathroom now, with this campaign we expect more frequent usage of it and give their bathroom the shine it deserves.”

     

    Commenting on the campaign, Smit Shukla, Director-Marketing, Urban Company added: “Consumers want a sparkly clean and shiny bathroom but currently they are compromising with basic minimum regular cleaning which does not give their expected level of cleaning and shine to their homes. Urban Company’s professional cleaning thus aims at offering superior home and bathroom cleaning via 10X superior stain removal and 2-month long-lasting shine Vs regular bathroom cleaning. Our trained fleet of Cleaning partners with their expert equipment ensure that consumers get squeaky clean and shiny bathrooms always.”

     

  • To drive momentum of 'Urban Company Salon for Men'

    Taproot Dentsu films for Urban Company

    By Our Staff

    Urban Company, the home services marketplace, has launched a new campaign to push further its two-year-old dial-up services at home. Conceptualised and executed by Taproot Dentsu India the campaign comprises two master films.

    Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “Some people waste time in the pursuit of grooming. Others have no time for grooming. For people in both these situations, it’s time for Urban Company. Our campaign uses subtle humour and juxtaposes life without UC against life with UC, thereby showing people what they stand to gain with the click of a few buttons.”

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Urban Company Men’s Salon services have seen exponential growth over the last 2 years owing to the unparalleled convenience and quality they provide and we look forward to continuing the same in 2021.”

     

     

  • Tyagi has worked with HUL in the past

    Abhinav Tyagi is SVP-Marketing @ Urban Company

    By Our Staff

     

    Abhinav Tyagi

    Urban Company (formerly UrbanClap), home services marketplace, has announced the appointment of former HUL hand Abhinav Tyagi as Senior Vice President, Marketing.

     

    Commenting on the appointment, Varun Khaitan, Co Founder Urban Company said: “We are thrilled to welcome Abhinav to the Urban Company leadership. Working across countries, categories and cultures, has given Abhinav a unique opportunity to understand and develop deep consumer understanding and insights across different stages of category and brand evolution – something we believe can add great value to Urban Company given the width of categories we operate in and continue to develop across the globe. He will play a key role in strengthening our marketing capabilities as we build towards our mission of transforming home services worldwide.”

     

    Added Tyagi: “Urban Company is on a very exciting journey of radically enhancing the home services experience for consumers and the quality of life for professionals delivering those services. I count myself fortunate to be able to come on board and help build upon the wonderful work being done by the team at UC and look forward to helping take the UC experience to many many more consumers globally.”

     

     

  • It’s an initiative to humanise face masks across India, notes a communique

    Urban Company launches #WearASmile Campaign

    By A Correspondent

     

    Home services marketplace Urban Company has unveiled #WearASmile, an initiative wherein all service professionals will be issued face masks with a smile on it.

     

    Commenting on the initiative, Tarun Menon, Director – Marketing, Urban Company said: “For our service professionals, masks hide their faces, making them unrecognisable; hiding the individuals behind the masks. Through the pandemic, we’ve heard stories from around the world that have reaffirmed our faith in the indomitable human spirit. Our intent with this small change to the masks our service professionals wear is to make the face mask in itself a little more human, with the smallest of reminders of that unbeatable human spirit – a smile.”

     

     

  • The new name, says the company, allows it emphasise their vision to empower millions of professionals worldwide

    UrbanClap rebrands as Urban Company

    By A Correspondent

     

    Urban Clap has announced the launch of a new corporate brand identity, Urban Company. The name change reflects the company’s ambition to be a horizontal platform, with a global footprint and leadership position across service categories like beauty, spa, repairs, cleaning, painting etc.

     

    Notes a communique: “The new name allows the company to emphasize their vision to empower millions of professionals worldwide to deliver services at home like never experienced before.”

     

    Said Abhiraj Bhal, Co-Founder, Urban Company: “It is important for us to have a brand which is globally acceptable. From the neighbourhoods of Darling Harbour in Sydney to the condominiums of Mumbai, Urban Company is a simple name with universal appeal. While the name changes, we stay committed to offer reliable and affordable services at home. This is enabled by working closely with our service partners, helping them with up-skilling, financing, insurance, product procurement etc., transforming them into micro-service entrepreneurs.”