By Our Staff
Planet Marathi Group has joined hands with Vistas Media to launch an OTT platform called ‘Planet Bharat’. This new OTT will showcase high-quality local language content across a diverse range of formats, languages, dialects and genres. It will be launched in November 2023.
Said Akshay Bardapurkar, Founder and CEO of Planet Marathi Group: “It is essential that we elevate the standards of creating and consuming Indian content. Our country is home to numerous languages, each possessing its own unique power and potential that remains largely untapped. There is a significant void in exceptional content from India across languages, and Planet Bharat aims to bridge that gap. With the launch of Planet Bharat, we strive to create a unified one stop destination, where audiences across the globe can enjoy and embrace the diverse cultural heritage that India has to offer.”
Added Abhayanand Singh, CEO of Vistas Media: “Our country is made up of various languages, cultures and dialects and often, many of them get neglected for various reasons. Planet Bharat aims to bring the whole nation together, wherein we will celebrate the diversity of our culture with a significant representation across segments.”