By Our Staff
Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has released ‘Smashing Records, Winning Hearts: A Social Listening Report on #CWC23’, which delves into the digital conversation landscape surrounding the historic tournament of The ICC Men’s Cricket World Cup 2023.
The report, based on extensive data gathered from social platforms such as Twitter, Reddit, and popular cricket forums, reveals unique insights on player popularity, most appreciated performances, most talked about matches, biggest moments, top brand partnerships and more.
Commenting on the report, Shantanu Sirohi, COO, Interactive Avenues, said: “The unprecedented scale of social media buzz sparked by this year’s Cricket World Cup has been remarkable. Using innovative tools and techniques, our Social team analysed millions of online conversations to unearth valuable metrics around player influence, match fever, emerging talent, brand engagement, audience sentiments etc. The report validates the surging power of social media in shaping the narrative of sports across the globe.”