Tag: ICC Men’s World Cup

  • Interactive Avenues releases report of ICC Men’s World Cup ’23

    By Our Staff

     

    Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has released ‘Smashing Records, Winning Hearts: A Social Listening Report on #CWC23’, which delves into the digital conversation landscape surrounding the historic tournament of The ICC Men’s Cricket World Cup 2023.

     

    The report, based on extensive data gathered from social platforms such as Twitter, Reddit, and popular cricket forums, reveals unique insights on player popularity, most appreciated performances, most talked about matches, biggest moments, top brand partnerships and more.

     

    Commenting on the report, Shantanu Sirohi, COO, Interactive Avenues, said: “The unprecedented scale of social media buzz sparked by this year’s Cricket World Cup has been remarkable. Using innovative tools and techniques, our Social team analysed millions of online conversations to unearth valuable metrics around player influence, match fever, emerging talent, brand engagement, audience sentiments etc. The report validates the surging power of social media in shaping the narrative of sports across the globe.”

     

  • India-Pakistan Cricket: Bigger than the Best

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorA high-decibel cricket season is round the corner. The ICC Men’s World Cup kicks off two months from today, on October 5, in India. There’s also the Asia Cup from the end of this month, as the lead-in to the World Cup. BCCI has taken its time to release the World Cup schedule, and are still tinkering with it.

     

    In a cricket crazy nation like ours, a World Cup in the thick of the festive season is an irresistible proposition, and the delay in scheduling, or the dwindling fortunes of the 50-overs format for that matter, are unlikely to keep viewers or advertisers away from this mega event. The last time the 50-overs World Cup was held in India, the home team emerged victorious. A repeat this year is what many will be hoping for, including Star Sports and Disney+ Hotstar, who have a lot riding on this event.

     

    But the really big cricket story of the year is… India-Pakistan. There are at least two ODI contests lined up: Sep 2 at Pallekele (Sri Lanka) for the Asia Cup, and Oct 14 at Ahmedabad in the World Cup. A second Asia Cup encounter is almost a certainty, given the Super Fours format. And a clash in the final is not ruled out. That could mean potentially four India-Pakistan games in six weeks. When did that last happen? In 2012-13.

     

    India-Pakistan games transcend the sport, and can even make the World Cup setting look like mere scenery. Having closely followed the exciting Ashes series that concluded earlier this week in England, one would be tempted to compare the India-Pakistan cricket rivalry to that between England and Australia. But there’s a crucial difference. The Ashes rivalry is cricketing in nature. It largely plays out on the ground, in the stadia, or in press conferences leading up to a match. But India-Pakistan cricket matches come with their share of politics and diplomacy, and the aura around them is never quite limited to just the cricket itself.

     

    The Indian team is currently on a dreary tour in the West Indies, where even the T20s feature scant crowds, and not just because they must be held during the day to match broadcast timings in India. As we gear up for an intense cricket season after the West Indies humdrum, this article titled ‘Can Indian fans ever expect a pleasant stadium experience?’ by Sidharth Monga (ESPNcricinfo), resonated with me immensely. I have now traveled to watch cricket in England and Australia on three occasions, including the recent WTC Final at the Oval. And it’s fair to say that the in-stadia experience in India is not even in the same vicinity. For a board that’s got all the money, there just doesn’t seem enough will to fix this broken piece. Because in a country of 1.4 Billion, it’s easy to fill in the stands anyway.

     

    If one looks at this issue at a more macro level, in India, cricket matches are still seen as forms of video entertainment, whose real potential is realized on TV and streaming. The crowds at the stadia are merely seen as tools to create the atmospherics that make the telecast look good. This mindset is an outcome of the absence of a sporting culture in India, at large.

     

    So, as one prepares to watch the games at home, one hopes the commentary lives up to the standards a World Cup deserves. Of late, that’s been a growing concern for those who prefer English commentary. But that’s another grouse, for another day.