By Our Staff
Equitas Small Finance Bank has launched a new campaign as part of its video series called ‘Circle of Life’, featuring Sajitha Begum’s inspiring story. Sajitha runs an eatery and works as a Business Correspondent at Equitas SFB. Through the ‘Circle of Life’ campaign, Equitas SFB aims to shed light on Sajitha’s journey of becoming a bank herself.
Said Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB: “We are thrilled to launch the latest edition of our ‘Circle of Life’ campaign featuring Sajitha Begum’s inspiring journey. Sajitha’s story is a powerful example of how access to banking services can transform lives and empower individuals and communities. At Equitas SFB, we are honoured to support and empower individuals like Sajitha, who are making a positive impact in their communities. This campaign is our tribute to the spirit of resilience and determination that drives individuals like Sajitha to overcome challenges and succeed in their mission to improve the lives of those around them.”