Adobe has announces Workfront Planning to deliver a unified view of marketing campaigns and attempting to drive faster execution.
Said Amit Ahuja, Senior Vice President, Digital Experience Business at Adobe: “The daily work of the modern marketer has become increasingly complex, as different teams charge forward on individual campaigns without much visibility into the efforts of their colleagues. The net result is fragmented marketing operations where too much time is spent trying to align programs and stakeholders, a problem Workfront Planning solves by providing a centralized solution to plan campaigns, deliver marketing briefs and orchestrate work across teams.”