MxMIndia

Tag: Adobe

  • To deliver unified view of Marketing Campaigns and Drive Faster Execution

    Adobe announces Workfront Planning

    Adobe has announces Workfront Planning to deliver a unified view of marketing campaigns and attempting to drive faster execution.

    Said Amit Ahuja, Senior Vice President, Digital Experience Business at Adobe: “The daily work of the modern marketer has become increasingly complex, as different teams charge forward on individual campaigns without much visibility into the efforts of their colleagues. The net result is fragmented marketing operations where too much time is spent trying to align programs and stakeholders, a problem Workfront Planning solves by providing a centralized solution to plan campaigns, deliver marketing briefs and orchestrate work across teams.”

  • Unlocking fresh design possibilities for creative Pros

    Adobe unveils new innovations in Illustrator and Photoshop

    Adobe, computer software company, announced a set innovations in popular professional design apps Adobe Illustrator and Adobe Photoshop. From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and icons, product packaging, marketing deliverables, pattern creation and beyond. The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts and jumpstart asset creation to achieve complex, custom outputs with differentiated colour and style more efficiently.

    To accelerate creative workflows, Illustrator is introducing new tools including all-new Generative Shape Fill (beta) to empower designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Generative Shape Fill is powered by the latest Firefly Vector Model (beta) which is designed to support creators with additional speed, power and precision. Additional innovations in Illustrator including the Dimension Tool, Mockup (beta), Contextual Taskbar, Retype, enhanced selection tools, Text to Pattern (beta),

    “The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximize productivity and accelerate workflows across ideation, design and production,” said Ashley Still, senior vice president, digital media at Adobe. “Adobe’s new innovations in Illustrator and Photoshop are built directly into designers’ existing workflows, offering new ways to create and helping them to work faster and focus on what they do best – drawing, designing and bringing their creative visions to life.”

    It may be noted that MxMIndia hasn’t reviewed the new introductions in the platforms and the information published in this report is based on a communique received. We urge readers to familiarise (and satisfy) themselves with the features before taking a purchase/subscription decision.

  • Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting

    Indigo elevates Jose Leon to COO

    By A Correspondent

     

    Indigo Consulting, Publicis Groupe’s leading digital business and marketing transformation company, has elevated Jose Leon to Chief Operating Officer. Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting.

     

    Rajesh Ghatge

    Leon joined Indigo Consulting in 2017 from Adobe. Commenting on his elevation, Ghatge said: “Soon after my joining Indigo Consulting, I was clear of needing a transformational leader to partner me in our endeavour to build on the organisation’s strength and transform it into a data-led, creative fuelled, technology driven digital solutions provider for our clients. Over the last few years, Jose has collaborated with me in executing on this vision. Powered by fantastic talent, today we deliver excellence on very large marketing and technology mandates for number of brands across categories. Jose has played a pivotal role in introducing new services and growing marquee businesses. Given the unprecedented challenges that we face in the business environment, we feel that we are just in the right place to add tremendous value to our clients. We are launching sector -specific technology enabled products and solutions across platforms fintech , omnichannel and content velocity.It is just the time for Jose to take over a larger role and lead the next wave of innovation and growth at Indigo Consulting.”

     

    Jose Leon

    Added Leon on his elevation: “When I joined the company, I saw great potential in executing transformation across Talent and Technology at Indigo Consulting to drive superior value for our customers. It has been an exciting journey thus far and in the new role, I look forward to continuing our relentless drive to deliver excellence across our product and service offerings. The next wave will see a launch of a series of innovative products and further deepening of expertise across sectors. The current challenge has deepened our resolve to partner our clients and help them cope and win.”

     

     

  • Interesting insights on digital acceptance released at the Adobe symposium for digital marketers

    It’s all about experience at Adobe symposium

     

    By Anuka Roy

     

    The Grand Hyatt Mumbai played host to the Adobe Symposium on April 27 and 28 and almost everyone who was concerned with the world of digital marketing was in attendance.

     

    The first day was reserved for an executive panel discussion and Q and A session with select media groups.  The panel comprised Paul Robson, President, Adobe Asia Pacific, Aseem Chandra, Adobe Vice President, AEM and Target Business and Umang Bedi, Adobe Managing Director, South Asia. The interaction started with a presentation by Robson who gave an introduction to what Adobe has been doing for the past 30-odd years. He said, Adobe tries to provide, “Technology that allows creating great content”.  Robson referred the present time period as the ‘Experience Era’, an era where ‘experience starts with great content and experience is powered by data’. After Robson, Chandra spoke on the current products that Adobe offers and how their clients have been satisfied with the latest technology they have to offer. He also touched upon the innovations that they are working towards. “From the business point of view, experience needs to look consistent, continuous and compelling” said Chandra. Lastly, Bedi discussed the opportunities that India has. He shared some of the Indian brands for which Adobe has played an instrumental role in terms of digital transformation.

     

    ‘Experience’ was the buzzword in symposium on Day Two. The day started with speakers from SpiceJet Ltd and IDFC bank explaining how they are making major strategies and adapting new technology to ensure a fulfilling customer experience. There were other speakers from different brands who stressed on the importance of being an experience centric business in the digital era. Tamara Gaffney, Principal Analyst, Adobe Digital Index, spoke on how data has helped businesses to evolve digitally. She released a study in context of India showing how mobile traffic is on the rise across all industry sectors, especially in the banking sector, people are investing more on mobile related services and mobile optimisation is playing a big role in helping consumers complete their digital needs faster and saving their time. According to Gaffney, Voice Assist Technology is the new battleground. “It will take time to penetrate into India but it surely will be big in the future” said Tamara about the same technology coming to India. She also touched on the topics of augmented and virtual reality which might be our future.

     

    Post-lunch, there were parallel sessions on creating rich content and getting it to the customers, the various apps being developed for mobile and various other relevant digital topics.

     

  • Announces Adobe as a preferred partner

    ZO sets up Centre of Excellence for media tech

    By A Correspondent

     

    Tanmay Mohanty

    ZenithOptimedia’s Performics announced setting up a full-fledged digital media technology Centre of Excellence, a first of its kind in India, out of their Bangalore office. This will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modeling, content and commerce. The centre will specifically cater to the Indian sub-continent.

    Comments Tanmay Mohanty, MD Performics, India “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.”

     

    Anupriya Acharya

    Anupriya Acharya, Group CEO ZenithOptimedia group, India elaborates, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. Inside India we will be testing multiple technologies against client requirements.  Both our teams and clients are excited about it.”

     

    Kulmeet Bawa, Director – Enterprise, South Asia, Adobe says, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”

     

  • A striking minority – only 1 in 4 people – believe they are living up to their own creative potential

    Universal concern that creativity is suffering at work & school: Adobe study

    By A Correspondent

     

    New research reveals a global creativity gap in five of the world’s largest economies, according to the Adobe State of Create global benchmark study. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.

     

    Interviews of 5,000 adults across the United States, United Kingdom, Germany, France and Japan expose surprising attitudes and beliefs about creativity, providing new insights into the role of creativity in business, education and society overall.

     

    Workplace Creativity Gap

    The study reveals a workplace creativity gap, where 75 per cent of respondents said they are under growing pressure to be productive rather than creative, despite the fact that they are increasingly expected to think creatively on the job. Across all of the countries surveyed, people said they spend only 25 per cent of their time at work creating. Lack of time is seen as the biggest barrier to creativity (47 per cent globally).

     

    Education Concerns

    More than half of those surveyed feel that creativity is being stifled by their education systems, and many believe creativity is taken for granted (52 per cent globally).

     

    “One of the myths of creativity is that very few people are really creative,” said Sir Ken Robinson, Ph.D., an internationally recognized leader in the development of education, creativity and innovation. “The truth is that everyone has great capacities but not everyone develops them. One of the problems is that too often our educational systems don’t enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we’re draining people of their creative possibilities and, as this study reveals, producing a workforce that’s conditioned to prioritize conformity over creativity.”

     

    Creativity Rating: Japan Ranked Most Creative

    The study sheds light on different cultural attitudes toward creativity. Japan ranked highest in the global tally as the most creative country while, conversely, Japanese citizens largely do not see themselves as creative. Globally, Tokyo ranked as the most creative city – except among Japanese – with New York ranking second. Outside of Japan, national pride in each country is evident, with residents of the United Kingdom, Germany and France ranking their own countries and cities next in line after Japan.

     

    The United States ranked globally as the second most creative nation among the countries surveyed, except in the eyes of Americans, who see themselves as the most creative. Yet Americans also expressed the greatest sense of urgency and concern that they are not living up to their creative potential (United States at 82 per cent, vs. the lowest level of concern in Germany at 64 per cent).

     

    Generational and gender differences are marginal, reinforcing the idea that everyone has the potential to create. Women ranked only slightly higher than men when asked if they self-identified as creative and whether they were tapping their own creative potential.

     

    Four in 10 people believe that they do not have the tools or access to tools to create. Creative tools are perceived as the biggest driver to increase creativity (65 per cent globally), and technology is recognized for its ability to help individuals overcome creative limitations (58 per cent globally) and provide inspiration (53 per cent globally).

     

    The study was produced by research firm StrategyOne and conducted as an online survey among a total of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9. The data set for each country is nationally representative of the population of that country.