By Our Staff
ZEE TV has refreshed its design interface with an aim to enhance and elevate viewer experience. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.
ZEE TV’s strategic evolution of its on-screen TV experience leverages design for optimal business impact through enhanced information registration. It augments key aspects such as brand partners’ visibility, providing a distinctive proposition to its esteemed partners. Backed by the latest in ‘Neuroscience’, this intelligent design system captures consumer attention and heightens memorability, enhancing viewer retention of tune-in details and reinforcing platform recall. A holistic understanding of the consumer journey across the broadcast and digital ecosystem and imbibing their behavioural & navigational aspects forms the bedrock of Zee TV’s innovative design approach.
Speaking on the refreshed visual experience, Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE Entertainment Enterprises Limited said: “As pioneers of the television content landscape, our endeavour at ZEE has been to consistently deliver extraordinary experiences to our viewers. As we touch millions of hearts and homes across the many Bharats through our stories, our approach to design is in being native to culture, which we call ‘Soul to Screen’. This method enables us to be consumer centred and insight driven, making the brand and viewing experience personal. The new design for Zee TV captures the aspirations of the evolving Indian audiences. The ethos of ‘vibrance’ encapsulates the idea of a consumer who is confident, has innate strength and is taking action to shape an extraordinary tomorrow. In this new design language, we have combined cultural relatability with evolving CX trends, creating value for our viewers and advertisers alike, further fortifying our connection with our audiences and brands.”