MxMIndia

Tag: Zee Entertainment Enterprises Limited

  • Includes 2 Golds and 1 Silver

    Zee wins at the TISS LeapVault CLO Awards

    By Our Staff

     

    Zee Entertainment Enterprises Limited (ZEEL) bagged three awards at the prestigious Tata Institute of Social Sciences (TISS) LeapVault CLO Awards, which included two Golds and one Silver. The awards recognised the company’s ‘Arise’ programme with a ‘Gold’ in the ‘Best Skill Development Initiative’ category; ‘Digicademy’ program with a ‘Gold’ in the ‘Best Digital Transformation Initiative’ category and its ‘Aspire’ programme with a ‘Silver’ in the ‘Best Leadership Development Initiative’ category.

     

    Said Animesh Kumar, President – HR & Transformation, Zeel: “The recognition of our capability development initiatives as the best in the business, reaffirms our commitment towards creating a culture of continuous transformation at the Company. Our learning and development efforts have been the cornerstone of our robust people – centric strategy, and we are proud to have the initiatives acknowledged at such a prestigious forum for the second consecutive year. The appreciation will encourage us to further cultivate a disruptive mindset in our workforce through our upskilling and leadership development initiatives.”

     

    Speaking at the award ceremony, Dheeraj Jaggi, Head – Enterprise Culture and Capability Development and Head HR, Content SBU, Zeel said: “At Zee, we have been consistently embracing a digital first approach to harness new opportunities and drive innovation in India’s M&E sector. We prioritize our employees’ growth and professional development, placing the learner at the heart of our unique initiatives. Our culture that over indexes on experiences, observations, and coaching for employee growth, alongside the organizational leaders as the steering captains, has let us enjoy continued recognition at the TISS LeapVault CLO Awards. We are committed to continuing our ingenuous efforts towards creating path-breaking employee interventions and fuelling business outcomes.”

     

  • Introduces a visual mnemonic

    Zee TV refreshes its design interface

    By Our Staff

     

    ZEE TV has refreshed its design interface with an aim to enhance and elevate viewer experience. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

     

    ZEE TV’s strategic evolution of its on-screen TV experience leverages design for optimal business impact through enhanced information registration. It augments key aspects such as brand partners’ visibility, providing a distinctive proposition to its esteemed partners. Backed by the latest in ‘Neuroscience’, this intelligent design system captures consumer attention and heightens memorability, enhancing viewer retention of tune-in details and reinforcing platform recall. A holistic understanding of the consumer journey across the broadcast and digital ecosystem and imbibing their behavioural & navigational aspects forms the bedrock of Zee TV’s innovative design approach.

     

    Speaking on the refreshed visual experience, Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE Entertainment Enterprises Limited said: “As pioneers of the television content landscape, our endeavour at ZEE has been to consistently deliver extraordinary experiences to our viewers. As we touch millions of hearts and homes across the many Bharats through our stories, our approach to design is in being native to culture, which we call ‘Soul to Screen’. This method enables us to be consumer centred and insight driven, making the brand and viewing experience personal. The new design for Zee TV captures the aspirations of the evolving Indian audiences. The ethos of ‘vibrance’ encapsulates the idea of a consumer who is confident, has innate strength and is taking action to shape an extraordinary tomorrow. In this new design language, we have combined cultural relatability with evolving CX trends, creating value for our viewers and advertisers alike, further fortifying our connection with our audiences and brands.”

     

  • Partnered by Madison Media Ultra and Team WPP

    Parachute Advansed Gold ‘Interrupts’ Zee with campaign

    By Our Staff

     

    Marico Limited’s Parachute Advansed Gold, a contemporary hair-nourishment & beauty brand, is shaking up the traditional approach to marketing campaigns and breaking through the clutter with Contextual Interruption Marketing. Through the brand’s latest campaign #NoBaalBanka, Parachute Advansed Gold in partnership with Madison Media Ultra and Team WPP, aims to capture the impact summer heat has on hair and how PA Gold makes sure hair stays nourished and protected during this heat.

     

    With an aim to effectively grab their consumers’ attention, Parachute Advansed Gold has used disruptive, contextual marketing across leading consumer interest platforms – ZeeTV, Zee5 and YouTube.

     

    Sharing her insights on this disruptive campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said: “Over time, Parachute Advansed Gold has built a strong, trusting bond with its consumers through effective communication and consistent product quality. Our latest campaign for Parachute Advansed Gold #NoBaalBanka, aims to disrupt the clutter of summer campaigns with a strong, contextually placed message to surprise and connect with our consumers when they are highly engaged. This, we believe will help us establish a genuine connection while leaving a lasting impact.”

     

    Jolene Fernandes Solanki, Chief Operating Officer, Madison Media Ultra added: “At our agency, we are constantly seeking innovative ways to break through the clutter and engage audiences effectively. The #NoBaalBanka campaign for Parachute Advansed Gold showcases our expertise in Contextual Interruption Marketing, creating disruption during the summer season. By integrating the brand seamlessly into popular serials both on TV /OTT and through trending YouTube videos. We have successfully connected with the target audience. We are proud to have collaborated with Marico & Zee on this unique and engaging campaign.”

     

    Speaking on the interruption Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Limited said: “As a pioneer in the Indian media landscape, Zee has always been at the forefront in delivering innovative advertising solutions for its esteemed clients. We are delighted to partner with Marico for its #NoBaalBanka campaign leveraging a unique Contextual Interruption Marketing format on Zee TV and Zee5. This is a first of its kind solution on Zee TV making it a very special campaign indeed. I’m excited to team up with Marico on this unique campaign which is sure to resonate deeply with the audience.”

     

  • Launches week long campaign titled '5xThankYou'

    Zee5 marks its fifth brand anniversary

    By Our Staff

     

    ZEE5 marks its fifth brand anniversary. It is celebrating the occasion with a week-long campaign in India titled ‘5xThankYou’ from 13th to 19th February, featuring exciting offers on annual plans, Indian and international blockbusters and exclusive titles.

     

    Sharing his views on the milestone, Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Limited (ZEEL) said: “ZEE5 was launched five years back with a vision to take Zee into its next phase of growth through leveraging the rapidly growing digital ecosystem to bring audiences extensive content choices and enhanced viewing experiences across screens. Today, I am happy to see ZEE5 emerge as India’s largest homegrown multilingual platform and the leading global platform for South Asian content representing the rich linguistic and cultural diversity of the region to the world. The journey has been enthralling with many learnings as we strengthened our presence across international and local markets in the last few years, and our teams have a lot to be proud of. The appetite for digital content with advancements in emerging technologies has catapulted the demand for OTT content, paving the way for us to step into our next phase of growth with a robust content-led digital-first strategy.”

     

    Added Manish Kalra, Chief Business Officer, ZEE5 India: “As a leading player in India’s OTT industry, we at ZEE5 have helped in expanding the contours of entertainment business over the last 5 years owing to the large appetite of Indians for quality content across languages. We, as a customer focused platform, believe in delivering high quality content for consumers, as well as engage with creators that could propel sector’s growth and address the demands of the culturally diverse and discerning audiences. With innovative storytelling, evolved character arcs, compelling narratives and content that transcends all barriers of languages and geographies we have grown remarkably over last 5 years across SVOD and AVOD. Our investments on content development increased significantly as well, as we strengthened our regional presence making inroads into the smaller pockets of India. Charting the next course for ZEE5, we will focus on producing good-quality stories, enhanced viewing experiences, creative collaborations, and increased choices for our viewers.”

     

  • The cricket tournament will be broadcast on ZEE's 10 channels and its OTT platform ZEE5

    ILT20 unveils trophy for inaugural season in 2023

    By Our Staff

     

    International League T20 (ILT20) a 20-over cricket tournament unveiled the coveted trophy for the upcoming inaugural edition of the league, which will be held in United Arab Emirates from January 13-February 12, 2023. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and Coexistence and Chairman, Emirates Cricket Board, unveiled the silver trophy.

     

    Talking about the trophy and the much-anticipated tournament, Rahul Johri, President – Business, Zee Entertainment Enterprises Limited (ZEEL) said: “The unveiling of the ILT20 trophy by His Highness Sheikh Nahayan Mabarak Al Nahayan in the presence of all team owners and cricket legends marks a momentous milestone in our journey with the Emirates Cricket Board. This distinctive trophy is symbolic of the league’s unparalleled scale and ambition. We are humbled and thrilled that ILT20 is the coveted vehicle for Zee’s re-entry into sports broadcasting. We are enthused with this opportunity to entertain millions of cricket fans across India and globally on both linear television and streaming platform ZEE5.”

     

    The 34-match tournament will have six teams competing to win the coveted ILT20 trophy. The tournament will exclusively air live on Zee’s 10 linear channels in English, Hindi, and Tamil languages as well as on its OTT platform Zee5. The event will be broadcast on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD) and Zee5 in India and globally.

     

  • Highlights the latest trends prevailing in smartphone industry

    Zee5 Intelligence Monitor unveiled

    By Our Staff

     

    Zee5 has launched the fourth edition from its knowledge series ‘Zee5 Intelligence Monitor’ offering the latest trends prevailing in the smartphone industry.

     

    The research discovered that more than 50% of smartphone users in the metros are planning to replace their gadget within the next six months, quite a departure from the earlier behaviour where it was triggered from declining handset performance. The post-Covid trend is to grab the latest model; with latest features’ scoring well above price as the key motivator. Consuming the exciting and wide variety of content on OTT apps is another new driver for this upward movement.

     

    Launching the report, Rajiv Bakshi, Chief Operations Officer – Revenue, Zee Entertainment Enterprises Limited, said: “By deep diving into the smartphones segment, we have unearthed amazing new insights on  user behaviour which can lead the brand marketers to attract millions of customers eager to upgrade and replace their smartphones. We hope this report will act as a guidebook for marketeers and smartphone brands and serve to be distinctive for the industry at large. Marketers and business leaders can use these findings to make smarter business decisions and hyper-target campaigns utilizing the ZEE5 platform to connect with audience in 12 languages.”

     

  • To air matches exclusively on Zee’s linear channels and OTT platform Zee5

    Zee signs contract with UAE’s T20 League

    By Our Staff

     

    Zee has announced signing of the global media rights’ contract with UAE’s T20 League. The League will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world. UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in a 34-match competition, including – Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

     

    Said Khalid Al Zarooni, Chairman UAE’s T20 League: “Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President – Business South Asia at Zee for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that Zee has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.”

     

    Added Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited: “At Zee, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. Zee is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.”

     

  • John Abraham and Tiger Shroff roped in to launch Garnier Men BroCast

    Zee5 partners with Garnier & Wavemaker for male-grooming podcast

    By Our Staff

     

    Zee5, has entered a partnership with Garnier and Wavemaker exclusively to stream – Garnier Men BroCast, a celebrity podcast on male grooming, conceptualised in partnership with Schbang. The brand has roped in actors John Abraham and Tiger Shroff.

     

    Commenting on the engagement, Zeenia Shroff, General Manager – Marketing (Garnier), L’Oréal India, said: “As India’s leading men’s skincare brand, Garnier Men is happy to launch ‘The Garnier Men BroCast’ to equip Men with life hacks, ‘Bro Tips’ about skincare, grooming, biking and so much more. It is the first-ever, celebrity hosted, video podcast dedicated to men starring true Bollywood “Bros”, John Abraham and Tiger Shroff. Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men.”

     

    Speaking on the Association, Gaurav Kanwal, Chief Revenue Officer – Digital & SMB, South Asia, Zee Entertainment Enterprises Limited, said: “Gone are the days when conversations around grooming had to be gender specific. Care routines are no longer limited to women, and today’s man is cognizant of it. In fact, now they are more eager to explore grooming choices. We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions. John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”

     

  • It was released on the occasion of World TV Day that happened last week

    Zee’s #TVisFamily campaign

    By A Correspondent

     

    World TV Day happened last week and Zee Entertainment Enterprises Limited unveiled its #TVisFamily campaign on the occasion.

     

    Speaking on the campaign, Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited said: “Our consumer work brought alive that viewers share a special bond with TV much like a family member who is always there and much loved and with this campaign, we wanted to truly appreciate and bring out this deeply human connect that we share with the master storyteller and entertainer, how it plays a myriad role in our lives, whether as an entertainer, a stress reliever, motivator, or even a pacifier.”

     

     

  • The channel launched on Thursday, October 1

    Zee Entertainment launches Zee Zest

    By A Correspondent

     

    Zee Entertainment Enterprises Limited launched its first lifestyle channel – Zee Zest on October 1. The channel will present content on food, travel, lifestyle, home improvement, wellness, culture, and DIY to enable one to UNLIMIT Life straight from the confines of your armchair.

     

    Said Amit Nair, Business Head, Zee Zest: “Zee Zest is the promise of a new tomorrow with taking charge of life and experiencing newer journeys and amazing stories. Our carefully curated international shows and India originals will be an escape from the regular, a path to your aspirations, a catalyst to UNLIMIT the horizon of your experiences. The diverse content across sub-genres with a homegrown appeal will entertain, lead to discovery, and will liven up every moment of the viewer with the intent to UNLIMIT Life itself. We hope to inspire our audiences to take up their own journeys of joy, creativity and breaking boundaries by adding Zest to their lives”

     

    Added Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Limited: “Zee has always created strong curated brands that cater to the diverse entertainment needs of the consumer. We have been market leaders with our offerings, the pioneers in setting trends when it comes to content creation. Zee Zest’s unique proposition of offering an enhanced experience with a TV & digital presence ensures we engage with our viewers across all relevant touchpoints and are also able to provide more value to the advertisers with platform agnostic solutions. Zee Zest will capture the consumers’ mind space by offering the best of lifestyle content with shows that not only entertain but educate and add value to our viewers’ lives.”

     

    Zee Zest will be a 360-degree platform and will reach the audience via TV, Web, Events, and Social Media. While TV will bring interesting content, the social media platform will provide as a means to make it happen. Stay tuned as the Web platform and Events will become the two-way communication channel between the audience and the brand. With various recipes, itineraries for road trips, DIY hacks, articles on interesting cultural and historical facts will bring the audience a step close to the life they have always hoped to explore. To sum it up, UNLIMIT Life by joining Zee Zest to imagine and experience some of the never seen before, heard before ideas and stories as the channel offers shows revolving around travel, food, culture, home decor, health, relationships and more along with some exclusive global content featuring for the first time in India.

     

    Zee Zest will be available across all major cable, DTH, and digital platforms starting 1st October 2020. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5.

     

     

  • Kyoorius Creative Awards will donate 2,000 PPE kits on behalf of the advertising community of India to help health workers fight Covid-19

    Kyoorius Creative Awards in digital form. Entry fee: 1.5k+GST

    By A Correspondent

     

    Kyoorius Creative Awards are happening, albeit in digital form.

    Punit Goenka

    Said Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited: “We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,”

     

    The entry fee will be Rs 1500 per entry, exclusive of taxes.

    In addition to reducing the fees, Kyoorius Awards will donate a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.

     

    Rajesh Kejriwal

    Added Rajesh Kejriwal, founder of Kyoorius: “Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” adding: “The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual… It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.

     

    The key milestones and dates are as follows:

    Call for Entry Resumes – Monday, June 15, 2020

    Entries Close – July 15, 2020

    Jury Session

    First Round – July 31 and August 1, 2020

    Final Round – August 7 and 8, 2020

    Awards Night – Friday, August 28, 2020

  • The film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home

    Zee celebrates spirit of #ExtraordinaryFamilies

    By A Correspondent

     

    Zee Entertainment has partnered with Lowe Lintas to drive home a message of positivity with a #FilmFromHome on the occasion of Family Day. In continuation with its earlier campaign of #HumAndarCoronaBahar where Zee used shoes as a metaphor for different family members, this film too utilises different household elements to represent family members. With the film and content production being suspended and with the new norm of working from home, the film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “Our consumers always tell us about their families being the backbone that help them come out stronger no matter how daunting the world outside might seem. We at ZEE understand that beyond being entertainers, we are also a close companion and a family member that Indian families are leaning onto for support during these uncertain times. As the largest reach medium with the capacity to influence attitudes and the mood of the nation, we hope that this campaign strengthens the bonds further within #ExtraordinaryFamilies that have come closer and are emerging stronger”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Tough times not only test bonds they make them stronger too. Families had never been physically and emotionally closer than in these testing times. Zee acknowledges this coming together and becoming stronger together.”