By A Correspondent
After converting to a free-to-air (FTA) channel that seeks to deliver unbiased and path-breaking content, Zee News has unveiled two new brand films. Said Pooja Gupta, Marketing Head, ZMCL on the films: “As a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films was to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that ‘upgrades’, and not just ‘updates’.â€
According to a communique, Zee News also expects the audience profile for news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films upholding the tag line of – Soch Badlo Desh Badlo, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.
Adds Gupta: â€Social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms – Facebook, Twitter, and YouTube. You may watch the films by clicking on the below links, too! Together let us change our thoughts and help bring about the change in the country for the better!â€