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Tag: Pooja Gupta

  • Gupta has worked with News Nation, News 24, India TV, Business Standard and most recently at Zee Media Corporation Limited. She has also with the iTV Network in the past

    Pooja Gupta back at iTV Network, to head brand and content marketing

    By A Correspondent

     

    iTV Network has appointed Pooja Gupta as Vice President – Brand & Content Marketing. Gupta has worked with News Nation, News 24, India TV, Business Standard and most recently at Zee Media Corporation Limited. She has also with the iTV Network in the past.

     

    Said Gupta: “The inherent value of content is realized in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”

     

    Speaking on Gupta’s role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said: “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with Network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”

     

     

  • The new brand films upholding the tag line of – Soch Badlo Desh Badlo strive to set an enabling agenda to empower people

    Zee News unveils latest marketing campaign

    By A Correspondent

     

    After converting to a free-to-air (FTA) channel that seeks to deliver unbiased and path-breaking content, Zee News has unveiled two new brand films. Said Pooja Gupta, Marketing Head, ZMCL on the films: “As a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films was to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that ‘upgrades’, and not just ‘updates’.”

     

     

    Pooja Gupta

    According to a communique, Zee News also expects the audience profile for news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films upholding the tag line of – Soch Badlo Desh Badlo, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.

     

    Adds Gupta: ”Social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms – Facebook, Twitter, and YouTube. You may watch the films by clicking on the below links, too! Together let us change our thoughts and help bring about the change in the country for the better!”