MxMIndia

Tag: ZMCL

  • To strengthen revenue and business strategy

    Zee Media onboards Rajesh Sareen as CRO

    Rajesh Sareen.
    Rajesh Sareen

    Zee Media Corporation Limited (ZMCL) has appointed Rajesh Sareen as its new Chief Revenue Officer (CRO). He will report to Karan Abhishek Singh, CEO of ZMCL.

    Said Singh: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

  • Before joining Zee Media, he served as National Head for The Q

    Pankaj Rai is Business Head of Wion & Zee Business

    Pankaj Rai
    Pankaj Rai

    Zee Media Corporation Limited (ZMCL) has announced the appointment of Pankaj Rai as the new Business Head for Wion and Zee Business

    Raj brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Before joining Zee Media, he served as National Head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.

    Notes a communique: “We are confident that his expertise will further strengthen our team and propel us towards our goals.  We are excited about the fresh perspectives and ideas he will bring to the table as we continue to grow and innovate.”

  • Brings together news and cultural richness and diversity

    Zee Bharat channel launched

    By Our Staff

     

    Zee Media Corporation Limited (ZMCL) has launched ‘Zee Bharat,’ a mix of news and culture. It was launched on January 22.

     

    Said Abhay Ojha, CEO of Zee Media Corporation Limited: “In the dynamic realm of media, Zee Media Corporation Limited stands resolute as a beacon of reliability and dynamism, driven by a belief in the transformative power of news. Our unwavering mission is to continually elevate the standards of journalism, offering our audience a trustworthy source amid the abundance of information. With ‘ZEE Bharat,’ we transcend the conventional boundaries of news. It’s not merely a medium; it’s a vibrant platform beckoning audiences to embark on a refreshing, distinctly Indian news journey. Brace yourselves for an exhilarating exploration where news intertwines seamlessly with the celebration of our nation’s rich cultural tapestry and diversity.”

     

    Added Mona Jain, Chief Revenue Officer, ZMCL: “Zee Bharat transcends conventional news channels; it’s an immersive experience that mirrors the cultural richness and pride of our country. Advertisers can now join us in this celebration, forging connections with audiences who seek more than just information – they seek an emotional connection with their heritage.”

     

  • Set to redefine our interaction with local news

    ZMCL launches Al-Driven Pinewz Hyperlocal News app

    By Our Staff

     

    Zee Media Corporation Limited, (ZMCL) has launched an Al-driven PINEWZ Hyperlocal News app.

     

    Notes a commuique: “It provides professional journalists with a platform to create online profiles and share impactful stories and videos, connecting directly with a local audience.”

     

    Notes an unnamed Zee Media Corporation Limited spokesperson: “At PINEWZ, we seamlessly integrate cutting-edge AI with the art of human storytelling to craft a unique experience. Beyond being a mere app, we stand as your community’s storytellers, where diverse voices—ranging from everyday individuals to seasoned journalists. Picture a space where these local perspectives intertwine, offering a personalized narrative curated as per the users’ PIN code. We’re not just transforming how news is delivered, but look forward to elevating it into an art form. Join us on this journey, and together, let’s capture the authentic essence of your community as it unfolds in real time.”

     

  • Introduces a polished user interface

    Wion modernises its news app

    By Our Staff

     

    Wion, the English news channel from ZMCL, has “enhanced” its news app created by IndiaDotcom Digital Private Limited.

     

    Said Akshansh Yadav, Chief Product & Technology Officer, IDPL: “With the upgraded Wion News app, we have prioritised simplicity in design and functionality. Our goal is to provide users with an intuitive platform that not only keeps them informed but resonates with their individual preferences. Navigating through the news should be seamless, and that’s exactly what we’ve achieved with the streamlined user interface.”

     

    Added Madhu Soman, Chief Business Officer, Zee Business & Wion: ” From streamlined navigation to personalized content curation, we’re ensuring that our users not only consume news but also actively engage with it, making the Wion News app a true digital companion on the information highway.”

     

  • To launch music festival on the ghats of Varanasi

    Zee Media, Havas Play and Namami Gange get together

    By Our Staff

     

    Havas Play, Zee Media, and Namami Gange have come together to launch a music festival ‘Ganga Kinare’ on the ghats of Varanasi. The initiative aims to celebrate the cultural richness of Varanasi and raise awareness about the significance of the river Ganga.

     

    Said Abhay Ojha, CEO of Zee Media Corporation Limited said: “At Zee Media, we believe in the power of storytelling through diverse mediums. Our partnership with Havas Play and Namami Gange, stands at the forefront of a cultural and environmental movement. Through this festival, we invite our widespread viewers and readers to not just witness but actively participate in the call for river conservation and cultural preservation. Let the music be the bridge that connects us to the soul of Varanasi and the sacred Ganga.”

     

    Added Mona Jain, CRO – ZMCL: “Ganga Kinare Music Festival is a testament to the transformative power of music and its ability to unite people in celebration. We firmly believe in the profound impact of cultural initiatives and are thrilled to be part of this initiative that harmonizes the beats of our traditions with the melodies of the Ganges, fostering a deeper connection with our roots and a commitment to the conservation of our sacred rivers.”

     

    Said R Venkatasubramanian, Managing Director – Havas Play and President Investments – Havas Media: “India’s rich legacy continues to influence and enthral people from around the world. It is critical that we find newer ways to celebrate them and pass on the legacy to the newer generation. Music is the universal language that binds people across all age groups, and transcends geographies. Hence Ganga Kinare Music Festival blends in the power of music in the historic city of Varanasi on the banks of the holy Ganga. The Festival aspires not just to captivate audiences but to crescendo into a global festival deeply rooted in India’s history, evolving with the beats of our collective journey.”

     

  • To drive growth and revenue

    ZMCL ropes in Mona Jain as CRO

    By Our Staff

     

    Zee Media Corporation Limited (ZMCL) ropes in Mona Jain as chief revenue officer (CRO). Jain has more than 30 years of experience in media marketing and promotions. Jain, worked with ABP Network as Chief Revenue Officer for more than 3 years and before joining ABP Network in November 2019, Jain had spent six years in Zee Entertainment Enterprise Ltd. (ZEEL), serving as Executive Vice President, AD Sales.

     

    Prior to her tenure in ZEEL, Jain was the CEO of Vivaki Exchange for almost nine years, where she was designated as India Head – Strategic Investments. She has also worked at Cheil Communications and Mudra Communications in the past, where she held the positions of Executive Director and Media Director respectively and was responsible for setting up media for various brands. She started her career with Hindustan Thompson Associates (HTA) and holds vast experience in the field of communications and marketing.

     

    Abhay Ojha, Chief Business Officer – ZMCL, said: “We are excited to have Mona Jain come on board with her expertise in the revenue domain. We look forward to driving growth and revenue for the brand and take it to greater heights with each passing day.”

     

  • To adopt new ways to engage with the viewers

    Zee News announces 21-day contest

    By Our Staff

     

    Zee News has announced a new campaign titled ‘Gyan Bhi, Inaam Bhi’ for a contest which started on August 14.

     

    Speaking about the contest, Joy Chakraborthy, Chief Business Officer, Zee Media Corporation Limited (ZMCL) said: “We, at Zee Media, with a monthly reach of 500 million population spread across the nation, have always believed in the philosophy of engaging with the viewers and interacting with them. The Zee News campaign ‘Gyaan Bhi, Inaam Bhi’, is aimed at the same direction. I am looking forward to witnessing a large number of participants for this upcoming contest.”

     

    Added Anindya Khare, Marketing Head, Zee Media: “Gyan Bhi, Inaam Bhi is an ideal campaign to connect with the audience and gratify them. In adopting such an innovative approach, we are coming out with a campaign which is not only limited to our target audience but also touching base with different age groups through relevant information dissemination.”

     

  • Arora is a Chartered Accountant by profession

    ITV Network appoints R K Arora as Group CFO

    By Our Staff

     

    R K Arora has joined iTV Network as Group CFO. He has previously held various senior executive positions with various media houses like ZMCL, News Nation, India News, News 24 and India TV. He has also worked with the ITV Network in the past.

     

    Arora is a Chartered Accountant by profession and has fair experience in Finance, Distribution, overall operations and formulating strategies for the organization. He will report to the network’s board.  Said Arora: “It is a nice moment to come back to iTV network. With so much change and disruption unfolding in the news industry, this is an opportune time to work with increased focus on growth and innovation.”

     

    Speaking on Arora’s new role with iTV Network, Kartikeya Sharma, Founder, iTV Network, added: “We believe that the market is evolving rapidly, throwing up unique opportunities. Arora’s  mandate is to leverage the strengths of the News Network even while retaining unwavering focus on each individual channel brand. He  brings with him enviable leadership and depth of experience and will be of an immense value to the network.”

     

     

  • Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web

    Das ka Dum with Dr Bhaskar Das: Your sentiments on closure of DNA’s print avatar? Should other print laggards also go in for digital-only presence?

    While the tone of the Q&A Dr Bhaskar Das in Das ka Dum is one of fun with provocative questions and responses given in his inimitable style, we couldn’t help slipping in a slightly serious and topical question today. Given that he was Group CEO of Zee Media Corporation Ltd, the company that owned the paper, it would be incorrect for us to ask him to compromise confidential information, so we asked him a very generic question. Read on…

     

    Q. As a veteran media professional, what are your sentiments on the closure of DNA’s print editions? And do you think other media groups should also consider a similar transition given that the print business model works well only for the leaders in the pack?

     

    A. I always believe that hindsight is a great science for diagnosing what is right or wrong. In any business, venture calculations can go awry. Yes, one feels sad that DNA print has shut shop after 14 years of existence. It definitely carved a niche amongst the newspaper-reading audience. Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web.

    One can’t extrapolate learning from episodic cases. Each business and its model is unique and has unique challenges. Hence any deterministic answer on the last part of the question can at best be speculative. Astrologers may be good at that. But a pracademic (practising academician) like me would not be suitable for that.

  • Sputnik and Wion aim to amplify digital and broadcast content of the two nations with technologically enhanced communication.

    From Russia, With Love. Wion & Sputnik announce partnership

    By A Correspondent

     

    Zee Media’s English news channel Wion and Russian news agency Sputnik have exchanged letters of intent on the sidelines of the Eastern Economic Forum (EEF) in the backdrop of Prime Minister Narendra Modi’s two-day visit to Russia.

    The tie-up is a mutual partnership between Federal State Unitary Enterprise Rossiya Segodbya International Information Agency, founder of the Russian media outlet (SPUTNIK) information agency and Zee Media Corporation Limited channel Wion..

    Sputnik and WION aim to amplify digital and broadcast content of the two nations with technologically enhanced communication. The MoU will also help facilitate coordination and exchange of information and ideas with various communities of the two countries.

    Said Sudhir Chaudhary, Editor-in-Chief, Wion: “A glorious friendship that has withstood the test of time and vagaries of history embarks on a journey to deepen mutual respect through culture, education and science. This new era of bilateral cooperation promises to be a model for the world and will demonstrate the importance of soft power in a complex geopolitical landscape.”

    Said Vasily Pushkov, Sputnik Head of International Projects, at a letter-exchange ceremony between Wion and Sputnik at Vladivostok: “The ties between Russia and India are very strong historically, and our cooperation will meet this high standard. The Indian media field has requested for news content from our country, and we hope that we can satisfy the needs of the audience,”

  • The channel is now based in Mumbai

    Zee Business strengthens programming, on marketing offensive

    By A Correspondent

     

    Zee Business has taken on aggressive stance on programming and marketing. Said Anil Singhvi, Managing Editor, Zee Business: “The channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.” The channel is now based in Mumbai.

     

    On the overall stock market programming, Singhvi added: “It has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”

     

    Commenting on the new marketing campaign, Sujeet Mishra, Head – Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.

     

    The channel, notes a communique, also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards.