By A Correspondent
Zee News is going free to air with effect from today (June 8).
Said R K Arora, Executive Director and CEO, Zee Media Corporation Ltd, on the development: “Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go Free To Air (FTA). This will aid rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.â€
Added Sudhir Chaudhary, Editor, Zee News: “My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel,†adding: “With Zee News going free to air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in rural India.â€