MxMIndia

Tag: Zee Media Corporation Ltd

  • In the fifth episode of the MxM Live Leadership Series, TV9 CEO Barun Das speaks on how it’s incorrect to make allegations on rigging ratings

    MxM Live: TV9 CEO Barun Das responds to naysayers

     

    By A Correspondent

     

    Over the last few weeks, there have been rumblings in the news broadcast world given the sudden rise of Hindi news channel of TV9 Bharatvarsh. The network’s CEO Barun Das spoke with Pradyuman Maheshwari, Editor-in-Chief, MxMIndia on specific allegations levelled by rivals.

     

    Watch the video for more

     

    Das is an alumnus of IIT Madras, IIM Calcutta and the London School of Economics and has over 25 years of experience in the media sector, both in India and abroad.

     

    His last corporate assignment was with Zee News Ltd (now Zee Media Corporation Ltd) as its CEO where he held that position for five years. Prior to this, he held leadership positions at MCCS (now ABP Network), the India Today Group, ABP etc. He has worked as Head of International Business at Astro All Asia, Networks Plc. Kuala Lumpur. After his stint in Zee, Das turned an entrepreneur and build his start up focusing on the convergence of technology, content and healthcare.

     

     

  • Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web

    Das ka Dum with Dr Bhaskar Das: Your sentiments on closure of DNA’s print avatar? Should other print laggards also go in for digital-only presence?

    While the tone of the Q&A Dr Bhaskar Das in Das ka Dum is one of fun with provocative questions and responses given in his inimitable style, we couldn’t help slipping in a slightly serious and topical question today. Given that he was Group CEO of Zee Media Corporation Ltd, the company that owned the paper, it would be incorrect for us to ask him to compromise confidential information, so we asked him a very generic question. Read on…

     

    Q. As a veteran media professional, what are your sentiments on the closure of DNA’s print editions? And do you think other media groups should also consider a similar transition given that the print business model works well only for the leaders in the pack?

     

    A. I always believe that hindsight is a great science for diagnosing what is right or wrong. In any business, venture calculations can go awry. Yes, one feels sad that DNA print has shut shop after 14 years of existence. It definitely carved a niche amongst the newspaper-reading audience. Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web.

    One can’t extrapolate learning from episodic cases. Each business and its model is unique and has unique challenges. Hence any deterministic answer on the last part of the question can at best be speculative. Astrologers may be good at that. But a pracademic (practising academician) like me would not be suitable for that.

  • The focus will be on news beyond New Delhi and the metros

    ZMCL launches new channel ‘Zee Hindustan’ to air stories from the states

    By Correspondent

     

    Jagdeesh Chandra

    Zee Media Corporation Ltd launched Zee Hindustan, a 24×7 Hindi news channel with a focus on news from various states without restricting itself only to New Delhi or metropolitan cities. Speaking on the new channel, Jagdeesh Chandra, Executive Director & CEO Regional Channels, ZMCL said: “In the present scenario, where other news channel from all the languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s news affairs which can influence the centre. Why do states like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set Agendas in Delhi? The answer to these questions lie in Zee Hindustan, because we believe that states make the Nation.”

     

    Zee Hindustan’s programing lineup includes ‘11 pm CM’s Corner’ – a show that will broadcast stories of States’ Chief Ministers and the bureaucracy and a morning show that will offer a complete one hour show that will fill will offer hope, positivity and cast a ray of the new dawn every morning through your TV, notes a communique.

     

    Along with the launch of Zee Hindustan, India 24×7, a free-to-air news channel that was launched in October 2015, is said to have suspended operations.

     

  • Going free to air will help rural India explore moments of optimism and become more informed, said Zee Media Corp Exec Director and CEO RK Arora

    Zee News goes FTA

    RK Arora

    By A Correspondent

     

    Zee News is going free to air with effect from today (June 8).

     

    Said R K Arora, Executive Director and CEO, Zee Media Corporation Ltd, on the development: “Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go Free To Air (FTA). This will aid rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.”

     

    Sudhir Chaudhary

    Added Sudhir Chaudhary, Editor, Zee News: “My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel,” adding: “With Zee News going free to air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in rural India.”