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Viacom18 completes merger of Prism TV

With this the firve regional channels Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati get integrated within the Viacom18 fold

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By A Correspondent

 

Viacom18 has announced the merger of Prism TV Private Limited with Viacom18, thereby integrating five regional channels – Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati within its fold.

 

Sudhanshu Vats

Commenting on the merger, Sudhanshu Vats, Group CEO, Viacom18, said, “This merger allows us to create a single brand that can leverage the individual strengths of the regional channels and harness synergies in terms of content strategy and business processes, helping us amplify long term value for Viacom18.”

 

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