MxMIndia

Tag: Tribes Group

  • To provide creative solutions across OOH, retail and digital touchpoints

    Tribes launches 1.618 Studios creative agency

    By Our Staff

     

    Tribes has launched 1.618 Studios creative agency that will work with brands to craft designs and communication for OOH, Retail and Digital media.

     

    Speaking about the new offering, Kartik Sharma, Group CEO, Omnicom Media Group, which has been partnering with Tribes for a long time, said: “Max Pub, a unit of Tribes, has been a great partner to OMG and have delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes’ offering and we wish them the very best.”

     

    Added Gour Gupta, Chairman of Tribes Group: “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • Honda Life Saver Board campaign judged as the best campaign

    Tribes Communication wins Dragons of Asia Awards

    By Our Staff

     

    Tribes Communication has finished at the top with 10 metals at the Dragons of Asia Awards 2021. The big win came on the back of two Golds, one Silver, 2 Bronze and 4 Black metals. The highlight though was the Blue Metal for the Honda Life Saver Board campaign, which was adjudged as the best campaign In India.

     

    The body of work that won the title spanned across 6 of the 17 different categories that were recognized-a fitting acknowledgment for the incredible breadth and quality of work created by the talented teams from both Ignite Mudra and The Max, working tirelessly within the Tribes Group to raise the bar on both creativity and effectiveness.

     

    The wins came for Honda’s Ganapati Festival campaign “Life Saver Board”, which endeavoured to save countless lives during the immersion of lord Ganesha during the festival of Ganpati in Maharashtra and Kansai Nerolac’s Durga Puja campaign “Shera Para Shera Pujo”, which aimed at a go green initiative by collecting plastic waste from across the state of West Bengal and turning it into public benches.

     

    Other metals were won for “NBA in my Backyard”, aimed at promoting the NBA games in India and Michelin’s “Drive the Change” campaigns.

     

    Gour Gupta
    Gour Gupta

    Said Gour Gupta, MD, Tribes Group: “It’s been a tumultuous journey over the last two years through the pandemic, but we at the Tribes Group came together to create the best possible outcome. As a team, we broadened our horizons and created avenues that were unknown to us. These wins are a testament to the tireless efforts put in by the teams and also our clients who believed in the work that we do and help us create campaigns that are both, thought provoking and bring about a positive change.”