By A Correspondent
Star Plus and TED will launch the limited edition series of Ted Talks India Nayi Soch, from December 10. It will air at 7pm on Sundays. And for a change, this press release from Star India has some quotes. NayiSoch?
Said Gayatri Yadav, President, Consumer Strategy and Innovation, Star India: “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.â€
Added Narayan Sundararaman, Business Head, Star Plus: “Ideas are often dismissed as figment of peopleÂ’s imagination. Yet, every great achievement, discovery or invention starts with an idea. ItÂ’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slice of life films bring out this point vividly and with a disarming charm. The films have been conceptualized by the creative agency Leo Burnett India and directed by Nitesh Tiwari of ‘Dangal’ fameâ€.