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Tag: Narayan Sundararaman

  • To elevate its corporate and brand reputation

    Bajaj Auto rides to Pitchfork Partners from Ketchum Sampark

    By Our Staff

     

    In what is a significant move in the world of communications, Bajaj Auto, the motorcycles and three-wheeler company, has assigned the mandate for handling its communication initiatives to Pitchfork Partners. The appointment is significant as the account has been with Ketchum Sampark with years. There have been rumours of the account moving nearly around the same time that it was known that former CEO and promoter NS Rajan was exiting the agency.

     

    Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said: “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”

     

  • Launches a 360-degree integrated campaign to showcase the journey of thrill and adventure

    Bajaj Pulsar celebrates 18 successful years in new ad

    By A Correspondent

     

    Bajaj Auto celebrates the 18th anniversary of its brand Pulsar with the launch of an integrated campaign. The campaign showcases journey of a Pulsar customer who is obsessed with maximising thrilling moments in his life, while clearly announcing the milestone for the brand.

     

    Commenting on the occasion, Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said: “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. The new campaign showcases the thrill and adventure that every Pulsar rider craves for. All iconic brands evolve with times and so will Pulsar, as we continue to enthral the motorcycle enthusiasts all over the world.”

     

    Commenting on the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “With Pulsar turning 18, we decided to tell the story of a Pulsar rider, from the time he is born. The film tracks the journey of a boy that is probably the story of almost each one of us. From the time we learn to walk, how we start seeking thrills every single day.  The naughty kid who can’t wait to turn eighteen so he can get his license and his hands on the ultimate thrill machine, the Pulsar. The answer to all our thrill-seeking needs.”

     

     

  • The campaign idea takes on the daily grind, the routine of life, and how one gets lost in doing the right things

    #RideToReboot, affirms Mullen Lintas in new campaign for Bajaj Avenger

    By A Correspondent

     

    Riding the wave of successful campaigns for Bajaj Avenger, Mullen Lintas Mumbai has conceived a new campaign for the brand. The campaign idea takes on the daily grind, the routine of life, and how one gets lost in doing the right things.

     

    Commenting on the idea, Narayan Sundararaman – Vice President (Marketing) – Motorcycles, Bajaj Auto Ltd. said: “Avenger is a differentiated bike in its category with a unique Cruiser form. The relaxed riding position, impressive performance and iconic cruiser design have made Avenger a preferred choice of the working young professionals. Liberation is the core proposition for Avenger. Our interactions with customers have consistently revealed their love for the easy riding stance and handle-bar position of Avenger. With this film, we wanted to reinforce this liberation proposition and unshackle and awaken the lost rider.”

     

    The creatives behind the campaign, Azazul Haque and Garima Khandelwal – Chief Creative Officers at Mullen Lintas, commented: “Bajaj Avenger wanted to rekindle love for riding in bikers by making them realise that they are caught in the rut of life. Because they have chosen the right life. Sometimes we lose a little bit of ourselves doing all the right things in life. And what better way to reboot yourself than by getting on the saddle of the Avenger. We thought of a simple creative idea of bikers holding various things of daily chores like they hold the handle bar of an Avenger! Making them realize that they are born to ride and they shouldn’t become a slave to daily routine.”

     

     

  • They offered a solution to devotees via the Bajaj Platina Comfortec 110

    Ogilvy and Bajaj offer bike service for devotees at Kumbh

    By A Correspondent

     

    Ogilvy and Bajaj saw the Kumbh Mela as an opportunity to connect with people and create a difference in a unique way. The Kumbh sees a lot of elderly and physically challenged pilgrims who find it difficult to walk the last few kilometres to the ghats for their holy dip. They found a solution to this problem in Bajaj Platina Comfortec 110.

     

    Together they introduced a free ferry service for the elderly pilgrims in the Kumbh city called the Aaram Rath sewa. Designed with specially fitted backrest, Platina Comfortec 110 was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy.

     

    Said Narayan Sundararaman, Vice President, Bajaj Auto: “With the new Bajaj Platina Comfortec 110, our focus has been to deliver the most comfortable ride experience in the category. No doubt that the motorcycle has much better power, acceleration, pick-up, and braking. But a Platina stands for comfort. When we encountered this opportunity, we were clear that this activity will bring relief to people in need of help to reach the ghats, and that Platina is the right vehicle of choice for it. From there on, we worked on retro-fitting a secure two-sided backrest specially made for the audience. We are thrilled that this activity has been so well-received. I can only imagine the countless blessings we have gathered along the way.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy West: “People come from across the country to take the holy dip at Kumbh. By running this free Aaram Rath service on the most comfortable motorcycle, we are happy to have helped so many elderly people get to the ghat in the most comfortable manner.”

     

     

  • The film draws our attention to the unpleasant reality currently plaguing our nation

    Bajaj Avenger takes a brave stand in latest Independence Day film

    By A Correspondent

     

    Bajaj Avenger’s new Independence Day film touches on a highly relevant issue that concerns all of us – indiscriminate use of plastic.

     

    Last year the brand had presented a glimpse of a utopian India – where women of the nation are truly free and liberated. This year it draws our attention to the unpleasant reality currently plaguing our nation.

     

    Said Narayan Sundararaman, Vice president – Marketing, Bajaj Auto: “Avenger stands for liberation. We felt we could offer a reality check to the nation on a day that stands for liberation, urging citizens to live the essence of Independence Day by taking steps to free India from plastic pollution”

     

    Added Amer Jaleel, Chairman & CCO, Mullen Lintas: “Last year we created what turned out to be a memorable piece of content on Independence Day with a quote by Gandhiji and point of view on how a woman feels about liberation. In our heads, Avenger owns the liberation space and we have to have a take on August 15. This year we are back with a comment on what it means to have true patriotism in your heart aptly called #NoPlasticPatriotism”

     

     

  • The journey begins from Dec 10 every Sunday at 7pm on Star Plus and Hotstar

    Star Plus celebrates ideas with TED Talks India Nayi Soch

    By A Correspondent

     

    Star Plus and TED will launch the limited edition series of Ted Talks India Nayi Soch, from December 10. It will air at 7pm on Sundays. And for a change, this press release from Star India has some quotes. NayiSoch?

     

    Said Gayatri Yadav, President, Consumer Strategy and Innovation, Star India: “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.”

     

    Added Narayan Sundararaman, Business Head, Star Plus: “Ideas are often dismissed as figment of peopleÂ’s imagination. Yet, every great achievement, discovery or invention starts with an idea. ItÂ’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slice of life films bring out this point vividly and with a disarming charm. The films have been conceptualized by the creative agency Leo Burnett India and directed by Nitesh Tiwari of ‘Dangal’ fame”.

     

     

  • The films will be aired during the festive season later this year

    Star Plus partners with Sujay Ghosh for short films

    By A Correspondent

     

    Sujay Ghosh

    Star Plus has signed on filmmaker Sujay Ghosh to make three short films exclusively for Star Plus. The telefilms will be full of unanticipated turns and twists, which is signature to Ghosh’s style of filmmaking, notes a communique, adding that the films will be aired during the festive season later this year.

     

    Said Narayan Sundararaman, General Manager, Star Plus: “We at Star Plus strive to make content that is compelling for our viewers. To make this festive season even more exciting, we are partnering with Sujoy Ghosh, one of Indias iconic filmmaker for three short films. Sujoy Ghosh, whose movies are known for its gripping content, will surely enthrall our viewers with his fresh and unique offering.”

     

  • 'Star Plus Dopahar' is scheduled to start on April 3 and will run from 12.30 to 2.30pm

    Star Plus announces return of ‘dopahar’ band

    By A Correspondent

     

    Star Plus has announced the return of its afternoon band with four shows in what is called ‘Star Plus Dopahar’.  It is scheduled to start on April 3 and will run from 12.30 to 2.30pm.

     

    Said Narayan Sundararaman- General Manager, Star Plus: ”We at Star Plus are constantly striving to reframe and reinvent Hindi entertainment television. Our goal is to make compelling content available to consumers across all parts of the day. There is a sizeable television viewing audience in the afternoon. Currently the only options available to these viewers are repeat telecasts. Our aim is to present viewers with a spectrum of original content thereby growing the entire category. The insight that has fuelled the proposition is a simple one : afternoons are the only time of the day when the woman of the house has a few moments to herself. Today’s woman values her ‘Me-time’ and Star Plus is committed to engage her with original stories specially created for her.”

     

    The software is being produced by well-known names like Shashi and Sumeet Mittal, SandipSickand and Balaji Telefilms, Ved Raj, DheerajSarna, PurnenduShekhar, NanditaMehra and BhairaviRaichura

     

    Added Gaurav Banerjee, President and Head of Content Studio, Star India on programming lineup: “We believe that it is compelling stories which will draw viewers to the channel in the afternoon. We have seen this with several breakaway hits in the past where we have changed viewership habits by offering cutting edge and differentiated content. Our endeavor is that the four shows with varied storylines and different backgrounds strike a chord with viewers, moving them emotionally so that they connect with the characters thus truly being companions in their special ‘Me Time’.”