By A Correspondent
Setu, a v-commerce platform that offers dietary supplements and nutritional solutions, launched its first digital ad film #TheNowWay. It has been conceptualised and created by Merry Men. The campaign sheds lights on negative health impacts caused by modern lifestyle and how Setu’s nutritional supplements can complement it.
Speaking about the campaign, Nihaal Mariwala, Founder, Setu said: “We are very excited for our first digital ad film. #TheNowWay ad film reinforces the main objective of Setu’s first marketing phase – to build reach and establish recall for the brand.It was very well conceptualised and executed. This film highlights the many aspects and features of Setu’s supplements which are particularly of great interest to the brand’s target audience.â€