MxMIndia

Tag: Setu

  • To strengthen the image of the brand

    Crosshairs bridges across to Setu

    By Our Staff

     

    Crosshairs Communication, the public relations and social media agency, has bagged the PR mandate for Setu, online health supplement store.

     

    Said Stuti Jalan, CEO & Founder, Crosshairs Communication: “We are extremely pleased for this opportunity to work with the exceptional brand Setu. At Crosshairs we strive to deliver beyond all expectations and anticipate the challenges that come in hand. Our zeal and enthusiasm to work and build relationships with brands is incomparable. We are eager to work with Setu and are focussed on creating a strong PR plan to strengthen their reach and boost their image.”

     

  • The ad film is driven by consumer insight and touches upon the day-to-day hectic lifestyle and how Setu supplements help individuals to improve the same

    Setu unveils digital ad film #TheNowWay

    By A Correspondent

     

    Setu, a v-commerce platform that offers dietary supplements and nutritional solutions, launched its first digital ad film #TheNowWay. It has been conceptualised and created by Merry Men. The campaign sheds lights on negative health impacts caused by modern lifestyle and how Setu’s nutritional supplements can complement it.

     

    Speaking about the campaign, Nihaal Mariwala, Founder, Setu said: “We are very excited for our first digital ad film. #TheNowWay ad film reinforces the main objective of Setu’s first marketing phase – to build reach and establish recall for the brand.It was very well conceptualised and executed. This film highlights the many aspects and features of Setu’s supplements which are particularly of great interest to the brand’s target audience.”