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Tag: Nihaal Mariwala

  • With this creative mandate, Lowe Lintas will be expected to create a strong strategic roadmap for the brand

    Setu appoints Lowe Lintas as its creative agency

    By A Correspondent

     

    Setu, a natural nutritional supplements brand, has awarded their creative mandate to Lowe Lintas. The win comes on the back of Lowe Lintas’ strong experience in successfully building startup brands, a few of which have become ‘Unicorns’, with valuations exceeding USD 1 Bn.

     

    Nihaal Mariwala

    Speaking about the appointment, Nihaal Mariwala, Founder, Setu, said: “We at Setu are very excited to work with Lowe Lintas on the next phase of our evolution as a brand. Their extensive and storied history in the consumer goods space will serve as well as we continue to craft the natural supplementation brand of choice for the Indian consumer. We look forward to reinforcing the importance of preventive nutrition and good health to our Indian audiences through unique, clutter breaking and compelling campaigns.”

     

    Raj Gupta

    Commenting on the win, Raj Gupta, CEO, Lowe Lintas, added: “Health supplements are fast gaining relevance in our lives and hence growing at a robust pace. It’s a nuanced category and building a brand like Setu in such a category is extremely exciting. As digital plays a critical role in this category, a lot of work on this brand would be led by digital, which makes it even more exciting.” The Mumbai office of Lowe Lintas will handle the business.

     

     

  • The ad film is driven by consumer insight and touches upon the day-to-day hectic lifestyle and how Setu supplements help individuals to improve the same

    Setu unveils digital ad film #TheNowWay

    By A Correspondent

     

    Setu, a v-commerce platform that offers dietary supplements and nutritional solutions, launched its first digital ad film #TheNowWay. It has been conceptualised and created by Merry Men. The campaign sheds lights on negative health impacts caused by modern lifestyle and how Setu’s nutritional supplements can complement it.

     

    Speaking about the campaign, Nihaal Mariwala, Founder, Setu said: “We are very excited for our first digital ad film. #TheNowWay ad film reinforces the main objective of Setu’s first marketing phase – to build reach and establish recall for the brand.It was very well conceptualised and executed. This film highlights the many aspects and features of Setu’s supplements which are particularly of great interest to the brand’s target audience.”