Premium Hindi movie channel Star Gold Select HD to also launch today

By A Correspondent

It’s not just Sony BBC Earth that’s launching today. Star India has announced  its fourth Hindi movies channel – Star Gold Select HD. An HD-only channel, Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on television to a discerning audience, notes a communique. The channel will go live today, March 6, albeit with a much lesser blitz than Earth.

Said Hemal Jhaveri, General Manager, Hindi movies cluster at Star India: “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”.

“Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content. , with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience” added Jhaveri.

An integrated marketing campaign on television, leveraging the STAR network strength, on digital, and radio will mark the launch.