By Our Staff
News9 Plus, the news OTT offering from the TV9 Network, has launched News9 Plus Lounge with lifestyle content, including travel, fashion, food, adventure, etc.
Elaborating on the vision behind the inception of the new content extension, Barun Das, MD & CEO of TV9 Network said, “Lounge is of strategic importance for brands to partner with News9 Plus. I feel that advertising in the traditional form will seize to exist as you always have the luxury of exploring millions of options at the tip of your finger. In a world of ‘skip-ad,’ advertising will pivot to storytelling via content. Hence advertisers and brand owners will have to ensure their brand communication is sticky as well for the audience in the digital ecosystem. Hence advertising in the digital world will also have to be ‘content’ which is where News9 Plus Lounge fits in.”