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Tag: News9 Plus

  • Digital English news brand for the 'Genflix'

    TV9 Network launches News9 Mediaverse

    By Our Staff

     

    TV9 Network has launches News9 Mediaverse, its fully integrated digital-first English news brand.

     

    It brings together News9 Plus along with News9 Live. The integrated service, with all three streams feeding one another, wilil define the  ‘Mediaverse’.

     

    Barun Das
    Barun Das

    Said Barun Das, MD and CEO, TV9 Network: “The world has undergone a complete metamorphosis. With the advent of the internet, digitization, mobile penetration, and now AI, it is a completely different world compared to the one we were born in. The world of entertainment media has changed. How could news remain the same? Which is where News9 Mediaverse comes in.”

     

  • Content will include travel, fashion, food, adventure, etc

    News9 Plus Lounge launched for lifestyle programming

    By Our Staff

     

    News9 Plus, the news OTT offering from the  TV9 Network, has launched News9 Plus Lounge with lifestyle content, including travel, fashion, food, adventure, etc.

     

    Elaborating on the vision behind the inception of the new content extension, Barun Das, MD & CEO of TV9 Network said, “Lounge is of strategic importance for brands to partner with News9 Plus. I feel that advertising in the traditional form will seize to exist as you always have the luxury of exploring millions of options at the tip of your finger. In a world of ‘skip-ad,’ advertising will pivot to storytelling via content. Hence advertisers and brand owners will have to ensure their brand communication is sticky as well for the audience in the digital ecosystem. Hence advertising in the digital world will also have to be ‘content’ which is where News9 Plus Lounge fits in.”

     

  • A 3-day football event set to take place in Pune

    TV9 Network to hold News9 Plus Corporate Cup

    By Our Staff

     

    TV9 Network has launched the News9 Plus Corporate Cup – a three-day football championship set to take place in Pune from May 5 to 7 with 32 teams participating.

     

    With the Maharashtra government partnering the News9 Plus Corporate Cup, the proposition has garnered a response from the corporate world, including HDFC Mutual Fund, U Gro Capital, BTS, Infosys, Group M, Madison, Wipro, and several others.

     

    Notes a communique: “The clash of titans will undoubtedly provide a thrilling and electrifying experience, making it an unforgettable event for everyone involved. This tournament is not only about winning, but it also celebrates the essence of teamwork and camaraderie that makes corporate India an unbeatable force. TV9 Network has truly kicked it up a notch by bringing the excitement of football to the business world.”

     

  • The show is about emancipated influencer conversations

    News9 Plus launches Duologue with Barun Das

    By Our Staff

     

    Barun Das, the MD & CEO of TV9 Network, now dons a new hat in tye just-launched OTT series – Duologue with Barun Das. The show which is streaming now on the News9 Plus app available across iOS App Store and Google Play Store as well as on the web is an exchange of ideas not provoked by headline management but to evolve emancipated influencer conversations.

     

    The show made its debut with ‘Liger’ star Vijay Devrakonda. The next guest is UK’s former Prime Minister David Cameron.

     

    Speaking on the philosophy of Duologue, Das said: “Duologue is a cerebral conversation with a legend or a legend in the making. That’s the profile the show will feature. As the title suggests, it is a two-way interaction where we pose questions to each other, as we exchange ideas in a free-flowing manner.”

     

    Added Sandeep Unnithan, Editor of News9 Plus: “Barun Das is neither a conventional business leader, nor a professional anchor. As a CEO, he has always outperformed the industry. Little known in public domain is his unique and uncanny ability to slice through conflicting narratives with great ease while stitching loose threads to build meaningful conversations with intelligent minds.”

     

  • Unnithan, currently Managing Editor, India Today, is scheduled to join on March 1. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

    Sandeep Unnithan to head TV9’s News9 Plus

    By Our Staff

     

    Sandeep Unnithan
    Sandeep Unnithan. Picture source: India Today

    There is much action in English news journalism all over again. According to sources, Sandeep Unnithan, currently, Managing Editor, India Today, is all set to join the soon-to-be-launched News9 Plus, the subscription-driven English video newsmag from the TV9 stable. Unnithan is scheduled to join on March 1. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

    Unnithan, a specialist in defence and strategic affairs, is author of Black Tornado: The 3 sieges of Mumbai 26/11 and co-author of #OperationX: The Untold Story of India’s Covert Naval War in East Pakistan.

    According to our sources, other than Unnithan, Sandhya Ravishankar will also be part of the team as Chief of Bureau (South) as also Aditya Raj Kaul, who is also known for his coverage of security, diplomacy and conflict.

    Unnithan will report to BV Rao, Group Editor, TV9 Network. The attempt of the new offering, is to reach out to the ‘GenFlix’ English news viewer, a coinage for the Netflix-like streaming service watchers who are interested in serious news content.

    It obviously helps that Unnithan has worked with Rao not many moons ago at the Indian Express in Mumbai.

  • An OTT news service platform for the 'GenFlix'

    TV9 Network to launch News9 Plus

    By Our Staff

     

    TV9 has announced the launch of News9 Plus, a subscription-driven English video news magazine in an OTT format. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

     

    Said Barun Das, CEO, TV9 Network: “Historically, the Indian news genre has undermined itself with a huge self-created handicap. It has never leveraged India’s core strength – its large consumer base. Newspapers have always subsidised the reader and TV news channels are mostly free to air. Hence, we have lived with tremendous pressure on ad revenue. On the other hand, consumers have just about started paying for digital news. However, this propensity to pay for digital news will depend on how effectively digital news platforms can serve the consumer ‘what they want, when they want.”

     

    Added BV Rao, Group Editor, TV9 Network: “News9 Plus is all about the Network meeting the future even as it is unfolding. “At TV9 Network, it is clear to us where the discerning English news viewer is going and why. The ‘GenFlix’ English news viewers are not running away from news. They are running away from the cacophony that television news has come to represent. Exposed as they are to the best of the best global content on OTT, these discerning news viewers do not relate to the ‘you bite me, I bite you’ journalism that has struck deep roots on television. ‘GenFlix’ has no appetite for such content.   So, the future news business battles will have to be fought in the OTT environment.  For us, that future is now. And we call it News9 Plus.”