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Tag: TV9 Network

  • Called ‘Indian Tigers & Tigresses’, it’s billed as the largest ever football talent hunt for Under-14 girls and boys

    News9 launches U-14 football talent hunt

    TV9 Network’s English news brand News9 has announced the launch of ‘Indian Tigers & Tigresses’, billed as the largest-ever football talent hunt aimed at girls and boys below 14 years of age.

    The occasion witnessed the participation of stalwarts of German football including Kay Dammholz, Head of International Media at the German Football Association (DFB), Peter Leible from Bundesliga, Gerhard Riedl, CEO of Riespo in Austria, Julia Farr of Borussia Dortmund in Asia, Anselm Küchle from the International Football Institute in Germany, Philip Klöckl, CEO of Strykerlabs in Austria, and Valentina Putz, also from Strykerlabs.

    Commenting on the initiative, Barun Das, MD and CEO of TV9 Network said: “The News9 ‘Indian Tigers & Tigresses’ initiative is a matter of great pride for us, as it takes football in a whole new direction in India. We envision a future where Indian footballers are given opportunities to be in the global spotlight akin to any of the major footballing nations in the West. This is also one of the pillars that need to be leveraged in India’s ascendancy in the global head table. That starts by giving these players a level playing field, by making football a serious career option for these talented youngsters, and training them to be world-class players from a young age. This is not just about finding out what you are good at – it is about opening doors and lighting up thousands of dreams”.

    The talent hunt will run April through July and will be amplified across TV9 Network platforms reaching an approximate audience of over 220 crore viewers nationwide. Moreover, TV9 Digital, which has over 100 million unique users, will promote the initiative across all its multi-lingual platforms including its YouTube channels.

    “As we embark on this ground-breaking initiative, we stand at the crossroads of innovation and opportunity. Together, with our esteemed partners and the vibrant talent pool of India, we are poised to redefine the future of soccer,” said Peter Leible, Senior Advisor, Bundesliga.

    Registration for the talent hunt will begin shortly, with European football scouts set to evaluate the entries. Selected candidates will undergo scouting at various venues across India by the end of June.

  • Wavemaker & Mondelez shine @ Emvie 2024

    Wavemaker & Mondelez shine @ Emvie 2024

    The 24th edition of the Emvies, held last Friday (March22) saw Wavemaker India with 665 points recognised as ‘The Best Media Agency of the Year’ and Mondelēz India Foods Pvt. Ltd. with 440 points declared as ‘The Best Media Client of the Year’.

    Grand-EMVIE
    Grand EMVIE

    EMVIE - Client of the year
    EMVIE – Client of the year

    Grand EMVIE Thirty-five agencies participated to submit 1892 entries, of which 471 entries were shortlisted. Other than one Grand Emvie, 44 Gold and 68 Silver trophies were presented in addition to 88 Bronze prizes.

    Wavemaker India also bagged the Grand Emvie for Mondelēz India’s Cadbury Celebrations. Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third. It was indeed a GroupM show at the top of the agency roster.

    The Emvie for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young Emvie of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove – Crafting Cannes-worthy Brilliance!

    Said Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club: “The calibre of work showcased at the Emvie this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”

    Added Punitha Arumugam, Chairperson, Emvies Committee: “The work submitted for Emvies continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry’s brilliance to new heights. A huge congratulations to this year’s winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”

    The prestigious awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).

    EMVIE 2024 AGENCY OF THE YEAR

    EMVIE 2024 CLIENT OF THE YEAR

    EMVIE 2024 RESULTS

  • Urge people to take the first step for their oral health

    TV9 Network, Sensodyne launch oral health initiative

    World Oral Health Day falls on March 20 (that’s tomorrow) and TV9 Network and Sensodyne have joined hands to spread awareness to the people on following their “funda-dental” duties and being sensitive to oral health.

    Said Raktim Das, Chief Growth Officer (Broadcasting & Digital), TV9 Network: “In the post-Covid scenario, people are prioritising health and fitness. However, oral health holds key importance when it comes to well-being as it contributes to one’s overall health and quality of life. With this idea in mind, TV9 Network has partnered with Sensodyne to spread awareness and enable people to #TakeTheFirstStep towards oral hygiene.”

    Talking about the initiative, Amit Tripathi, Chief Revenue Officer, TV9 Network added: “Optimal oral health is crucial to the wellness of people of all ages. With its wide reach in seven languages, TV9 Network is well poised to help Sensodyne reach out to our viewers to disseminate the impactful message of being sensitive to oral health. With media amplification across digital and broadcast, we are spreading awareness in multiple languages.”

    Added Navneet Saluja, Area General Manager, Indian Sub-continent, Haleon, manufacturers of Sensodyne: “It’s an absolute privilege to continue our partnership with TV 9’s Oral Health Summit for the second consecutive year. As an organisation committed to improving everyday health with humanity, we proudly support this significant initiative and thank all the stakeholders from various sectors including government, public health experts, and representatives from key dental forums, for joining us. I’m confident that through our collaborative efforts and collective expertise, we will be able to set the right tone for oral health in India and elevate our country’s overall health. After all, oral health, often overlooked, is intricately linked to general well-being. Additionally, with Sensodyne’s latest education campaign #BeSensitiveToOralHealth, launched this World Oral Health Day, we’re further taking forward our agenda of bolstering oral health literacy and tackling preventable oral health issues through free dental consultations across the country.”

  • Karnataka surpasses Maharashtra in average monthly household income

    Money9 Mega tables Annual Personal Finance Pulse Survey

    By Our Staff

     

    Money9 Mega Annual Personal Finance Pulse survey shed light on the financial landscape of India. More than 22% of Indians have been forced to deplete their lifetime savings due to unexpected medical emergencies. Despite signs of economic recovery, a daunting 56% of Indian households live in constant fear of job loss.

     

    However, amidst these challenges, India continues to dream. The survey indicates that 3% of families plan to purchase a two-wheeler or car in the next six months, while over 10% have their sights set on acquiring a smartphone within the same period.

     

    This survey was conducted in collaboration with Research Triangle Institute (RTI) International. RTI International has a proven track record of conducting research studies for various clients, including esteemed organizations such as the World Bank, International Finance Corporation, and the World Health Organization.

     

    This data comes from Money9’s annual Personal Finance Pulse survey, the most extensive and comprehensive examination of Indian households’ income, expenditures, standard of living, savings, investments, and future aspirations. Money9, India’s first multi-media and multi-language Personal Finance platform, is also the fastest-growing super app, and it is part of the TV9 Network, India’s premier news network.

     

    The 2023 edition of the survey has covered more than 35,000 households across 20 states, spanning 1,170 locations and 115 districts in India. It represents a diverse cross-section of age groups, income levels, and geographical locations, encompassing both urban and rural populations. Special attention has been given to urban and suburban households.

     

    Said Barun Das, MD and CEO, TV9 Network:  “Amidst the financial challenges revealed by the Money9 Mega Annual Personal Finance Pulse survey, the resilient spirit of India shines through. The data puts a spotlight on both the struggles and dreams of our people. As the MD and CEO of TV9 Network, India’s No.1 News Network, I see a nation unyielding in its aspirations, adapting to change, and crafting unmeasurable layers that define the complexity and richness of India’s financial landscape.”

     

  • Initiates 'WOW – We Onboard Women' policy

    TV9 Network unveils policy for inclusivity & diversity

    By Our Staff

     

    TV9 Network has announces the ‘WOW’ (We Onboard Women) policy designed to recognise the “strength and potential that women bring to our organization and the world”.

     

    Said Barun Das, MD and CEO of TV9 Network “I think as a country, if we are not harnessing the potential of 50 percent of our workforce, which is the female workforce, we are handicapping ourselves. This is where ‘WOW – We Onboard Women’ comes into play. It is a brilliant initiative by our HR team. We have always felt the need for greater participation of women in our organization. With this initiative, it’s our first step towards a long but extremely essential journey.”

     

    Added Devleena S Majumder, President & Head of Human Resources at TV9 Network: “The ‘WOW’ policy is the first step; we aspire to embrace diversity comprehensively, encompassing factors such as age, race, culture, abilities, and experiences. By nurturing and supporting diverse perspectives, we aim to unlock the full potential of our organization.”

     

  • A 5-day cultural extravaganza

    TV9 Network presents Lifestyle Expo

    By Our Staff

     

    TV9 Network is announced the unveiling of the ‘TV9 Festival of India’, a five-day lifestyle expo to be held in Delhi.

     

    Said a spokesperson: “The ‘TV9 Festival of India’ is a jubilation of India’s multifaceted culture, where the nation’s finest art, music, food, fashion, will be showcased. This year, the festival unites people from diverse backgrounds to commemorate and admire India’s illustrious heritage and global connections.”

     

  • To expand its reach on Connected TVs

    TV9 Network now on Samsung TV Plus

    By Our Staff

     

    TV9 Network has collaborated with Samsung TV Plus India to extend its reach Connected TV (CTV).

     

    As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service. Samsung Smart TV users will now have access to TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and News9 Live.

     

    Commenting on this development, Raktim Das, Chief Growth Officer at TV9 Network, said: “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”

     

    Added Kunal Mehta, Head of Partnerships at Samsung TV Plus India: “Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free.”

     

  • Digital English news brand for the 'Genflix'

    TV9 Network launches News9 Mediaverse

    By Our Staff

     

    TV9 Network has launches News9 Mediaverse, its fully integrated digital-first English news brand.

     

    It brings together News9 Plus along with News9 Live. The integrated service, with all three streams feeding one another, wilil define the  ‘Mediaverse’.

     

    Barun Das
    Barun Das

    Said Barun Das, MD and CEO, TV9 Network: “The world has undergone a complete metamorphosis. With the advent of the internet, digitization, mobile penetration, and now AI, it is a completely different world compared to the one we were born in. The world of entertainment media has changed. How could news remain the same? Which is where News9 Mediaverse comes in.”

     

  • Content will include travel, fashion, food, adventure, etc

    News9 Plus Lounge launched for lifestyle programming

    By Our Staff

     

    News9 Plus, the news OTT offering from the  TV9 Network, has launched News9 Plus Lounge with lifestyle content, including travel, fashion, food, adventure, etc.

     

    Elaborating on the vision behind the inception of the new content extension, Barun Das, MD & CEO of TV9 Network said, “Lounge is of strategic importance for brands to partner with News9 Plus. I feel that advertising in the traditional form will seize to exist as you always have the luxury of exploring millions of options at the tip of your finger. In a world of ‘skip-ad,’ advertising will pivot to storytelling via content. Hence advertisers and brand owners will have to ensure their brand communication is sticky as well for the audience in the digital ecosystem. Hence advertising in the digital world will also have to be ‘content’ which is where News9 Plus Lounge fits in.”

     

  • A 3-day football event set to take place in Pune

    TV9 Network to hold News9 Plus Corporate Cup

    By Our Staff

     

    TV9 Network has launched the News9 Plus Corporate Cup – a three-day football championship set to take place in Pune from May 5 to 7 with 32 teams participating.

     

    With the Maharashtra government partnering the News9 Plus Corporate Cup, the proposition has garnered a response from the corporate world, including HDFC Mutual Fund, U Gro Capital, BTS, Infosys, Group M, Madison, Wipro, and several others.

     

    Notes a communique: “The clash of titans will undoubtedly provide a thrilling and electrifying experience, making it an unforgettable event for everyone involved. This tournament is not only about winning, but it also celebrates the essence of teamwork and camaraderie that makes corporate India an unbeatable force. TV9 Network has truly kicked it up a notch by bringing the excitement of football to the business world.”

     

  • Will assemble top policy makers, BFSI leaders and regulators

    TV9 Network to host Financial Freedom Summit today (Mar 15)

    By Our Staff

     

    Money9, India’s first and only multimedia multilingual personal finance platform, promoted by TV9 Network, will host a day long Financial Freedom Summit (FFS) in Mumbai today.

     

    The Financial Freedom Summit (FFS) comes in the backdrop of India’s first independent country wide personal finance survey conducted by Money9 late last year.

     

    While India has made significant strides in its financial inclusion agenda during the last decade, the Money9 Personal Finance Survey found out that we were yet far away from achieving our true goal of financial freedom for 1.4 billion citizens of the country. The Survey also highlighted several other gap areas in the inclusion ecosystem.

     

    To bridge the gap, TV9 Financial Freedom Summit (FFS) has gathered top policy makers, BFSI leaders and regulators to deliberate through the day for a robust action plan.

     

    Anupriya Patel, Union Minister of State for Commerce and Industry, will deliver the inaugural address. Maharashtra deputy Chief Minister, Devendra Fadnavis, will deliver the valedictory address.

     

    Speaking about the Summit, Barun Das, MD & CEO, TV9 Network, said: “India has truly fast tracked the financial freedom agenda during the last decade. But given the gigantic inequity that we started with, we have yet a long road to traverse. TV9 Financial Freedom Summit is a modest effort to help identify bottlenecks and recommend a mitigation plan.”

     

    The day-long Summit will feature power sessions and theme keynotes to drive the financial inclusion agenda.

     

  • Sponsors are Google, TV9 Network, MiQ India Commercial and The Times of India

    Emvie Awards lined up for tomorrow (Mar 10)

    By Our Staff

     

    The Advertising Club is getting set for the 2022  edition of the Emvies with over 1469 entries received, which is the highest ever in the history of the event. The Emvies are scheduled to be held in Mumbai on March 10.

     

    Said Partha Sinha, President Times of India group and President of The Advertising Club: “I have always called Emvie ‘the Oscar of media award’ and over the years it has been doing justice to that reputation. The quality of work, the presentations, and the energy around the whole event are improving every year. It is a world-class platform today and is owned equally by the media, marketing, and advertising fraternities. It is a burning example of our overall theme of excellence.”

     

    Added Aditya Swamy, Chairperson, Emvie Committee: “This year we have a record number of entries and that is a reflection of the high quality of work our industry produces and it’s our privilege at the Ad Club to celebrate the best of the best at our favourite awards show – The Emvies.”