Madison Media wins PepperTap Media AOR

By A Correspondent

Madison Media Plus, a part of Madison Media Group, has announced the win of the PepperTap account. The estimated size of the account which will be handled out of the agency’s Delhi office is Rs 75-100 crore.

PepperTap, an on-demand grocery delivery service, was founded by Navneet Singh and Milind Sharma. It is based in Gurgaon and started operations in November 2014. It recently raised $40 million in its Series B funding from Snapdeal, Innoven Capital, Sequoia India, SAIF and other new investors taking its total funding to $51 million.

Says Tahseen Quadri, VP Marketing, PepperTap, on picking Madison Media, “With Madison’s credentials and impressive track record, I’m confident that they are the perfect team to help PepperTap create a successful Brand. I have full faith that Madison’s capabilities align perfectly with the brand’s vision and growth strategy.”

Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.”