Madison Media has announced the appointment of Vinit Kumar as Vice President, Madison Media Plus, Based in Delhi. Kumar will report to Abhik Banerjee, COO, Madison Media Plus.
Said Banerjee: “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”
Added Kumar: “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities. My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”
Madison Media has announced the promotion of Abhik Banerjee to Chief Operating Officer, Madison Media Plus. He will lead the agency’s Delhi office.
Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Abhik, who has been acclaimed as a Client leader of the Year in our industry awards a few years ago, personifies the Madison spirit of undying client orientation, innovation, passion and executional brilliance. It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights.”
Added Banerjee: “I am excited and look forward to adding value to the organisation with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring.”
Madison Media has just announced the appointment of Rajul Kulshreshtha as Chief Executive Officer, Madison Media Plus. Kulshreshtha will look after the agency’s Delhi operations and will join from June 3, 2019.
Kulshreshtha is a seasoned media professional with 25+ years of experience across leadership roles in advertising, media and outdoor agencies, consulting, sales and entrepreneurship, across India, Indonesia and Singapore. His past assignments include Managing Director of Motivator India (part of GroupM), Managing Director of Kinetic, (GroupM’s Outdoor agency), General Manager, Team LG (GroupM, India), 11 years at Universal McCann, setting up the media practice for Zenith Optimedia in Indonesia and CNBC Asia as Sales Head based in Singapore. He has had 2 entrepreneurial stints, one of setting up Xposure, a media agency that handled clients like Gionee, Mobikwik, Cardekho, Shopclues, amongst many others; and a consultancy business, The Consilium.
Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “I am delighted to have a dynamic leader like Rajul join our team. Am confident that Rajul will be able to add tremendous value to both our clients and our team in Delhi.”
Added Kulshreshtha on his appointment: “I have always been an entrepreneur at heart and building businesses has been a passion. I will continue to pursue that passion here at Madison. Working with Sam, Vikram and the team is a great privilege and one that I will value and learn from. Having met the team here, I do believe that there is a lot that we can achieve together and add huge incremental value to our clients ”.
Madison Media has announced the appointment of Anita Bose as its Delhi office head. Bose joins the agency from today (January 4) as COO, Madison Media Plus and will be responsible for driving the Delhi office and servicing its existing clients.
Bose is a seasoned media agency professional with a rich and diverse media experience of over 20 years, of which she has spent 13 years at WPP media/GroupM agencies (Business Director at Mindshare, General Manager on Team LG and General Manager, MEC North). She has also worked for StarcomMediaVest as Exec Vice President of Vivaki Exchange and FCB Ulka and McCann Erickson. She regularly teaches at management institutes and is a Guest Faculty at Indian Institute of Mass Communication.
Said Vikram Sakhuja, Group CEO, Madison Media & OOH on the appointment, “I am delighted that Anita Bose will be leading Madison’s Delhi office. I have known her to be a very able administrator with a consistent track record of delivering Client delight. Today, business cycles have shortened, Brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.â€
Added Bose: “It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client and industry needs – known to provide services that set industry standards.â€
Madison Media Plus, a part of Madison Media Group, has announced the win of the PepperTap account. The estimated size of the account which will be handled out of the agency’s Delhi office is Rs 75-100 crore.
PepperTap, an on-demand grocery delivery service, was founded by Navneet Singh and Milind Sharma. It is based in Gurgaon and started operations in November 2014. It recently raised $40 million in its Series B funding from Snapdeal, Innoven Capital, Sequoia India, SAIF and other new investors taking its total funding to $51 million.
Says Tahseen Quadri, VP Marketing, PepperTap, on picking Madison Media, “With Madison’s credentials and impressive track record, I’m confident that they are the perfect team to help PepperTap create a successful Brand. I have full faith that Madison’s capabilities align perfectly with the brand’s vision and growth strategy.â€
Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.â€
Madison Media Plus, a part of Madison Media Group has just announced the win of OYO Rooms. The account was won in a multi-agency pitch. The account will be handled out of the agency’s Delhi office.
OYO Rooms is India’s largest branded network of hotels founded by young entrepreneur, 21-year-old Ritesh Agarwal. OYO Rooms currently operates in more than 100 Indian cities including Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Goa, Chennai, Kolkata and others. OYO is present in major metros, regional hubs, leisure destinations and pilgrimage towns. According to a research carried out by CB Insights for The New York Times, OYO Rooms is among the companies that may be the next start-up unicorns.The company is backed by investors like the Softbank Group, Lightspeed India, Sequoia Capital and Greenoaks Capital.
Says Abhinav Sinha, Chief Operating Officer, OYO Rooms, on selecting Madison Media, “Madison is the biggest name in marketing communications and we are very proud to be associated with them. I am sure that under the able leadership of Mr. Sam Balsara, the Madison team will take OYO to new heights and we will soon be a household name. At OYO, we believe that everybody deserves an amazing experience when staying out of home, and, it is great that Madison will be taking OYO’s message to the people.â€
Sam Balsara
Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that we have won this young but extremely promising business and are looking forward to help OYO Rooms become a household name in the country. It is really exciting to see such a young entrepreneur making a mark so early in life.â€
Said Srinivas Murthy, Senior Vice President – Marketing, Snapdeal.com on selecting Madison Media, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights.â€
Sam Balsara
Added Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of VikramSakhuja in a few months as Group CEO of Madison Media and OOH.â€
Madison Media Plus has announced the media win of instant messaging and calling app Viber in India. The account was won in a multi agency pitch. The account will be handled out of the agency’s Delhi office.
Viber is a pioneering mobile messaging, voice and video service that lets everyone in the world connect. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Currently Viber has more than 35 million users in India.
Commenting on this development, Anubhav Nayyar, Country Head Viber Media India, said, “We partnered with Madison as we were impressed with their overall approach and business strategy for Viber. In addition, they demonstrated a very sound understanding of the internet and social networking space.â€
Basabdatta Chowdhuri, CEO, Madison Media Plus said, “We are delighted with this new win and are confident that we can add strategic value in making the Viber brand, a household name across the country.â€
