By A Correspondent
Popular news app – Inshorts, has partnered with more than 30 content publishers and 5 leading e-commerce players to position itself as India’s fastest growing content distribution platform. The list of partners include Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho, Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web, Trak.in, Bloomberg, Inc42, The News Minute, TechCrunch, Engadget, Social Cops, 91mobiles, The Better India, ScoopWhoop, Finimize, Milaap, SME Times, VakilSearch, Factly, India Infoline, North-east today, Autoblog, CillyPoint and Product Hunt.
Inshorts CEO and Co-founder Azhar Iqubal said, “Inshorts was built on the premise of keeping its users informed by providing them with a simple, easy and built-for-mobile user interface. As we scale in terms of content and user base, we are opening up the Inshorts platform for Content Publishers across the board to help them take advantage of our growth.â€
On the company’s decision to onboard e-commerce players to share branded content, Iqubal adds - “Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging.â€
“In the next 6 months, we hope to scale our user base beyond 10 million users and launch a slew of personalisation features wherein we are able to serve the most relevant content to users based on their content consumption behaviour, age, gender and location. We have already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI technology based recommendation engine.
With over 3 million downloads and a rating of 4.6 on Android playstore, Inshorts serves about a billion page views every month. The app also generates about a million clicks for detailed stories which help to generate traffic to the mobile websites of its partners.