MxMIndia

Tag: Inshorts

  • Co-Founder Azhar Iqubal becomes Chairman; Deepit Purkayastha new CEO

    Inshorts rejigs leadership

    Inshorts has announced a transition in its executive leadership. Azhar Iqubal, who co-founded the company and has served as CEO since its inception, will be transitioning to the role of Chairman. Co-founder Deepit Purkayastha, will assume the position of the CEO of the company.

    Said Iqubal: “After leading the company for 11 years as CEO, I have decided to step into the role of Chairman of the company. My co-founder, Deepit, who has been an instrumental part of our journey from the beginning, will take charge as the CEO of the company and I am excited to see him lead our company to even greater heights. I remain committed to our vision and mission of building a large and profitable internet company in India.”

    Added Deepit Purkayastha, Co-founder & CEO, Inshorts: “Azhar has led from the front through ups and downs. I thank Azhar on behalf of the company and I feel honoured to take on the role of CEO to lead the company through the next phase of growth.”

  • Welcome to an all-new week of Q&As as part of Das ka Dum with Dr Bhaskar Das. Enjoy! (And do come back tomorrow, for the most provocative question asked thus far!)

    Das ka Dum with Dr Bhaskar Das: If you could re-start your career, which media would you join? And BCCL again or an InShorts or Dailyhunt?

    Welcome to an all-new week of Q&As as part of Das ka Dum with Dr Bhaskar Das. (And do come back tomorrow, for the most provocative question asked thus far!)

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

     

     

    If you were given the option to start your career all over again – and in 2019 – which media would you join – print, television, radio, digital, outdoor or whatever else? And would you still like to join BCCL or would it be some other conglomerate? Or a company like InShorts or Dailyhunt?

     

    If wishes were horses… but I am not a dissatisfied soul to opt for an imaginary throwback. But then I can’t upset you… So: I would love to join Elon Musk and would love to be part of a voyage to a visionary future. Now don’t liberate me by saying: “Ja Bhaskar, Ji le teri Zindagi”

  • It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… hut there’s no denying that each question-and-answer is profound and funny. Presenting Day 6 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question and another answer

    Das ka Dum with Dr Bhaskar Das: Why is it that none of the big Indian news media conglomerates have produced a product like InShorts or Dailyhunt?

    Bhaskar Das

    It’s going viral. Each Q&A we hear is firing up the Whatsapp and Gmail circuits. People have been laughing, screaming out incorrigible as they read a response… hut there’s no denying that each question-and-answer is profound and funny. Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

    To those who don’t know who Dr Bhaskar Das is: well, he’s the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and also a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. Read on and see how every googly bowled at him is hit back in style. And often far out of the park.

    Das ka Dum features on MxM – Monday through Friday, except on our ‘no edition days’. Presenting Week Two, Day 4:

     

    Q. Why is it that none of the big Indian news media conglomerates have been able to produce a product like InShorts or Dailyhunt?

     

    A. Going by the behavioural trend of India Inc, with the onset of VUCA as the new normal, a meta-realisation has dawned on me viz non-attachment to a successful business model and inability to inculcate a class of losers within a successful business… these are not easy traits to practise live. This axiom is industry- and organisation-neutral. I am sure there are exceptions but they are few and far between. That’s why disruptors are born and even when disruptors mature in their business, they get disrupted. In business and life there are very few holy cows.

  • This campaign is getting promoted on the app with the launch of ‘Fact Cards’

    Inshorts aims to build Khadi awareness via latest ad campaign

    By A Correspondent

     

    Inshorts has launched a new ad property, ‘Fact Cards’ along with the Khadi campaign to help advertisers engage with their audience in what it calls an “innovating and non-intrusive ad format”.

     

    The Khadi campaign, in association with Raymonds is an initiative by the brand to build awareness and promote Khadi amongst consumers. Talking about the campaign, Azhar Iqubal, CEO & Co-founder – Inshorts, said:“Attention-grabbing marketing that inspires emotion and prompts consumers to share can become valuable experiences for the consumer. Hence it is imperative that brands be more consumer-centric and create content that serves the consumer first, and then the brand. We at Inshorts serve both the advertiser and consumers by providing innovative ad formats that keep intact a person’s attention span. We hope that with this Khadi campaign and the new ad format we are able to communicate our advertiser’s message in a less cliched form so as to generate more interest.”

     

    Added Tarun Arora, Chief Marketing Officer at Inshorts: “We operate in a world where gauging a consumer’s attention span is extremely difficult. We as marketers are constantly finding out new ways of approaching the audience. The Khadi campaign aimed at engaging with the advertiser’s audience in a more creative way. We hope that with these unique visuals we have successfully helped the brand to reach out to its effective target group.”

     

    Said Uma Talreja, Chief Digital Officer, Raymond Ltd: “The story re-spun is a strategic effort towards promoting Khadi as the new age fabric for the next-gen digital audience. Khadi has been the price of India and through this initiative, Raymond has committed to reviving the traditional Indian art by collaborating with artisans and craftsmen. Making Khadi driven fashion which have relevance for our target audience today is at the core of our strategy to reposition and revive Khadi. Inshorts is a relevant app platform that helps us communicate this to consumers that are interested in news and the latest development in our country. Today’s consumer has skin in the game in the future of our country and Inshorts allows for brands to integrate this common interest and value system and hence an apt platform for communicating the new face of Khadi created by Raymond”.

     

     

  • Aims to become distribution platform for publishers and brands

    Inshorts partners with multiple content publishers

    By A Correspondent

     

    Popular news app – Inshorts, has partnered with more than 30 content publishers and 5 leading e-commerce players to position itself as India’s fastest growing content distribution platform. The list of partners include Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho, Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web, Trak.in, Bloomberg, Inc42, The News Minute, TechCrunch, Engadget, Social Cops, 91mobiles, The Better India, ScoopWhoop, Finimize, Milaap, SME Times, VakilSearch, Factly, India Infoline, North-east today, Autoblog, CillyPoint and Product Hunt.

     

    Inshorts CEO and Co-founder Azhar Iqubal said, “Inshorts was built on the premise of keeping its users informed by providing them with a simple, easy and built-for-mobile user interface. As we scale in terms of content and user base, we are opening up the Inshorts platform for Content Publishers across the board to help them take advantage of our growth.”

     

    On the company’s decision to onboard e-commerce players to share branded content, Iqubal adds - “Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging.”

     

    “In the next 6 months, we hope to scale our user base beyond 10 million users and launch a slew of personalisation features wherein we are able to serve the most relevant content to users based on their content consumption behaviour, age, gender and location. We have already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI technology based recommendation engine.

     

    With over 3 million downloads and a rating of 4.6 on Android playstore, Inshorts serves about a billion page views every month. The app also generates about a million clicks for detailed stories which help to generate traffic to the mobile websites of its partners.