Tanishq encourages women to try something new

By A Correspondent

Tanishq has always been at the forefront of crafting flawless jewellery for the modern woman. In its latest commercial for the launch of Niloufer collection, the brand is celebrating the woman of today and how she looks forward to exploring different paths; be it her career or everyday life.

The story focuses on the woman of today. A woman who is unafraid to speak her mind and knows what she wants while being successful in achieving it. A woman who knows how to convert her dreams into reality. The film showcases the brand’s latest diamond jewellery collection Niloufer as the perfect choice for the modern woman who pursues her passions whole-heartedly. The commercial shows how the contemporary design of the Niloufer collection is the perfect adornment that compliments her success.

The film revolves around a young woman entrepreneur who has been recognized for her accomplishments. The narrative is light-hearted, yet evokes a sense of pride in the mind of the viewer and subtly brings alive the woman’s ability to persevere despite being faced with obstacles.

The film ends with the line “for those who are willing to try something new”, which captures the essence of the occasion.

Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said, “The Indian woman is evolving. She is not afraid to venture and explore uncharted paths. She is no longer behind the scenes. She is out there, wants to be heard and she wants every piece of jewellery she adorns to reflect her fiery personality. Keeping this new-age woman in mind, we at Tanishq have launched Niloufer. This collection film echoes the sentiment of the modern woman; a go-getter who is unafraid while also wanting to be fashionable. This contemporary collection is sure to compliment her in every path that she explores, giving her the confidence to be the progressive woman of today”

Rajesh Ramaswamy, Executive Director, Lowe Lintas added, “This collection has some very interesting new designs. It’s for someone who is keenly seeking out something new and different. And is willing to experiment. Usually these kind of people are portrayed as someone very bold and slightly cold. Which is not entirely true. We’ve shown the story of a young entrepreneur. While it’s about her achievement, we presented the human side of her story. A successful woman who remembers her ‘sorry’s and doesn’t forget her ‘thank you’s.”