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Tag: Pitchfork Partners

  • To develop and execute a comprehensive communication strategy

    Pitchfork Partners secures mandate for ThinkLaw

    Pitchfork Partners Strategic Consulting LLP, the Mumbai-based communications agency, has secured the communication mandate for law firm ThinkLaw.

    Speaking about the partnership, Tushar Ajinkya, Founder and Managing Partner, ThinkLaw, said: “As we expand our reach and further solidify our position in the legal industry, Pitchfork’s insights and innovative approach will be invaluable in crafting a communication strategy that helps us engage better with all our key relationship sets. Their deep understanding of the communications landscape and their ability to translate complex concepts into compelling narratives will be instrumental in showcasing ThinkLaw’s unique value proposition. Together, we aim to position ThinkLaw as the go-to firm for businesses seeking holistic, research-driven legal solutions that address the ‘big picture’ challenges.”

    Added Jaideep Shergill, Co-Founder of Pitchfork Partners Strategic Consulting: “We’re quite thrilled to be partnering with ThinkLaw. Their dedication to client empowerment resonates with our approach to communications. This collaboration offers a great opportunity to combine our expertise and develop an impactful communication strategy that will propel ThinkLaw’s success and effectively position the firm as thought leaders in the legal fraternity.”

  • To enhance its brand recognition and engagement

    Pitchfork Partners appointed by Civic Studios

    Civic Studios, a global media company, has appointed Pitchfork Partners Strategic Consulting – as its communications partner. With this appointment, Pitchfork Partners will spearhead corporate communications for Civic Studios to build and elevate awareness for the company.

    Expressing her enthusiasm for the association, Roohi Bhatia, Director of Strategy & Operations, at Civic Studios, said: “We are thrilled to have Pitchfork Partners on board as our communications partner. Their experience and capabilities will be instrumental in helping us achieve our communication goals. We look forward to working with them and crafting a compelling brand narrative in India.”

    Sharing his views on the appointment, Jaideep Shergill, Co-Founder of Pitchfork Partners, added: “Civic Studios is at the forefront of content production, and we are honoured to be their partner of choice for building the India narrative. We believe that our skills and domain expertise will significantly help in crafting strategic communications that will strengthen Civic Studios’ reputation and brand awareness.”

  • To bolster brand recognition and market presence

    Pitchfork Partners engaged by Ram Madhvani Films

    Production house Ram Madhvani Films has appointed Pitchfork Partners Strategic Consulting as its communication partner. The mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, the company’s gaming vertical.

    Expressing his optimism, Ram Madhvani said: “We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives.”

    Commenting on the partnership, Jaideep Shergill, Co-Founder, Pitchfork Partners, added: “Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape.”

  • To manage strategic corporate communications for India

    Pitchfork Partners wins TVS Electronics mandate

    By Our Staff

     

    TVS Electronics Limited (TVS-E) has appointed Pitchfork Partners Strategic Consulting as its new communication partner. Through this appointment, Pitchfork Partners will drive marketing communications for TVS-E, building and elevating awareness about the brand.

     

    Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “TVS Electronics has been pioneering innovative and cutting-edge solutions for decades now through an array of products and services. We are proud to work with this iconic brand and I am confident that our expertise in managing strategic communication for Indian as well as global businesses in the technology sector will play a role in helping them achieve their communication goals.”

     

    Speaking on the appointment, Rangesh AB, Dy. GM, Marketing & Communications at TVS Electronics Limited added: “We are thrilled to have Pitchfork Partners as our marketing communications partner. Their passion for brand building coupled with their comprehensive and innovative approach led us to appointing the team to drive marketing and brand communications for TVS-E. We look forward to leveraging their expertise as our trusted partners as we navigate the dynamic business landscape.”

     

  • He was last with Pitchfork Partners as Executive Director

    Ideosphere gets Ashraf Engineer to head brand strat

    By Our Staff

     

    Ideosphere, the Pune-headquartered brand strategy communications consultancy, has announced the appointment of senior journalist turned communications expert Ashraf Engineer as Head of Brand Strategy.

     

    Engineer’s professional journey includes journalism stints with the Bombay Times, Mid-Day, Hindustan Times and the Sakal Media Group. He also helped set up a content practice at MSL Group and later joined Pitchfork Partners where the last responsibility was that of Executive Director. He is a published author, TEDx speaker and runs a popular and award-winning news podcast.

     

    On his appointment, Aniruddha Atul Bhagwat, CEO and Co-Founder, Ideosphere Consulting, said: “Industry hunger for sound strategic communications guidance is very high due to rapid landscape shifts and change in consumer sensibilities. Ashraf’s perspective, derived from a distinguished body of work spanning challenging industries in both India and abroad, aligns seamlessly with Ideosphere’s commitment to excellence. As we chart our path toward serving global markets and more profound industry impact, Ashraf’s appointment represents our commitment towards building cutting edge teams.

     

    Added Engineer: “Ideosphere’s commitment to effective communication aligns seamlessly with my belief in its pivotal role for businesses. As we enter the next phase of growth, I am enthusiastic about contributing to the organization’s success by leveraging my experience to help Ideosphere create possibilities through powerful communication. I’ve witnessed Ideosphere consistently achieve excellence in these arenas, delivering outstanding results over the past decade. As it enters the next phase of this growth, I am excited to be part of it.”

     

  • To manage strategic corporate communications for India

    Collinson partners Pitchfork for its comms

    By Our Staff

     

    Collinson, the global leader in providing airport experiences, loyalty and customer engagement solutions and the operator of the world’s leading airport lounge programme Priority Pass, has selected Pitchfork Partners as its new communications partner in India.

     

    Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their ambitious growth plans and vision of delivering the world’s most valuable travel ecosystem. Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.

     

    Collinson is a global, privately-owned company that has been dedicated to helping people travel with ease and confidence. The company works with the world’s foremost payment networks, and over 1,400 banks, 90 airlines, and 20 hotel groups worldwide. Collinson operates Priority Pass, the world’s original and market-leading airport experiences programme, offering travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.

     

    Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound understanding of India’s travel and hospitality sector, we as Pitchfork Partners are confident that we will be able to support Collinson’s growth and its communication strategy in India.”

     

  • Service to be led by well-known influence marketer Sangya Lakhanpal

    Pitchfork announces influencer marketing division

    By Our Staff

     

    Sangya Lakhanpal
    Sangya Lakhanpal

    Pitchfork Partners has launched a specialised influencer marketing division. It is led by Sangya Lakhanpal, an Instagram influencer with a healthy follower base. She is an experienced influence marketer with both back-end and front-end knowledge of the industry.

     

    Pannkajj D Desai
    Pannkajj D Desai

    Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners: “With an influencer marketing service, we can create much-required synergies for holistic marketing solutions, which are the need of the hour. It will act as a force multiplier for brands as they seek to spread their reach and achieve instant recall. Established brands who were allocating large budgets for celebrity brand ambassadorships will now be able to economise better with influencer marketing. Evolving brands, meanwhile, will be able to grow their reach through smaller budgets, making it a win-win situation for all.”

     

  • To drive their strategic communication mandate

    Pitchfork Partners appointed by Quest Investment Advisors

    By Our Staff

     

    Quest Investment Advisors Pvt Ltd, Equity Portfolio Management Service provider has now appointed Pitchfork Partners Strategic Consulting as its communication partner. The Mumbai-based consultancy firm will help Quest Investment Advisors to build and elevate brand awareness and reach out to all the relevant stakeholders.

     

    Aniruddha Sarkar
    Aniruddha Sarkar

    Aniruddha Sarkar, Chief Investment Officer, Quest Investment Advisors, said: “Indians are born with a savings mindset and the bias has always been towards physical assets like real estate, fixed income securities like Bank fixed deposits and Gold. Equity as an asset class has always been the lesser preferred asset, but that perception has been changing over the past few years. After making strong progress, still only 6% of the Indian population is investing into equities and has a long way to go before it catches up with that of other emerging markets. As a major player in investment management, we see this as our responsibility in increasing the awareness among the population towards equity investment as a wealth creation tool. In this endeavour, we have partnered with Pitchfork Partners who will help us reach out to multiple stakeholders and create awareness about our investment philosophy and wealth creation approach. We firmly believe that Pitchfork Partners possesses the drive that will help in enhancing brand awareness and salience.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Quest Investment Advisors. There is a strong need in India to educate the population and organizations on the benefits of several investment opportunities that will help them lead their businesses or achieve personal family goals in a seamless manner. We are committed to assisting Quest Investment Advisors in building their reputation through strategic outreach and insight-driven communication efforts.”

     

  • To strengthen the brand's position

    Pitchfork partners with SBICap for PR

    By Our Staff

     

    SBICap Ventures Limited (SVL), the alternative asset management subsidiary of SBI Capital Markets Limited, has appointed Pitchfork Partners as its strategic communication counsel. The agency will holistically work towards strengthening the brand’s position as India’s fastest-growing asset manager companies.

     

    Said Anjana Seshadri, Vice President, Neev Fund: “We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper in the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICap Ventures as a whole.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has out to become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”

     

  • Appoints PP as strategic communication counsel

    Believe Music believes in Pitchfork Partners

    By Our Staff

     

    Believe India, the digital music company, has appointed Pitchfork Partners as its communication counsel to manage its brand strategies in India.

     

    Vivek Raina
    Vivek Raina

    Said Vivek Raina, Managing Director – Believe India: “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artist and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

     

  • To elevate its corporate and brand reputation

    Bajaj Auto rides to Pitchfork Partners from Ketchum Sampark

    By Our Staff

     

    In what is a significant move in the world of communications, Bajaj Auto, the motorcycles and three-wheeler company, has assigned the mandate for handling its communication initiatives to Pitchfork Partners. The appointment is significant as the account has been with Ketchum Sampark with years. There have been rumours of the account moving nearly around the same time that it was known that former CEO and promoter NS Rajan was exiting the agency.

     

    Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said: “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”

     

  • Appointed as strategic communication counsel

    Pitchfork partners with CredAvenue

    By Our Staff

     

    CredAvenue, a debt platform for enterprises, lenders and investors, has appointed Pitchfork Partners as its strategic communication counsel.

     

    Said Niren Yadav, Head – Corporate Communications, CredAvenue: “Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense. We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted with this partnership. With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company.”