By Our Staff
The EY organisation (EY) has announced the launch of a new and fully integrated marketing campaign entitled ‘The Face of the Future’. Through this campaign, EY wishes to promote its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the centre of the AI transformation to help deliver on the exponential value the technology provides.
Said Nicola Morini-Bianzino, EY Global Chief Technology Officer: “Building confidence in AI requires a holistic and people-centred approach. As global leaders, organisations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasising this exact approach to AI-enabled business transformation. This campaign reflects the power of EY people, augmented and empowered by AI, in driving the change to build a better working world.”
Added John Rudaizky, EY Global Brand & Experiences Leader: ‘The Face of the Future’ is not only an extension of the EY long-standing commitment to AI innovation but underlines the organisation’s belief that people must be augmented by technology, not in service of it. EY aspires to build a brand that is synonymous with leading on AI and this campaign will serve to show EY clients, people and communities alike how we are doing just that – by placing people at the centre of AI to create exponential value.”