Dia Mirza gets on telly with Living Foodz

By A Correspondent

‘When in doubt, travel’. Probably getting inspired by this quote, Living Foodz, the food and entertainment channel, launched its new travel show ‘Ganga- The Soul of India’. The target audience of the show is the urban youth, among whom solo trips are a huge hit. The show which is scheduled to star on May 1 will mark Dia Mirza’s debut on television.

Speaking at the launch of the show, Amit Nair, Business Head, Living Foodz said this herald’s the channel’s “foray into factual entertainment”. “Our ambitions are bigger and showcase breakthrough concepts and ideas, keeping food as a strong component of our content. With this show we push ourselves further, we deliver a mesmerizing journey that will entertain, inform and inspire,” he added.

Ganga will document  the journey of Dia Mirza through the many towns along the Ganges, starting from Gomukh in Himalayas to the Gangasagar delta where it meets the Bay of Bengal. It will give viewers a peek into the fascinating legacy that is shaped by the country’s longest river.

A short promo at a press conference on Tuesday gave a quick preview of the host’s discovery of  all that the river has to offer, including the people, history, mythology, anthropology, adventure, music and of course the food.

Said Piyush Sharma, CEO (APAC and India), Living Group, Zee Entertainment: “This show is the most ambitious and passionate project of the team till date. It takes us into a totally different domain.  You would need to watch the show to appreciate it. It raises the bar in terms of output, nothing like India has seen before”, when asked about how different is the show from other travel shows. A coffee table book has also been launched, having the same name as the show, featuring the details of the journey.