MxMIndia

Tag: Zee Entertainment

  • Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani join senior management team

    In10 Media strengthens top deck

    In10 Media Network has announced the addition of four senior industry professionals to its leadership team. These being: Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani.

    On the appointments, Aditya Pittie, MD of In10 Media Network said, “These strategic appointments align with our vision to drive excellence in content creation and enhance our content studio library. We are confident that the expertise and leadership of Amarpreet, Manish, Vinod and Dipti will significantly contribute to the growth and success of our channels and platforms.”

    While Amarpreet Singh Saini joins as Vice President – Content & Strategy at Filamchi Bhojpuri from Zee Entertainment, where he was Chief Channel Officer for the Bhojpuri cluster (Bhojpuri GEC Zee Ganga and Bhojpuri Film Channel Zee Biskope), Manish Soni has been appointed Vice President – Content & Strategy at Ishara. With over 24 years of experience in the broadcast industry, he was the Chief Channel Officer of Zee Anmol Cinema at Zeel before joining Ishara.

    Meanwhile, Vinod Rao joins as Vice President – Content & Strategy at Nazara. He has worked with Zee Entertainment, Sab TV, and Shemaroo TV  and Dipti Kalwani has been appointed Senior Vice President – TV & AVOD at Juggernaut Productions. She has produced shows like Badho Bahu, Namak Issk Ka and Fanaa – Ishq Mein Marjawan amongst others.

  • Investment made in his personal capacity

    Punit Goenka acquires majority stake in Maverick Media

    Punit Goenka
    Punit Goenka

    Zee Entertainment CEO Punit Goenka has acquired a majority stake in Maverick Media. Goenka has made this investment in his personal capacity and the same has no bearing on the company that he leads, a communique undesrscores.

    Commenting on his decision, Punit Goenka said: “Cinema has played a crucial role in shaping our Nation, reflecting and celebrating our rich culture, legacy and traditions. Through the magic of viewing entertainment content on the big screen, cinema has served as the bridge for Indian entertainment to the World and has also helped address sensitive social aspects to drive societal change. While my professional commitments continue to remain a priority, I believe that as key members of the fraternity, it is our collective responsibility to enhance the growth opportunities for all segments in the media value chain, and hence I have taken this decision in my personal capacity. The potential of single screen cinemas across several tier II & III cities is immense, and it is imperative to revive this infrastructure, keeping its fabric and cultural essence intact. I am confident in the ability of the team at Maverick to achieve its vision and grow the single-screen cinema business. I truly hope this step enables an economically viable opportunity for cinema exhibition operators across key growth markets in the country.”

  • Proposed by MD & CEO Punit Goenka

    Zee Entertainment streamlines org structure

    The Board of Zee Entertainment Enterprises Ltd has approved the streamlined organisation structure proposed by the MD and CEO Punit Goenka. The objective is to nurture collaboration and leverage synergies amongst the core business segments which include Broadcast, Digital, Movies and Music.

    The composition of the new structure approved by the Board is as follows:

    • Punit Goenka, MD & CEO will assume direct charge of the critical business verticals including the Domestic Broadcast Business. The following leaders will report directly into the MD & CEO:
      • Siju Prabhakaran, who has led the South cluster of channels, will take additional responsibility of the West cluster, further fortifying the performance in the mentioned markets.
      • Samrat Ghosh, who has led the East cluster of channels, will take additional responsibility of North & Premium cluster.
      • Ruchir Tiwari will continue to lead the Hindi Movies cluster, with a focus on quality entertainment.
      • Vishnu Shankar will continue to lead &TV and the FTA segment.
      • Ashish Sehgal will be responsible for Integrated Advertisement Sales for the Broadcast and Digital business. In this enhanced role, for the digital business revenue, Sehgal will also report into Amit Goenka (for the Broadcast business revenue he will continue to report into Goenka).

    Meanwhile, Amit Goenka will continue to lead the digital business for the company, taking direct charge of original content (including movies). He will assume additional charge of the international broadcast business, enterprise technology and broadcast operations and engineering, leveraging synergies between the business segments to drive higher growth. In this role, he will continue to report into the MD & CEO.

    • Leveraging his domain expertise and understanding of content production, strategy, movies acquisition and syndication, Umesh Bansal will lead the movies business for the company. In this role, he will report into the MD & CEO.
    • Anurag Bedi will continue to lead the music business and enhance the vertical’s contribution to the Company’s bottom-line. He will continue to report into the MD & CEO.

    All Corporate Functions will continue to report into the MD & CEO. The new structure is effective immediately.

    Said R Gopalan, Chairman, Zee said: “The Board has reviewed and approved the lean organisation structure proposed by the MD & CEO, which aims at streamlining the organisation and improving efficiencies across the business. The strong and capable set of leaders identified for each core business segment in the lateral structure, are highly reflective of the Company’s deep bench strength and ensure that the Company remains well-positioned for the future. We are confident that a lean team under the leadership of Punit, will enable the Company to achieve its set goals and priorities for the future, further generating higher value for the shareholders.”

    Added Goenka: “In line with our approach towards maintaining a sharp focus on profitability, the new structure encompasses a more resilient team for the organisation to ensure agility and collaboration. Through this restructuring exercise, our aim has been to build an independent and enterprising team led by an experienced set of leaders to drive the company forward. I look forward to working closely with the teams to chart robust growth and achieve our strategic priorities for the Company.”

  • … to "curb erosion of investor wealth"

    Zee Entertainment forms Independent Advisory Committee…

    The Board of Zee Entertainment Enterprises Ltd (ZEEL) has approved to constitute an Independent Advisory Committee that, it notes in a statement, will enable it to review and take cognisance of the widespread circulation of misinformation, market rumours, and speculation that has led to the formation of negative public opinion about the company and consequent erosion of investor wealth.

    The committee will be presided by Dr Satish Chandra, a former Judge of the Allahabad High Court, and will comprise two independent directors of the company, Uttam Prakash Agarwal and P V R Murthy.

    Notes a communique: “The committee will independently provide guidance on the measures and future course of action that the Board is required to take in order to protect the interests of all the stakeholders of the company. The Board will seek expert guidance of the committee on the aforementioned matters from time to time.”

  • An India to US referral program will also roll out soon

    Zee5 Global to aggregate add-on streaming platforms for US audiences

    By Our Staff

     

    Zee5 Global, the streaming service for South Asian content from the Zee Entertainment conglomerate, has announced an aggregation of multiple South Asian streaming platforms within the Zee5 Global platform with the launch of ‘add-ons’ in the US market. With this, offer subscribers in the US will get a single-window to access variety of South Asian entertainment platforms on the Zee5 Global platform. The add-ons pricing starts from $1.49 onwards.

     

    These were unveiled by Amit Goenka, President, Digital Businesses and Platforms and  Archana Anand, Chief Business Officer, Zee5 Global at an event in Mumbai on Tuesday.

     

    Said Archana Anand, Chief Business Officer, ZEE5 Global: “The launch of Add-ons on Zee5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market.”

     

    ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. originals across languages.

     

    Added Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd:  “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform Zee5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

     

    Meanwhile, an India to US referral programme will also be rolled out soon. Subscribers in India will be able to share a referral link with friends or family in the US and earn Rs 500 for each successful referral. There will be no capping on the number of referrals, so there is no upper limit to how much one can get.

     

    At the launch event, a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now was conducted. The panel discussion, moderated by Anupama Chopra, featured actors Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from Zee5 Global.

     

  • To further strengthen its creative offering

    Zee launches Zee Brand Works

    By Our Staff

     

    Zee Entertainment has introduced Zee Brand Works with the objective of offering brands a “holistic and wide range of branding, sales augmentation, customer acquisition, new launches, content creation, influencer and integration solutions”.

     

    Said Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd: “As a pioneer in the Indian media landscape, we have always had a finger on the pulse of the Indian viewer. This has helped us to develop a deep understanding of the myriad mini Bharat’s which exist within this great nation, each with its own set of norms, sensibilities and traditions. Blending this understanding of the Indian consumer with the marketing requirements of our clientele to develop bespoke brand solutions has always been a hallmark of Zee.”

     

    Added Rajiv Bakshi, Chief Operations Officer – Revenue, Zee Entertainment Enterprises Ltd.: “Consumers are also increasingly rewarding authenticity and personalization along with purpose-driven brand alignment, Forging a deep emotional connect and occupying a greater share of mind is a primary challenge for both existing and emerging brands. ZEE Brand Works will further boost our endeavour to build brands resonance and sales in HSM and regional market clusters by employing the team’s ingenious creativity and inherent consumer understanding With the onset of this journey, we are excited to partner with like-minded marketers and augment their growth strategies.”

     

  • Aims to recognize the role of television as any family member

    Zee Entertainment celebrates World TV Day

    By Our Staff

     

    Zee Entertainment launched the second edition of its  #TVIsFamily campaign to mark the occasion of World Television Day. The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture.

     

    Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, Zee Entertainment Enterprises Ltd. said: “TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.

     

  • To recognise and reward gender equality work

    Kyoorius partners with ‘Indian Creative Women’

    By Our Staff

    Kyoorius has announced its partnership with Indian Creative Women, an independent forum working on amplifying the percentage of women creative directors in the Indian Advertising and Design industry. In collaboration with them, Kyoorius has come up with a host of initiatives that will boost gender equality on their stage and in the industry.

    One of these is the Zee Equality Award – The Purple Elephant, which will recognise and reward work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality. The winners will be decided by a special jury to be announced shortly.

    Said Sakshi Choudhary, Founder – Indian Creative Women: “Kyoorius is one of the most credible and influential award bodies in Asia. Every year, it brings powerful brands and agencies of India on one platform. We’re delighted to partner with them to drive real change. This year, they are a shining example and a true benchmark of what this industry can achieve on gender diversity. Our wish is to see each decision-making room in agencies as balanced as the Kyoorius jury room this year.”

    Added Rajesh Kejriwal, Founder and CEO, Kyoorius: “We have, since inception, been cognizant of the role of a platform like Kyoorius in achieving gender balance and equality in everything that we do. We are delighted to partner with Indian Creative Women for the Purple Elephant Award. In addition, we are also delighted that Zee Entertainment has enthusiastically agreed to support the Purple Elephant initiative.”

    Details of the judging criteria for the Purple Elephant are available on the site.

    Meanwhile, in 2022, Kyoorius will also recognise the innovative efforts of agencies and brands to hire, retain and promote women into leadership. This will include introduction of new policies that organizations have introduced to consciously give women within the industry an equal opportunity.

  • The objective: bring migrant workers closer to employers who are looking forward to a new pool of talent

    Big Ganga partners Lowe Lintas for KaamWapasi initiative

    By Our Staff

     

    Big Ganga, the Zee Entertainment channel, has joined hands with Lowe Lintas for its KaamWapasi that aims to cater and resolve the on-going unemployment issue amongst migrant workers in India.

     

    Prathyusha Agarwal

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd said: “As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”

     

    Samrat Ghosh

    Added Samrat Ghosh, Cluster Head East, Zee Entertainment:, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same.  The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “It’s really wonderful to collaborate with a brand like BIG Ganga who has always come forward to support and help people in the hour of need. Through the KaamWapasi intiative, we are trying to re-build the strong foundation for the workers who have lost their jobs unfortunately in pandemic.  The initiative not only aims to re-connect them with urban employers but further propels growth and development in the economy taking it towards the road of recovery.”

     

     

  • &pictures refreshed new look and feel

    &pictures powers on with ‘On Nahi, Full On’

    By A Correspondent

     

     

    https://www.instagram.com/p/CGNX8xBh8CJ/?igshid=1ahkuiep5iozj

     

    Zee Entertainment’s film channel &pictures has announced a new brand philosophy of ‘On Nahi, Full On’. The attempt is to “ignite a spark of aspiration amongst the young and breathless to take charge and maximise every moment without slowing down”.

     

    Talking about the new ideology, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, said: “Over the past 7 years, &pictures has carved a niche for itself by offering content that reflects the belief of the young and aspirational India.&pictures now has the highest skew amongst the young audience i.e. 13-21 years NCCS A in the Hindi Movie category. The brand proposition ‘On Nahi, Full On’ is an energetic and fun-loving mindset that embraces the beliefs of this distinct viewer set. Creating an immersive experience for our viewers, we have created refreshing content blocks with ‘blockbuster premieres’, ‘Full on Dynamites’ that celebrates Gen Z of Bollywood‘, 2pm ‘Full on Time-out’ slot, Hollywood movies back to back with ‘Full on Hollywood’, and many more. Foraying into original content with ‘Footfairy’, a TV first initiative is a testament of our commitment to offer enthralling content to complement the viewers evolving consumption patterns.Through this re-energized experience, &pictures aims to cement our positioning in the minds of our consumers.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, ZEEL: “While the unpredictable 2020 threw tons of challenges at us, we dealt with it in our own extraordinary way by making every opportunity count. Pegged on this premise, ‘On Nahi, Full On’, gives the dynamic young generation, a cue to maximize every moment without slowing down. And, we are bringing alive this Full-On ideology through the visual mnemonic of a ‘power on button’ and the ‘&pictures shorties’ our brand films that draws a connect between the consumers world and the role of &pictures to amplify life.”

     

     

  • The channel launched on Thursday, October 1

    Zee Entertainment launches Zee Zest

    By A Correspondent

     

    Zee Entertainment Enterprises Limited launched its first lifestyle channel – Zee Zest on October 1. The channel will present content on food, travel, lifestyle, home improvement, wellness, culture, and DIY to enable one to UNLIMIT Life straight from the confines of your armchair.

     

    Said Amit Nair, Business Head, Zee Zest: “Zee Zest is the promise of a new tomorrow with taking charge of life and experiencing newer journeys and amazing stories. Our carefully curated international shows and India originals will be an escape from the regular, a path to your aspirations, a catalyst to UNLIMIT the horizon of your experiences. The diverse content across sub-genres with a homegrown appeal will entertain, lead to discovery, and will liven up every moment of the viewer with the intent to UNLIMIT Life itself. We hope to inspire our audiences to take up their own journeys of joy, creativity and breaking boundaries by adding Zest to their lives”

     

    Added Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Limited: “Zee has always created strong curated brands that cater to the diverse entertainment needs of the consumer. We have been market leaders with our offerings, the pioneers in setting trends when it comes to content creation. Zee Zest’s unique proposition of offering an enhanced experience with a TV & digital presence ensures we engage with our viewers across all relevant touchpoints and are also able to provide more value to the advertisers with platform agnostic solutions. Zee Zest will capture the consumers’ mind space by offering the best of lifestyle content with shows that not only entertain but educate and add value to our viewers’ lives.”

     

    Zee Zest will be a 360-degree platform and will reach the audience via TV, Web, Events, and Social Media. While TV will bring interesting content, the social media platform will provide as a means to make it happen. Stay tuned as the Web platform and Events will become the two-way communication channel between the audience and the brand. With various recipes, itineraries for road trips, DIY hacks, articles on interesting cultural and historical facts will bring the audience a step close to the life they have always hoped to explore. To sum it up, UNLIMIT Life by joining Zee Zest to imagine and experience some of the never seen before, heard before ideas and stories as the channel offers shows revolving around travel, food, culture, home decor, health, relationships and more along with some exclusive global content featuring for the first time in India.

     

    Zee Zest will be available across all major cable, DTH, and digital platforms starting 1st October 2020. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5.

     

     

  • The channel from the Zee stable airs Telugu movies

    Zee Cinemalu celebrates 4 anniv

    By A Correspondent

     

    Zee Cinemalu, the Telugu movie channel from Zee Entertainment is celebrating its fourth anniversary today (Sept 4).

     

    Commenting on fourth anniversary, Sai Prakash – Business Head of Zee Cinemalu said: “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”