By A Correspondent
Colors Tamil, Viacom18’s Tamil GEC, celebrates two years of existence. Said Ravish Kumar, Head – Regional Entertainment Cluster, Viacom18 said: “ColorsTamil was launched with an aim of delivering new and never seen before content to homes in Tamil Nadu. It has always been our endeavour to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last two years and are grateful that our viewers have placed their trust in us. We are extremely excited about completing yet another milestone in our journey in the Tamil market. We will continue to build on our brand philosophy of Idhu Namma Oru Coloru while we entertain our viewers with content that is truly disruptive and that is able to create a difference.”
Added Anup Chandrasekharan, Business Head- Colors Tamil added, “Colors Tamil has successfully cemented its relationship with viewers owing to the channel’s thought provoking and socially conscious content. Over the last two years, we have launched shows that have had a lasting impact on our audience. Moreover, our viewers resonate with the brand values and philosophy we launched with. Kodeeswari alone was sampled by 4.5 crore Tamil Nadu viewers within 6six weeks. We will continue to innovate and introduce content that is innovative, differentiated and true to our ethos.”