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Tag: Colors Tamil

  • To air two new brand animated series for young Tamil viewers

    Colors Tamil partners with Nick to launch kiddie segment

    By Our Staff

     

    Colors Tamil has announced the launch of ‘Nick Neram’, a kids’ special segment, partnering Nickelodeon (which is run in India by Viacom18, the owners of the Colors network of channels). As a part of this special initiative, Colors Tamil will air Golmaal Jr and Rudra: Boom Chik Chik Boom, two brand new animated series.

     

    Commenting on the new shows, Rajaraman S, Business Head, Colors Tamil, said: “After the success of our current shows, we are elated to introduce two animated series to our lineup. While all our fiction and non-fiction shows have been popular among the Tamil viewers, we are now confident that Nick Neram will help us gain prominence among children as well. We are certain that this fresh, relevant, localised and compelling segment is another landmark for Colors Tamil in its journey to become the most preferred family entertainment channel in the Tamil entertainment space.”

     

    Speaking on synergising its content for Tamil viewers, Anu Sikka, Head, Creative, Content and Research, Kids TV Network, Viacom18, said: “At Nickelodeon, it has always been our endeavour to make our stories and characters to travel and reach out to a wider audience set. Tamil is an important market for our kids cluster and Colors Tamil’s popularity will help us establish a deeper relationship with our existing viewers while attracting new viewers with home-grown content that is relatable. We are excited on this integration with Colors Tamil and will continue to synergise and explore similar possibilities going forward.”

     

     

  • Expected to scale up the overall business strategy

    Rajaraman Sundaram is Business Head – Colors Tamil

    By Our Staff

     

    Rajaraman Sundaram
    Rajaraman Sundaram

    Viacom18 has announced the appointment of Rajaraman Sundaram as Business Head, Colors Tamil. He will report to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.

     

    Speaking about the appointment, Iyer said: “Since launch of Colors Tamil, the channel has been on an exceptional journey – being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market. Having built a distinct identity for ourselves, we now look forward to kickstart the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”

     

    On his new role Sundaram added: “I am elated to join the leadership team at Colors Tamil. Colors Tamil has been a pioneer in bringing breakthrough content that continue to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”

     

  • Ravish Kumar will continue to lead the network’s regional broadcast forays in Kannada and Marathi

    Rajesh Iyer back at Viacom18. To head Colors Bangla, Odia, Tamil & Gujarati

    By A Correspondent

     

    Rajesh Iyer
    Rahul Joshi
    Rahul Joshi

    Viacom18 has announced the appointment of Rajesh Iyer to take on independent charge of Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati. Meanwhile, Ravish Kumar will continue to lead the network’s regional broadcast forays in Kannada and Marathi. Both Iyer and Kumar will work closely to grow the regional broadcast footprint of Viacom18.

     

    Speaking about the appointment, Rahul Joshi, MD, Network18 said: “Regional broadcast entertainment is a key pillar in our endeavour to chart out a high-growth path for Viacom18. India is witnessing an unprecedented boom in the segment and agility is the need of the hour to get to leadership positions in our existing regional markets. With his years of leadership experience across TV and digital ecosystems, Rajesh is ably poised to take on the challenges presented by the genre and successfully grow the business.”

     

    Iyer joined Network18 in March 2019 and has worked closely with the leadership team there to spearhead new initiatives. Prior to this and as part of the broadcast leadership team at ZEEL, he launched and headed Zee’s second Hindi GEC &TV in 2015. He has worked with Viacom18 in the past for six years when he led the marketing portfolio of the flagship channel Colors. He has also worked with Star India, YuppTV and advertising agencies Ambience Publicis and Ogilvy & Mather.

     

     

  • It is known to host marquee shows such as Kodeeswari, Kalla Petti, Singing Stars, Thirumanam and Uyire

    Colors Tamil celebrates second anniv

    By A Correspondent

     

    Ravish Kumar

    Colors Tamil, Viacom18’s Tamil GEC, celebrates two years of existence. Said Ravish Kumar, Head – Regional Entertainment Cluster, Viacom18 said: “ColorsTamil was launched with an aim of delivering new and never seen before content to homes in Tamil Nadu. It has always been our endeavour to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last two years and are grateful that our viewers have placed their trust in us. We are extremely excited about completing yet another milestone in our journey in the Tamil market. We will continue to build on our brand philosophy of Idhu Namma Oru Coloru while we entertain our viewers with content that is truly disruptive and that is able to create a difference.”

     

    Anup Chandrasekharan

    Added Anup Chandrasekharan, Business Head- Colors Tamil added, “Colors Tamil has successfully cemented its relationship with viewers owing to the channel’s thought provoking and socially conscious content. Over the last two years, we have launched shows that have had a lasting impact on our audience. Moreover, our viewers resonate with the brand values and philosophy we launched with. Kodeeswari alone was sampled by 4.5 crore Tamil Nadu viewers within 6six weeks. We will continue to innovate and introduce content that is innovative, differentiated and true to our ethos.”

     

     

  • Kousalya Kharthika from Madurai wins the Rs 1 crore jackpot

    Kodeeswari finds it first crorepati on Colors Tamil

    By A Correspondent

     

    Thirty-one-year-old Kousalya Kharthika from Madurai has won the jackpot prize money of Rs 1 crore on Colors Tamil’s Kodeeswari.  Said Ravish Kumar, Head – Regional Entertainment Cluster, Viacom18: “My heartfelt congratulations to Kousalya for creating such a historical moment for herself, Kodeeswari and broadcast television in entirety. Kodeeswari is a first of its kind platform as a show exclusively for women where they are empowered and encouraged to pursue their dreams no matter how small, no matter what circumstances they come from. Kousalya’s winning moment is therefore a moment of inspiration for so many others who are struggling to fulfil their dreams.”

     

    Added Anup Chandrasekharan, Business Head – Colors Tamil: “Kousalya’s victory on Kodeeswari opens up newer avenues for women like her. This is a moment of pride for us. Kousalya’s win will go on to empower, engage, influence and motivate generations of women to come. What makes it even more special is that Kousalya has created history by being the first female differently-abled winner of the format in the world.”

     

     

  • The all-women version will air from December 23 onwards, Monday to Friday at 8 pm

    Colors Tamil to air all-women KBC

    By A Correspondent

     

    Colors Tamil will air a Tamil all-women Kaun Banega Crorepati titled ‘Kodeeswari’ . To be hosted by Tamil film and TV actor and producer Radikaa Sarathkumar,  ‘Kodeeswari’ will premiere on December 23r at 8 pm on Colors Tamil and Voot.

     

    Said Ravish Kumar – Head, Regional Entertainment Cluster, Viacom18: “The Tamil market is an incubator for path breaking content, be it in films, art, print or television. Colors Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we tell and through the way we tell them, How apt a homage to the culture and ethos of this market that one of the world’s most successful format shows ‘Who Wants To Be A Millionaire’ will go in for a global first with an all-women version on Coors Tamil.”

     

    Added Anup Chandrasekharan, Business Head – Colors Tamil: “It gives us great pleasure to put together this experiential stage that will empower women who are smart, aware and knowledgeable. We have had an overwhelming participation from the Tamil speaking women across the nation whose life stories are heroic in their own unique way. While the format of the game remains unchanged, our endeavour is to encourage strong willed women to challenge stereotypes and emerge victorious. We are happy to have onboarded the indomitable superstar Radikaa Sarathkumar in this journey who will multitask as a host, a friend and a guide.”

     

     

  • Viacom18 unveiled the line-up of Colors Tamil which will launch on Feb 19

    Colors Tamil to launch on Feb 19 in HD & SD

    By A Correspondent

     

    Viacom18 announced the launch of its Tamil general entertainment channel Colors Tamil. The channel will be available from February 19 in High and Standard Definition (HD and SD) with 22 hours of original content every week. At launch, the channel will be available in all leading cable networks catering to an estimated  11mn homes in rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 mn homes in Greater Chennai through SCV, TCCL among others. Furthermore the channel will be available on all DTH platforms – Sun Direct, Tata Sky, Airtel, DishTv & Videocon D2h – reaching out to around 5.5mn households. Significantly, the channel will also be available on Viacom18’s digital platform, Voot.

    Speaking at the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “After spreading our wings across seven languages, Colors is entering the lucrative, fast-growing and discerning Tamil entertainment market – in line with our stated strategy to drive regional growth aggressively. Our proven ability to break the clutter and disrupt the status quo will help us tell endearing stories to over 20Mn TV households in the state and a large global audience in the coming months and years.”

    Added Ravish Kumar, Head, Regional Entertainment – Viacom18: “Tamil Nadu, the country’s 6th most populous state (per Census 2011) is among the bigger television content consuming markets, with a per capita daily viewership of ~3 hours which is more than that of the hindi speaking markets (~2.5 hours). With an estimated base of 1150 advertisers, Tamil Nadu is one of the more lucrative broadcast entertainment markets in India. Our biggest drive is to deliver new and never before seen content to the Tamil audience. We have invested big in conceptualizing programs that are inspiring, innovative, experimental and technically sound. With 22 hours of original content at launch, we are more than confident of Colors Tamil becoming a blockbuster hit here.”

    Said Anup Chandrasekharan, Business Head – Colors Tamil said, “Idhu Namma Oru Coloru … the Colors of our land. Our tagline encapsulates our vision of COLORS Tamil. It is a platform that aims to entertain, enrich and engage individuals across the length and breadth of the state. Our study of the existing broadcast entertainment market suggests that there is a need gap between what the audience wants to watch and the kind of content that is available to them. Therefore our focus on content that is differentiated, thought provoking and socially conscious. Colors Tamil is a promise of optimism, celebration and hope!”

    The channel will offer a range of fiction and non-fiction programs spanning from family drama, reality TV, comedy to fantasy, informed Ravish Kumar.  As part of its fiction lineup, Colors Tamil has three shows that portray strong women protagonists. The flagship show of the channel that the channel heads hope will create the right buzz at launch will reality show ‘Enge Veetu Maapilai’. It will feature the hunt for the ideal match for the channel’s Brand Ambassador and Kollywood superstar Arya. Spanning over 40 episodes, the show will air the search for the right match for the superstar. And then there’s ‘Colors Super Kids’, a kind talent show for children, offering them a platform to showcase their talents without competing against each other.

     

     

  • This will be the network's seventh regional entertainment brand overall, and the third in the South market

    Viacom18 announces Colors Tamil, to launch in Q4/2017

    By A Correspondent

     

    Viacom18 has announced the upcoming launch of Colors Tamil, its seventh regional general entertainment offering. Viacom18 successfully operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC – ColorsSuper – in the Kannada market, in July 2016. Sun TV is currently the #1 Tamil general entertainment followed by KTV and Star Vijay.

     

    Sudhanshu Vats

    Commenting on the impending launch of Colors Tamil, Sudhanshu Vats, Group CEO, Viacom18, said: “Driving regional aggressively is one of our foremost strategic thrusts. Given that almost 60% of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”

     

    As per BARC data of Week 16 (April 15-21, 2017), Sun TV is the clear leader in Tamil Nadu and Pondicherry followed by KTV which is a distant second and Star Vijay being a distant third. Zee Tamil is #4 and Polimer is #5. In fact other than the periods when where there is an overdose of cricket (like it’s on currently), Sun is the leading channel across channels of all genres and languages.