By A Correspondent
CNBC -TV18 had a good run on Budget Day. The English business news channels was more than 1.5 times of ET Now and Times Now put together in the Budget week thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.
According to BARC, All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.
For the Budget Speech, All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.