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Tag: Budget Day

  • It’s Budget Day tomorrow (Feb 1) and Bloomberg|Quint, the emerging business and financial news major, has focused on the need for bringing back confidence in the economy

    Bloomberg Quint Budget coverage to focus on bringing back confidence in economy

     

     

    The web-driven platform will bring together top decision-makers — . CEOs and entrepreneurs, global and domestic investors, top economists and policy commentators, sector experts on one end and the voice of the citizens on the other

     

    It’s Budget Day tomorrow (Feb 1) and Bloomberg|Quint, the emerging business and financial news major, has focused on the need for bringing back confidence in the economy, as the core issue that should be addressed in the Union Budget 2018.

     

    On Budget Day, Bloomberg|Quint, notes a commnique, will bring together top decision-makers — . CEOs and entrepreneurs, global and domestic investors, top economists and policy commentators, sector experts on one end and the voice of the citizens on the other.

     

    Said Anil Uniyal, CEO, Bloomberg|Quint: “Our editorial focus on confidence sets a bold agenda for the budget and cuts to the heart of the opportunity and challenge facing our economy. Further, we are delighted to see the strong consumer and advertiser response to our budget offering. As a brand, we have come a long way in a very short time. With over 2 million monthly users, an ever-expanding multi-platform presence across all top social, OTT and aggregator platforms, a rapidly growing suite of user products and innovations like AR graphics, WhatsApp news services and commercial partnerships with over 30 marquee brands. We are ready for the next phase of our growth as we build on our vision of being a premium, digital-first brand of choice for leaders.”

     

    Bloomberg|Quint has launched a multi-channel consumer campaign to amplify its agenda for the budget and partnered with LIC of India to present its budget coverage in association with Capital First, Lodha, and Hafele.

  • It's clearly a mix of content and distribution (and hence promotion) which works for viewership spikes

    Distribution push ensures CNBC-TV18 touches new high on Budget Day

    By A Correspondent

     

    So what led leading English business news channel CNBC-TV18 to score a new high in terms of ratings on Budget Day? While the channel has been ahead of competition for a while, on Feb 1 when Finance Minister ArunJaitley read out his Budget Speech in Parliament, CNBC-TV18 gained 86 per cent market share vis-à-vis rival ET Now which was at just 10 per cent. CNBC-TV18 was #1 with 92 per cent share while the main speech was on with ET Now at 7 per cent, BTVi at 1 per cent and NDTV Profit & NDTV Prime at 0.4%.

     

    According to industry sources, there are a variety of reasons that led to the flagship news channel of the Network 18 group to gain much traction around the Budget. While the line-up of invited guests was roughly the same across channels with a few additional names with each of them and some going to ET Now ahead of CNBC-TV, what turned the tide in favour of the older business channel was the presence of former editorial head Udayan Mukherjee.

     

    Mukherjee is decidedly the best known name at trading hours on business television, and along with him the core team of Shereen Bhan, Latha Venkatesh, AnujSinghal and Sonia Shenoy  Contrast this with ET Now’s  Sandeep Gurumurthi, SupriyaShrinate, NikunjDalmia, Ayesha Faridi and Tanvir Gill plus veteran journalist Swaminathan Aiyar and it was clearly Advantage CNBC-TV18.

     

    But along with the content thrust and bringing Mukherjee down from his Himalayan abode for the special broadcast was the distributional arsenal deployed by CNBC-TV18. The creation of the landing page, which has been described as a legitimate albeit expensive exercise to ensure viewership is maximised, is what led to a significant spike, said an industry insider.

     

    While the Budget Day success may considered to be a one-off, amongst business channels typically, a high here portends well for the channel through the rest of the year.

     

    Clearly it’s a mix of content and distribution (and hence promotion) which works for viewership spikes.

     

  • Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years

    CNBC -TV18 makes an impact on Budget Day

    By A Correspondent

     

    CNBC -TV18 had a good run on Budget Day. The English business news channels was more than 1.5 times of ET Now and Times Now put together in the Budget week thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

     

    According to BARC, All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

     

    For the Budget Speech, All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.