MxMIndia

Tag: CNBC TV18

  • The objective is to bolster the group’s coverage of business news in the post-pandemic economic order

    Sourav Majumdar joins Business Today as Editor, Siddharth Zarabi to lead TV wing

    By Our Staff

     

    Close on the heels of Udayan Mukherjee joining as its Global Business Editor, the India Today group has announced two more senior appointments as part of its plans to bolster its coverage of business news in the post-pandemic economic order.

     

    Sourav Majumdar
    Sourav Majumdar
    Siddharth Zarabi
    Siddharth Zarabi

    Sourav Majumdar is the new Editor of the Business Today Magazine, and Siddharth Zarabi will be Managing Editor of Business Today TV. Majumdar has led the Indian editions of Fortune and Forbes and earlier Entrepreneur magazine.

    Zarabi, who was Editor of BTVI (earlier Bloomberg TV India) until recently, has been with CNBC TV18 in the past as well as Business Standard and The Indian Express.

     

    Speaking on the appointments, Kalli Purie, Vice Chairperson of the India Today Group, said, “Every once in a while, the business arena goes through an irreversible change. In the midst of this disruptive flutter, the real journalists and real ideas reshape the world. We are happy to be on the leading edge of this transformational journey with the most credible journalists, an enviable legacy and a truly Omni platform multimedia Business Today Experience”

     

     

  • The campaign is live on leading business channels such as CNBC TV18, CNBC Awaaz, CNBC Bajar and ET NOW

    IIFL runs #StayHomeStaySafe #StayInvested TV campaign

    By A Correspondent

     

    IIFL Securities has launched a new campaign #StayHomeStaySafe #StayInvested with #IIFLMarkets App as it sees massive traction on its account opening and trading requests through the mobile app. More than half of IIFL customers trade through IIFLMarkets App and the numbers are rising significantly since March as lockdown is implemented to fight Covid-19.

     

    The campaign is live on leading business channels such as CNBC TV18, CNBC Awaaz, CNBC Bajar and ET Now.

     

    Speaking about the app and the campaign, R Venkataraman, MD of IIFL Securities said: “IIFL Markets App is the most popular stock trading app in the country which gives free access to NSE, BSE, MCX, and NCDEX, including comprehensive access to even Guest Users. The app is packed with in-depth analysis, top of the line charts, charting tools, expert research, livestock prices, market watch, and many more features. This TVC highlights how this ‘small, little app’ packs everything that an investor needs to know or do for stock trading.”

     

     

  • The company has now announced her elevation as EVP – Focus, to head revenue

    Smriti Mehra is now EVP, Focus at Network18

    By A Correspondent

     

    After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company has now announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing and Special Projects, Network18.

     

    In her first stint with Network18, Mehra was National Head for CNBC-TV18 Focus.

     

    Commenting on the appointment, Smriti said, “I’m so very excited to be taking on this role as I think Network18 Focus has pioneered the concept of partnering with clients to create platforms of engagement for brands and businesses. And I look forward to working with the fabulous team at Network18 and create more firsts and bigger properties.”

     

     

  • Zee group’s decision to shed up to 50% equity to turn a media-tech major sets the market aflutter

    Who will be ‘extraordinary together’ with Zee?

     

    By A Correspondent

     

    In October 2017, the Zee group unveiled its new corporate identity. Extraordinary Together was to be the new credo.

     

    While making the announcement on Zee’s new corporate brand ideology last year, Punit Goenka, MD & CEO, ZEEL had said: “Our Chairman, Dr. Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, Zee has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

     

    Chairman Subhash Chandra is known to be a man in a hurry to achieve his goals. And realising that the content-led broadcast play could be a cul de sac, if not merged with technology, he and his family took this significant decision that has indeed sent the market aflutter – not just M&E and M&A but Corporate India as well.

     

    So as the world was just done with Diwali, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such as AI, lOT, 3D printing AR, VR and many more. It was observed that these developments will impact virtually all businesses across sectors and business practices will be driven by technological innovation.

     

    The review showed that the family needs to accelerate efforts to stay ahead of fast changing trends. The review noted that with the current 1.3 billion viewers and close to 50 million digital viewers growing at a fast pace, ZEEL is well placed to benefit from current market trends due to its strong brand & bouquet of domestic & international channels. Adding to that strength, Zee5 will further enable the company to leverage the benefits of changing video consumption trends, contributing significantly over the coming years.

     

    Speaking on where the business stands today, Jawahar Goel said, “Punit and Amit have made the right sustainable investments for the future and the business is growing ahead on all fronts in a focused and disciplined way.”

     

    A communique issued notes: “On its own, ZEEL would remain a leader in both linear and digital distribution. It has the consumer insights and knowhow to produce and deliver content for the South Asian diaspora globally. The management depth the Company has built over last two decades distributing content globally in 12 foreign languages puts the Company in a unique position. It has strong revenue streams including advertising and subscription – domestic and international. However, there is recognition that a right global strategic partner will help in transforming ZEEL further, and maximise long term value. It will transform it into a global media-tech player with a unique offering of content to the main stream audiences in 170-plus countries putting it into A KING POSITION globally. It has been decided to undertake a strategic review of Essel’s shareholding in ZEEL with a view to maximise value for the business. The proposed transaction to divest upto 50% of Essel’s holding to such a partner, is expected to address the Essel Group’s capital allocation priorities and will allow ZEEL shareholders to capture the full value of India’s largest entertainment broadcaster with an ever strengthening bouquet Essel has decided to appoint Goldman Sachs Securities (India) Ltd. as their investment banker and US and Europe-based LionTree as an international strategic advisor for this exercise. Essel expects the outcome of the strategic review to be concluded by March/April 2019. We hope that this transaction will meet the objectives of the Essel Group as well as the minority shareholders of ZEEL. India remains a priority market for Subhash Chandra and the Essel Group and the family believes that India is at the cusp of significant growth. The family will continue to invest in growth opportunities in India. Regardless of the outcome of this exercise, Essel is committed to create significant long term value in ZEEL and shall keep on contributing in every possible way going forward.”

     

    The Zee management has had a Call with analysts and Goenka has also had detailed conversations with the business media on this latest gambit. Market analysts and observers MxMIndia  spoke have all been taken by surprise by the move. “Subhash Chandra is known to be master strategist and a maverick, but the decision to shed equity in the most profitable broadcast business in the country is a surprise,” said one analyst who has been tracking the company for over a decade. “However, Chandraji has foresight. Global trends are clear indicators that a content-only play has no long-term future. It has to be a marriage between content and technology. Even internationally, that’s where the wind is blowing.”

     

    The question though the analyst we spoke with as well as others is whether the new suitor will be willing to play a junior role in Zee. “Anyone investing serious dosh will want to play a centrestage role in how the business is going to be conducted. In media, just a few seats on the Board aren’t enough.”

     

    While Goenka said in an interview with CNBC TV18, that he’s happy to exit entirely and start life anew, that’s possibly not the route that global players are looking at. “They realise that only the Subhash Chandra family can run such a lean, mean and successful enterprise. They will want them to continue to drive the business at least in the short run. While technology requires the money, content requires an acumen that Zee has in plenty,” said one more analyst, again speaking on anonymity.

     

    Extraordinary Together is indeed an appropriate credo for the state of things to come.

     

     

  • The marquee property will bring forth 25 leading Martech evangelists to share knowledge, in-depth analysis and insights with the marketing industry at large

    Netcore and CNBC TV18 unveil ‘The Martech Marathon 12×25’

    By A Correspondent

     

    Netcore Solutions has joined hands with CNBC-TV18 for a knowledge-sharing event – ‘The Martech Marathon 12 x 25’ to be held on June 13 in Mumbai. The event introduces will see 25 top Martech evangelists putting forward their ideas and insights. The TEDx-style event, which will also be live-streamed for remote audiences.

     

    The line-up of speakers at the event include Shivakumar, Group Executive President, Aditya Birla Group; Siddharth Banerjee, EVP-Marketing, Vodafone India; Apurva Chamaaria, Chief Revenue Officer, RateGain; Mona Gandhi, Head of Strategic Alliances and Growth, Airbnb India; Gunjan Soni, CMO of Myntra & Head of Jabong; Jaimit Doshi, Executive Vice-President, Kotak Securities; Rubeena Singh, CEO, iProspect India; Sameer Pitalwalla, Co-Founder & CEO, Culture Machine; Sidharth Rao, CEO and Co-Founder, Webchutney; Pallavi Chopra, Haed of Marketinig, RedBus; Subrat Mohanty, Co-Founder & CEO, Hurix Digital; Amresh Godbole, Managing Director, Digitas India; Sridhar B, Chief Digital Marketing Officer, Diageo; Pooja Jauhari, CEO, The Glitch; Srinivas Jain, Executive Director and Chief Marketing Officer, SBI Mutual Fund; Himani Agarwal, Director, Commerical Marketing, Microsoft; Lakshmi Narasimhan, Chief Growth Officer, Group M;

     

    Said Kalpit Jain, Group CEO of Netcore Solutions: “The end-customers are embracing digital technologies in every walk of their lives, building expectations that are driving the digital disruption across all industry verticals. Every marketer is thus driven to understanding and adopting Martech, and the easiest way to do this is through best practices, which only these Martech evangelists can talk about.

     

    Added Joy Chakraborthy, CEO – Forbes India and President Revenue, Network 18: “With ‘The Martech Marathon 12 x 25’ we want to assist modern marketers with adopting new-age technology, allowing them to amplify brand reach and presence. Along with knowledge sharing, the platform also intends to serve as a hub for networking, and generation of breakthrough ideas and practices that largely aid the Martech universe.”

     

     

  • It's clearly a mix of content and distribution (and hence promotion) which works for viewership spikes

    Distribution push ensures CNBC-TV18 touches new high on Budget Day

    By A Correspondent

     

    So what led leading English business news channel CNBC-TV18 to score a new high in terms of ratings on Budget Day? While the channel has been ahead of competition for a while, on Feb 1 when Finance Minister ArunJaitley read out his Budget Speech in Parliament, CNBC-TV18 gained 86 per cent market share vis-à-vis rival ET Now which was at just 10 per cent. CNBC-TV18 was #1 with 92 per cent share while the main speech was on with ET Now at 7 per cent, BTVi at 1 per cent and NDTV Profit & NDTV Prime at 0.4%.

     

    According to industry sources, there are a variety of reasons that led to the flagship news channel of the Network 18 group to gain much traction around the Budget. While the line-up of invited guests was roughly the same across channels with a few additional names with each of them and some going to ET Now ahead of CNBC-TV, what turned the tide in favour of the older business channel was the presence of former editorial head Udayan Mukherjee.

     

    Mukherjee is decidedly the best known name at trading hours on business television, and along with him the core team of Shereen Bhan, Latha Venkatesh, AnujSinghal and Sonia Shenoy  Contrast this with ET Now’s  Sandeep Gurumurthi, SupriyaShrinate, NikunjDalmia, Ayesha Faridi and Tanvir Gill plus veteran journalist Swaminathan Aiyar and it was clearly Advantage CNBC-TV18.

     

    But along with the content thrust and bringing Mukherjee down from his Himalayan abode for the special broadcast was the distributional arsenal deployed by CNBC-TV18. The creation of the landing page, which has been described as a legitimate albeit expensive exercise to ensure viewership is maximised, is what led to a significant spike, said an industry insider.

     

    While the Budget Day success may considered to be a one-off, amongst business channels typically, a high here portends well for the channel through the rest of the year.

     

    Clearly it’s a mix of content and distribution (and hence promotion) which works for viewership spikes.

     

  • Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years

    CNBC -TV18 makes an impact on Budget Day

    By A Correspondent

     

    CNBC -TV18 had a good run on Budget Day. The English business news channels was more than 1.5 times of ET Now and Times Now put together in the Budget week thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

     

    According to BARC, All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

     

    For the Budget Speech, All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.

     

  • By choosing to do so, the Advertising Standards Council of India has failed in its duty, writes Pradyuman Maheshwari in Mediaah!

    Mediaah! Why is ASCI mum on CNBCTV18-ET Now issue?

    By Pradyuman Maheshwari

    The stakes are high in the news television business. The winner – in this the leader of the pack – generally takes it all – and given that it’s not an easy business to run, there are just too many claims on counter-claims on which is the #1 channel.

    Earlier this month, ET Now released large ads in The Times of India claiming it’s the No 1.

    On Monday, June 15, we received a mail from a PR agency claiming to represent CNBC-TV18 that ASCI asks ET Now to withdraw the misleading ads.

    Quality journalism requires some no-brainer rigour. You don’t trust the source even it may otherwise be credible. If Company X says it has won a case in the courts, you want to see the Court Order. Ditto with an FIR with the cops.

    But for some, publishing is pure commerce. Like that phrase we’ve been hearing in the ongoing political drama: quid pro quo! This is not the time to shout out loud about the rigour we follow. On to the case…

    So I called the ASCI secretariat on Monday and asked if the advertising self-regulator ever gave out individual dispute orders. The person taking my call said “No”, and was surprised that the channel had done so because ASCI normally discourages the winning party from going to the media about winning a certain dispute.

    In fact the outcomes of each complaint is made public only after allowing enough time for a review request by the losing party.

    I thought it was fair.

    What this basically meant is that while CNBC-TV18 may have had its complaint upheld, the order was conveyed officially but privately to both parties (CNBC-TV18 and ET Now) and not expected to go public… ASCi would do that after two months (on June 2, we received info on upheld complaints of March 2015).

    I asked ASCI if it had indeed issued the order restraining ET Now. I got no comment. I could approach either CNBC TV18 or ET Now for more, I was told. I thought that it was a strange reaction, but then ASCI is esteemed Self-Regulator.

    We dug into ASCI’s CCC reports over the last six months and did not find any complaints against both channels.

    The story was simple until Tuesday evening. Yesterday, that’s Wednesday, June 17, The Times of India’s Mumbai edition had an ET Now ad under the paper’s masthead (on Page1) claiming the channel is #1. It was similar to the earlier one which was contested by ASCI. Now. while technically, ET Now is required to withdraw ads by June 22, the operative word is ‘by’ and not ‘after’.  In all fairness, after hearing of the ASCI order, it should have stopped carrying the dispute ad.

    My immediate response was to write to ASCI, the Advertising Standards Council of India.

    My questions:

    1. What steps does ASCI take if and when an advertiser violates its advisory and continues with its advertisements even after the advisory has been issued to the advertiser?

    2. Has ET Now contested the ASCI advisory/order on withdraw advertising that was found to be misleading.

    I waited all day only to be told by the Secretary General late evening by mail that I will not get the answers. The reason: “In our last conversation I have very clearly indicated that as a policy, ASCI does not comment on individual cases. Your query below not being generic, it would not be right to comment on the same. Our request would be to not quote ASCI since this news has not been issued by ASCI.”

    Needless to say, I was surprised with the ASCI response. At MxMIndia, our intent in approaching ASCI was simply this: “If CNBC-TV18 made a false claim on Monday, it must be exposed and if ET Now has mocked at an ASCI advisory and gone ahead with an ad, then it must be exposed too.”

    By not responding to our query, and possibly because it doesn’t want its name dragged into a controversy between two powerful media groups, we are being compelled to look at motives behind ASCI not being transparent on the incident, even if there aren’t any. As my namesake ACP Pradyuman would say in the serial CID: Kuchh toh gadbad hai!

    Also, clearly, ASCI – as a body needs to be vigilant in its attempt to lay standards in the business and craft of advertising. Perhaps it makes sense for ASCI to have in its fold some non-advertising/media industry biggies who would not be soft on erring members of the fraternity. And be strong and aggressive with advertisers who are incorrect and do not honour the ASCI code in letter and spirit.

    By not doing so, it’s only doing great disservice to the industry that has set it up.

    Remember, it was not very long ago that a minister of the central government had raised questions on ASCI’s efficacy. Some industry commentators had even raised questions about whether ASCI can deliver.

    We believe it can, but not if chooses to stay mum on key decisions such as these.

     

    Here’s the press release we received from a PR agency representing CNBC-TV18:

    ASCI asks ET NOW to withdraw misleading ads

    June 15, 2015, Mumbai:

    The Advertising Standards Council of India, (ASCI) has upheld CNBC-TV18’s complaints against the advertising campaign released by ET NOW news channel on May 31. ASCI has advised ET NOW to withdraw or modify appropriately the said ads by 22nd June 2015.

    Their campaign, launched on 31st May, 2015, was declared to be based on BARC data and their ‘internal data’.  In its ruling, ASCI made the following observations:

    On ET NOW’s claim – “India’s No. 1 Business Channel.”

    ASCI has upheld the complaint against this claim. Firstly, the data provided by the Advertiser is for leadership among English Business channels only and it does not consider the other regional business channels. Hence it was concluded that this declaration is misleading by omission on the advertiser’s part and contravenes Chapter I.4 of the ASCI Code.
    Secondly, the source quoted is of BARC covers only two weeks of data. It refers to TV audience in the 10 to 75 lakh town class and this does not constitute the whole of India and this contravened Chapters IV.1 (b) & (d) of the ASCI Code.
    On ET NOW’s claim – “Built on Expertise. Monthly Positive Stock Calls: ET Now – 1044 CNBC TV18 -326”

    ASCI has upheld the complaint against this claim. The proprietary data source quoted for the claim, “Monthly Positive Stock Calls: ET Now – 1044 CNBC TV18 -326” was “Research – Consult Kraft | Period: Nov ’14 to Apr ’15 | Based on Avg.  Monthly Positive Stocks recommendations All Market Days, 7:30am to 3:30pm. This data period does not overlap with the viewership data period referred to in the advertisement.  The data provided therefore, was likely to mislead by implication and ambiguity and this contravenes Chapter I.4 of the ASCI Code.
    On ET NOW’s claim – “Built on Speed. 6 out of 10 Business Stories Break on ET Now”
    ASCI has upheld the complaint against this claim. This claim was not substantiated with evidence to prove that the Advertiser was indeed able to break more stories / break stories faster than others and was therefore misleading. This contravened Chapters I.1 and I.4 of the ASCI Code.

  • The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures

    Maxus creates special innovation platform for Vodafone

    By A Correspondent

     

    When the seeds for a successful business venture are sown, it takes a great amount of passion and the right opportunities for it to become prosperous. Devising a fresh media gratification marketing plan for its client Vodafone, Maxus has endeavored to assimilate special branded content and programming, along with a consolidated promotion package, in order to reach out to the right audience at a phenomenal scale.

     

    The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures, where entrepreneurs attempted, in a pitch-perfect platform, to emphasize their position on reasons why Vodafone should provide them with a strong media and consultancy backing. And the prize? The top ten list featured on India’s biggest business news channel, CNBC-TV18, the prestigious Forbes India magazine, business tabloid Mint and the online business portal moneycontrol.com.

     

    Providing details of the same, Shailja Vohra, National Director, Maxus ESP informed, “Vodafone has partnered with Maxus ESP to devise and implement  the content strategy campaign which began with a CALL FOR ENTRY Stage promoted on Mint, Forbes, CNBC-TV18, Moneycontrol.com and the strong Social Media assets of the TV18 group. At the same time, India’s most well-known business news anchor, Shereen Bhan, is the face of this strategic campaign and is showcased in the CFE promos.”

     

    “The content extended across digital, on-air and in-show branding. This unique initiative also proved that our business acumen lies in delivering the best, for our esteemed client” she added.

     

  • Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor.

    Siddharth Zarabi to Join Bloomberg TV India as Exec Editor

    By A Correspondent

     

    Bloomberg TV India has announced the appointment of  Siddharth Zarabi as Executive Editor. Mr Zarabi has overall experience of 17 years in print and TV business journalism, and he will assume responsibilities from Vivek Law effective tomorrow, November 1, 2014.

     

    Mr Law has meanwhile decided to pursue his personal interests after a stint of four years as Editor. Mr Zarabi in his prior assignment was National News Editor of CNBC TV18, with the responsibility of driving reporting teams nationally, apart from leading special news programming initiatives on the channel. He was earlier the Economic Policy Editor and Delhi bureau chief for CNBC-TV18. Prior to his employment with CNBC TV18, he has worked with Business Standard and The Indian Express.

     

    Assuming charge of his new responsibilities, Mr Zarabi said, “I am extremely excited to take on this new role as Executive Editor of Bloomberg TV India. I am confident that with the credible platform already created by Vivek and the entire editorial team, and with the strong support of Bloomberg,the world’s most influential news organization, the channel and its related products will further strengthen their leadership position in India, and deliver increasing value to their target ‘Influencer” audience.

     

    As Executive Editor, Mr Zarabi will be responsible to lead the editorial function across all verticals, and he will work closely with the entire team to further enhance Bloomberg TV India’s strong and influential platform for coverage of all aspects of the Indian economy, banking and finance, trade and industry, capital and FX markets, etc.

     

    Commenting on his transition, Mr Law said, “It is exactly four years since I came to this organisation with the mandate to head the editorial operations. I am extremely grateful to the shareholders for having reposed the faith in me to lead this fabulous team. These have been the four most amazing years of my 21-year journalistic career. We have together created an outstanding business channel. I have no doubt in my mind that this great product will only grow and grow in the coming months and years.”

     

  • Gautam will be responsible for the overall sales and revenue generation of the channel

    Gautam Bhanot joins NewsX as National Revenue Head

    By A Correspondent

     

    Gautam Bhanot

    ITV Network has roped in GautamBhanot as National Revenue Head for NewsX. Gautam will be responsible for the overall sales and revenue generation of the channel. He will focus on growing the top line for the company, while also creating new revenue streams and opportunities, and in turn significantly contributing to the overall growth of the ITV Network.

     

    Gautam is a seasoned media professional with more than 16 years of experience across leading media companies in revenue maximization, inventory management and market development. He comes with a proven track record of leading his team in achieving sales targets consistently. He joins NewsX from Network18 after a fruitful innings of 9 years, his last position being National Sales Head for CNN-IBN. Prior to this, he was Vice President – Sales, heading revenue generation for CNN-IBN, CNBC-TV18 and CNBC-AWAAZ, for the North region. Gautam’s has had successful stints at The Times of India & Economic Times and the TejBandhu Group.

     

    R K Arora, Group CEO said in an official communique, “We are delighted to have Gautam on board at this exciting time of growth and expansion at ITV Network. We are certain that his experience and understanding of the business will benefit NewsX as we strive to continue to be the market leader in English news genre, in line with ITV Network’s objective of becoming India’s profitable and largest TV news network.”

     

    Gautam is a Commerce graduate and holds an MBA degree with specialization in marketing.

     

  • CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year

    CNBC-TV18 and Mint into content alliance

    By A Correspondent

     

    CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year. Starting today (April 1, 2014), every issue of Mint will carry exclusive content from CNBC-TV18 while Mint’s news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com.

     

    Speaking about this development, R. Sukumar, Editor, Mint said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”

     

    Commenting on the alliance, Shereen Bhan, Managing Editor, CNBC-TV18, said: “At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective.”