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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

AdEx on all media drops in Oct 2017 (vis-Ã -vis Sep)

As per TAM AdEx brought to exclusively by MxMIndia, advertising across TV, print and radio dropped last month

Written by

Index : Sep’17 = 100
*Source: AdEx India (A Division of TAM Media Research)*
*Note: Figures are based on Col*Cms for Print and Secondages for TV and Radio*
*Period: Oct’17*

By A Correspondent

Every week, MxMIndia in partnership with TAM AdEx brings you a scan of advertising expenditure across print, television and radio in various categories. And on a monthly basis, we bring you a view on how the adspends have been for a calendar month vis-Ã -vis the previous calendar month.

October this year was all-important given that Diwali was on Oct 19, and before that we saw the frenzy towards shopping and sales.

The data we bring you below is hence of particular interest: