MxMIndia

Tag: TAM Media Research

  • To commemorate the new stadium at Motera

    TAM Sports turns Pink

    By Our Staff

     

    TAM Sports will turn pink starting today (Feb 24) afternoon, commemorating the Pink Ball Test Match between India and England in Ahmedabad.

    Said a spokesperson for TAM Media Research: “TAM Sports will be turning pink once again, for the third India-England Pink Test match. This is in reverence to the spirit of cricket as a sport, Indian sponsors and cricket fans. If you recall, TAM Sports had turned Pink for the very first Pink Ball Test in India, Year 2019. To further demonstrate TAM Sports’ commitment to keep serving Sports fraternity, we announce Complimentary Brand Evaluation Report (Brand Exposure on TV) for the 1st Test Match (On-ground/In-Stadia sponsor brands) in the World’s Largest Cricket Arena.  TAM Sports has been in India for more than a decade, serving a number of Brands present on Sports arena and gracing several of the Sporting occasions. This is our way of showing gratitude to the Brands supporting the game, our Players, the sporting bodies as well as infrastructure creators of the brand new stadium at Motera, which are a part of our awe-inspiring ambassadors for the Country”.

     

     

  • TAM has partnered with Revuze, a global product experience management specialist

    TAM launches CRISP to track consumer reviews & influencer sentiments for brands

    By A Correspondent

     

    TAM Media Research has announced the launch of CRISP, an analytics tool to help decode consumer sentiments in the Indian marketplace. CRISP is short for Consumer Reviews & Influencer Sentiments for Brand Performance. The product is specially crafted for marketers to gauge and understand the actual consumer reviews/ sentiments and augment the consumer product connect, notes a communique. TAM has partnered with Revuze, a global product experience management specialist.

     

    Speaking on the launch, L V.Krishnan, CEO, TAM Media Research: “Today’s evolved Indian consumer is not just pragmatic about the products they purchase but extremely vocal and quick to give reviews. For a Marketer, these customer feedbacks can help realign product and communication strategy effectively. Hence, it is crucial for Marketers to constantly keep track, understand and re-connect while managing consumer sentiments towards Brands. TAM has partnered with Revuze to bring a new age, robust, data analytics tool – CRISP, for Marketers to decode the realms of unstructured feedback data from consumers and retrace it back into defining sharper rrand strategies. In a fast-paced evolving environment, it can be a crucial weapon for marketers to win additional brand sales and market shares. CRISP will help build the much-needed superior analytical prowess within the marketers business and help analyse product usage, identify areas of product/service improvement based on feedbacks so as to take quick footed decisions.”

     

    Added Shai Etzion, CRO, Revuze: After showing significant success in the USA, Revuze is entering the Indian market partnering with TAM Media, a natural choice being our mutual Nielsen family relationship and their 20+ years’ experience in deep understanding of the Indian media landscape. It will be a compelling product and a gamechanger for India to understand consumer sentiments and reviews.

     

     

  • The self-regulatory body has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media under its National Advertising Monitoring Service (NAMS)

    ASCI adds 3k digital platforms for monitoring

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media under its National Advertising Monitoring Service (NAMS) for identifying potentially misleading advertisements. Initially, ASCI will track the food and beverage, healthcare and education sectors on digital media as they accounted for 79% of the complaints processed by ASCI last year, notes a communique, which adds: “With this, ASCI will now be monitoring a media horizon that is estimated to have more than 80% of India’s advertising spend on it. With digital advertising now accounting for 30% of the total mediaspends, and growing fast, this was the need of the hour. The variety of platforms covered spans search engines to video sites, news portals and websites for interests like astrology and automobiles. It is a natural extension of the responsibilities ASCI takes on to ensure the highest ethical standards in advertising and to increase consumer trust in it.”

     

    Said Rohit Gupta, Chairman, ASCI: “We live in a world that’s becoming more digital by the day, so a lot of marketing is shifting to such platforms. For a self-regulatory body, it makes sense to expand our monitoring of the offline space to include the online space as well. I believe ASCI is the only self-regulatory organisation in the world that does such extensive and ongoing monitoring of advertising. We couldn’t have asked for a better partner than TAM – its reputation and wide experience will help us achieve our mission to enhance trust in advertising and to ensure that our ethical code is adhered to.”

     

     

  • TAM Sports turning pink is an opportunity to thank and congratulate the spirit of players

    TAM Sports turns pink to mark pink ball Test

    By A Correspondent

     

    TAM Sports turns pink starting today, commemorating the first pink ball Test match between India and Bangladesh in Kolkata.

     

    Commenting on the initiative, a spokesperson for TAM Media Research said: “In a salute to the innovative spirit of Cricket as a Sport, TAM Sports is turning PINK during the five days of the first Pink Ball Test Match. TAM Sports has been in India for the last 10 years, serving a number of Brands, gracing several of the Sporting occasions. TAM Sports turning pink is an opportunity for us to thank and congratulate the spirit our players, who has been an amazing ambassador of not only the Sport as well as Brands that they represent.”

     

     

  • Here’s a list of the top five print advertisement innovations in Diwali 2018 as per AdEx India

    Top 5 Print Advertisement Layout Innovations – Diwali 2018: AdEx India

    By A Correspondent

     

    Diwali every year offers an excellent opportunity for advertisers to innovate in newspapers for their advertisements. While front-page jackets are still very popular, there’s a lot more that was tried and tested this year.

     

    We got this data from AdEx India, a division of TAM Media Research. The media is print, and the period is October 1 to November 5, 2018.

     

    Note: the Ranking is based on percentage share.

     

  • As per TAM AdEx brought to exclusively by MxMIndia, advertising across TV, print and radio dropped last month

    AdEx on all media drops in Oct 2017 (vis-à-vis Sep)

    Index : Sep’17 = 100
    Source: AdEx India (A Division of TAM Media Research)
    Note: Figures are based on Col*Cms for Print and Secondages for TV and Radio
    Period: Oct’17

     

    By A Correspondent

     

    Every week, MxMIndia in partnership with TAM AdEx brings you a scan of advertising expenditure across print, television and radio in various categories. And on a monthly basis, we bring you a view on how the adspends have been for a calendar month vis-à-vis the previous calendar month.

     

    October this year was all-important given that Diwali was on Oct 19, and before that we saw the frenzy towards shopping and sales.

     

    The data we bring you below is hence of particular interest:

  • BARC India set to be single TV viewership data provider with effect from February 29

    It’s final: TAM India to exit TV viewership from Feb 29. BARC India & TAM complete jv

     

    By A Correspondent

     

    The much-awaited joint venture between BARC and TAM India has been announced with with the formation of the meter management company. This new entity which will be called Meterology Data Pvt Ltd. (MDL) will commence its operations in the next couple of weeks as TAM India exits TV viewership measurement business effective February 29, 2016. As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This JV will help BARC India in growing its sample size. It may be recalled that MxMIndia was the first media entity to report on the BARC TAM deal.

     

    In MDL, BARC India will have full management control with a 51% stake, while TAM India – which includes Nielsen and Kantar – will have a 49% stake.

     

    Up to this point, BARC and TAM India, both have been generating and reporting TV viewership data individually to the Industry. Now, with the completion of this JV, BARC India will be the single provider of TV Viewership data.

     

    MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV Viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

     

    The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to Broadcasters, Agencies, Advertisers and others.

     

    Meanwhile, TAM India will continue providing to the market the following services: AdEx services of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its valuable clients.

     

    “The Industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the Joint Venture Company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

     

    “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned” added Kantar CEO Eric Salama.

     

    “We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” informed Nielsen MD Prashant Singh.

     

    TAM Media Research CEO LV Krishnan said “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last fifteen years will get combined to give BARC India a larger and robust TV panel sample base for the Industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the Industry through constant enhancements of its existing businesses.”

     

  • Presenting RAM Ratings for Week 42 of 2015… that's October 18 to 24, 2015

    RAM Ratings for Week 43 Oct 18-24, 2015

    Greetings on Dhanteras and the start of an all-new week. Here are the Radio Audience Measurement (RAM) Ratings for Week 43 of 2015… that’s October 18 to 24, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​​

     

     

     

    Source : Radio Audince Measurement (RAM), a division of TAM Media Research
    TG: All People 12+
    Daypart: Whole Week
    Place of Listening: All
    Week: Week 43-2015 [18OCT to 24OCT]
    Market: MUMBAI
    Stations Share %
    Big FM 92.7 Mumbai 17.4
    Radio City 91.1 Mumbai 17.0
    Fever FM 104 Mumbai 15.0
    Radio Mirchi 98.3 Mumbai 13.7
    AIR FM2-Gold 100.7 Mumbai 11.5
    Red FM 93.5 Mumbai 10.1
    AIR FM1-Rainbow 107.1 Mumbai 3.8
    Vividh Bharati Mumbai 3.6
    Oye! 104.8 FM Mumbai 3.3
    Radio One 94.3 Mumbai 2.8
    Akashavani Mumbai 1.8
    Market: DELHI
    Stations Share %
    Fever FM 104 Delhi 19.3
    Radio Mirchi 98.3 Delhi 13.7
    Big FM 92.7 Delhi 13.0
    AIR FM2-Gold 106.4 Delhi 12.6
    Radio City 91.1 Delhi 11.3
    Red FM 93.5 Delhi 10.6
    Oye! 104.8 FM Delhi 6.3
    AIR FM1-Rainbow 102.6 Delhi 5.2
    Hit 95 FM Delhi 3.4
    Radio One 94.3 Delhi 3.1
    Akashavani Delhi 0.6
    Vividh Bharati Delhi 0.6
    Market: KOLKATA
    Stations Share %
    Radio Mirchi 98.3 Kolkata 18.6
    Fever FM 104 Kolkata 16.4
    Big FM 92.7 Kolkata 14.6
    Oye! 104.8 FM Kolkata 9.8
    Aamar FM 106.2 Kolkata 9.7
    Red FM 93.5 Kolkata 8.2
    Radio One 94.3 Kolkata 8.0
    AIR FM2-Gold 100.2 Kolkata 4.4
    Friends FM 91.9 Kolkata 4.3
    AIR FM1-Rainbow 107 Kolkata 3.0
    Power FM 107.8 Kolkata 1.8
    Vividh Bharati Kolkata 0.6
    Akashavani Kolkata 0.5
    Market: BANGALORE
    Stations Share %
    Radio City 91.1 Bangalore 23.0
    Big FM 92.7 Bangalore 21.2
    Radio Mirchi 98.3 Bangalore 16.7
    Fever FM 104 Bangalore 13.9
    Red FM 93.5 Bangalore 6.2
    AIR FM1-Vividh Bharati Bangalore 6.0
    AIR FM1-Rainbow 101.3 Bangalore 5.9
    Radio One 94.3 Bangalore 3.6
    Radio Indigo 91.9 Bangalore 2.0
    Akashavani Bangalore 0.9
    Gyan Vani 107.6 Bangalore 0.4
  • Billed as India's first cross-media audience measurement mechanism, the new service will offer a single currency for TV & Web Advertising Planning

    Meanwhile, TAM, IMRB launch combined TV + Internet audience measurement

    By A Correspondent

     

    TAM Media Research and IMRB International have jointly announced the launch of a cross-media consumption behaviour data service. Called ‘TeleWeb Audience Measurement’, it is being billed as the first ever service available in the Indian media industry. This new service will provide data and analytics on the consumption of content across TV and Online platforms like desktop and mobile websites, YouTube and even apps for devices like phones and tablets. TeleWeb Audience Measurement was officially launched on Tuesday and the service has started with a sample across six metros and will be reported on a monthly basis.

     

    L V Krishnan

    Commenting on the launch, L V Krishnan, CEO, TAM Media Research, said, “Content consumption has been transitioning across media platforms, especially television and online. Hence, understanding cross=media consumption patterns at one go and planning advertising investments was imperative. This is what makes TeleWeb Audience Measurement the most awaited service for the Indian Media Industry. It is a win-win situation for both the mediums as it will create mutual pull of advertising investments.”

     

    Highlighting the value that TeleWeb Audience Measurement would bring to the Industry, Hemant Mehta, Senior Vice President, IMRB International said, “We are delighted to partner TAM Media and bring to the industry the first measurement of two screens. With content increasingly becoming platform agnostic, we believe this is an important step in measuring the total reach across platforms. Besides providing the content owners an understanding of the size and profile of their audiences across Digital and TV, the TeleWeb Audience Measurement service will also help advertisers identify new, interesting and cost efficient communication opportunities. For Digital publishers with video content, TeleWeb Audience Measurement would help in benchmarking themselves   vis-à-vis TV channels”.

     

    It may be noted that TAM is a joint venture of Kantar Media and Nielsen. IMRB is part of Kantar Media, which is fully owned by WPP.

     

    Presently, WAM’s five-year-old internet panel-based audience measurement platform tracks usage behaviour amongst active internet users in India and has a sample size of 6075 respondents across six metros (Mumbai, Delhi, Kolkata, Bengaluru, Chennai and Hyderabad) which will be fused with TAM viewership data of 10936 individuals from the same  6 Metro Markets (across 2500-odd panels). WAM tracks URLs surfed from user machines and mobile handsets to provide a complete view of consumption habits of audiences across digital properties.

     

    The WAM data from six metros above will be fused with the TAM TV Viewing data from the same markets. The fused output will be made available through a Client Software Interface called Video Xpress.

     

  • Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam & Orissa

    TAM fortifies its mobile App with Version 2.0

    By A Correspondent

     

    Highlights of TAM Mobile App Version 2.0 are:

     

    • GRP Numbers: The new version will have TV Viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares)
    • TVR Data: Along with TVTs for the Programs, TAM India Mobile App 2.0 will provide TVR for Top Unique Programmes
    • Addition of Markets: As compared to the earlier version, TAM India Mobile App 2.0 will have data sets for Assam & Orissa along with existing 7 Markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal, PHCHP)
    • Modified TG: Every Genre and market will have a TG as per the requirements of each section
    • Modified Graphical Representation: TAM India Mobile App 2.0 will have Graphs representing weekly data instead of the earlier format of 4 weeks average.
    • New Pay Version: TAM India Mobile App 2.0 will be accessible even to the non-TAM subscribers at a minimal subscription cost.

    After a successful launch of its TV viewership mobile app last year, TAM Media Research has released an upgraded Version 2.0 of the same application. This new version is fortified with added data sets and customized user friendly features that will make the mobile consumption of TAM’s TV viewership data even more easier and enjoyable, notes a communiqué. It is available for Android and Apple devices.

     

    Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam & Orissa.

     

    Talking about the upgraded app, LV Krishnan, CEO, TAM Media Research, said, “We set a trend last year when we provided this mobile App facility to Industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing but even new users to enjoy the benefits. The purpose behind this Mobile App, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”

     

  • Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research

    Yoga Day earns big dividends on news channels: TAM data

    By A Correspondent

     

    Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research.

     

    The news channels took the opportunity on International Yoga Day to give viewers a break from the Lalit Modi case which had been dominating the coverage since the previous week.

     

    Celebrated on June 21, the event was also covered outside the news genre, on various Doordarshan regional channels along with DD National, which garnered the rating of 0.09 at an All India level. (All 4+)

     

    Among the Hindi news channels, Aaj Tak witnessed maximum viewership for Yoga Day coverage which devoted 50% of its content time to the same on June 21. However, it was IBN 7 which covered this story most heavily with 9 hours content.

     

     

    The viewers entered the genre earlier than usual on Yoga Day.

     

    Times Now was the leading English News channel to gain viewership from Yoga Day coverage, which garnered 47% of the overall viewership of this news within the English News Genre.

     

    Both Aaj Tak and Times Now maintained their leadership position in the respective genres in week 26.

     

  • The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research

    TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015

    By A Correspondent

     

    The sports genre has seen a 21% viewership gain in Week 25 of 2015, as per analysis conducted by S-Group, the analytical arm of TAM Media Research. The recent India-Bangladesh first ODI saw a viewership growth of approx 120%  with reference to the previous India-Bangladesh encounters in 2014.

     

     

    • The increase in viewership levels is majorly because of increase in TSV levels in the current week
    • Star Sports 1, Star Sports 3 & Ten Sports have seen a major growth in the week 25 2015.
    • Ind vs Ban 1st ODI & WWE- Money in the bank feature in the top programme list in wk 25 2015

    • Current Ind/Ban 1st ODI has seen a viewership growth of approx 120%  w.r.t previous Ind/Ban encounters in 2014.