MxMIndia

Tag: Uber India

  • Releases digital film #IndiaKiRide

    Uber celebrates 10 years in India

    By Our Staff

     

    Uber, transportation conglomerate, celebrates 10 years in India. To mark the milestone it released a digital film #IndiaKiRide.

     

    According to a press statement, Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.

     

    Reflecting on Uber’s ten year milestone, Prabhjeet Singh, President, Uber India and South Asia, said: “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”

     

  • To promote outstation travel

    Uber rolls out new marketing campaign

    By Our Staff

     

    Uber launched its new marketing campaign for Uber Intercity, its flagship product for outstation travel. With the resurgence in intercity leisure travel, the campaign has been timed just ahead of the busy summer travel season. The multi-film digital campaign highlights the ease of travel booking, convenience of door-step pick-ups and affordable one-way fares for out of town travel on Uber.

     

    Ameya Velankar, Head Of Marketing, Uber India and South Asia said: “We’re excited to launch visually stunning short films that showcase the diverse use cases of Uber Intercity. Using a consistent story formula and single product message of ‘Go Anywhere,’ we’re confident that these films will inspire many more riders to choose Uber Intercity for their outstation travel needs.”

     

  • To showcase how our consumers can travel safely in an Uber

    Uber India drives up safety awareness in new campaign

    By A Correspondent

     

    To raise awareness of its safety processes as well as technology-enabled safety features, Uber has launched a two-month long ‘Safety Never Stops’ campaign in five languages across India.

     

    Commenting on the launch of the campaign, Pavan Vaish, Head of Central Operations, Uber India and South Asia said: “At Uber, your safety is paramount to us. To strengthen our commitment to the safety of our customers, awareness of our various safety features is the key. That is why we have introduced the Safety Never Stops campaign to educate our users about features that will help us make the platform safer.”

     

    Added Sonal Dabral, Chief Creative Officer, Ogilvy APAC: “Like always it has been a pleasure to partner with Uber for one more important campaign – “Safety Never Stops”. It’s a serious message so the campaign was conceptualised using the metaphor of an airline safety briefing. Also because the number of pioneering and innovative safety features Uber has launched for rider safety could rival the safety features of any airline. We hope it acts as a friendly reminder to consumers of the existence of these features so that if they ever need to use them, they have no doubt.”

     

     

  • Uber urges people to convert parking areas into parks

    Uber bats for sustainability with its #ParksNotParking ad campaign

    By A Correspondent

     

    Uber India has unveiled a new campaign titled #ParksNotParking that aims to raise awareness about the ills of growing congestion and pollution in cities which is turning many of them into giant parking lots, thereby underscoring the urgent need to better utilise urban spaces for building parks.

     

    Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said: “Increased car ownership is robbing cities of their parks and much needed green spaces. Through our #ParksNotParking campaign, we aim to educate and encourage citizens to choose smarter and shared mobility solutions. Just as cricket builds bridges and helps people come closer together, we remain confident our initiative will build communities united by a vision of promoting more sustainable lifestyles.”

     

     

  • This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations

    Uber appoints Manisha Lath Gupta as Head of Marketing

    By A Correspondent

     

    Uber has announced the appointment of Manisha Lath Gupta as the Head of Marketing for India. This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations.

     

    Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce, fintech and for a short while in politics (Aam Aadmi Party).

     

    Lath Gupta will take over from Sanjay Gupta, who will soon move to Uber US  and Canada in a new role.

     

    Commenting on the new appointment, Pradeep Parameswaran, President, Uber India & South Asia, Uber said: “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”

     

    Said Lath Gupta: “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”

     

     

  • The driver partner-focussed campaign goes live on July 5, positioning the brand as a trusted enabler for the community

    Uber India unveils second leg of ‘BadhteChalein’ campaign

    By A Correspondent

     

    Uber has unveiled the second leg of its recently launched India brand campaign – ‘BadhteChalein’, featuring brand ambassador Virat Kohli. The campaign has been envisioned around the brand’s new positioning that is intended to build Uber as an enabler of movement in order to ignite opportunity for all to progress in life.

     

    Commenting on the campaign’s driver focussed narrative, Sanjay Gupta, Head Marketing Officer, Uber India said: “Uber is always finding ways to celebrate its driver partner community. Each day, our driver partners play a pivotal role in moving India forward and it is our constant endeavour to enable them to achieve greater heights. Through the representation of driver partners across the country in the ad film ‘Virat’s XI’, we want to showcase Uber as an inclusive platform that welcomes diverse backgrounds and provides entrepreneurship opportunities to millions of people. It further extends to strike the right balance between economic opportunity and dignity of the vocation. Virat plays the role of a coach, encouraging his star team to bring their best to the table at all times; all of this in a cinematic and engaging manner.”

     

     

  • The integrated marketing campaign goes LIVE on June 11 across TV, Digital Media, Print, Outdoor and Radio

    Virat Kohli drives new brand message for Uber India

    By A Correspondent

     

    Uber has unveiled its new brand campaign with brand ambassador Virat Kohli. The baseline, ‘Badhte Chalein’, is built around the brand’s new positioning that is intended to build Uber as an enabler of movement, that is culturally progressive.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “Uber connects millions of people in India to their destinations each week. That said, each trip represents more than just a physical journey – it’s a step forward in the larger journey of their lives. This is not just a brand idea – it’s happening on the ground, across India, everyday. This brand position is as intrinsically human as the millions of people who ride with us each week, and each of their pursuits. The communication has been designed to be progressive in thought, aspirational in spirit, widely-relatable in manner. And with Virat – perhaps India’s most inspiring model of personal progress – Uber has found a partner at the crease who embodies the drive we share with millions across India. The breadth of communication built around this idea across ATL, digital and owned media, will cement our positioning and bring it to life.”

     

    The campaign is conceptualised by Ogilvy and aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India. It positions Uber as a brand that is beyond transportation from point A to point B, reinforcing Uber’s role as an enabler of opportunities for hundreds of thousands of driver partners and riders in India.

     

    Speaking about the campaign, Sonal Dabral, Group Chief Creative Officer& Vice Chairman – ‎Ogilvy said: “It is always exciting to create work that rises above just selling a product or a service and puts forth a life philosophy. Bringing to life Uber’s message of moving ahead with purpose, in itself became a journey of passion for us. The integrated campaign is led by a set of interconnected films. Virat stars in the manifesto film along with a cross-section of everyday warriors who have their own four different stories told through four individual films. Together they create a rich tapestry of engaging stories. Hope everyone will enjoy this campaign as much as we did creating it. And I certainly hope after this campaign they will see every journey they take, big or small, in a new inspiring light. With one resounding thought in mind: Badhte Chalein.”

     

     

  • The partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come

    Virat Kohli appointed brand ambassador for Uber India

    By A Correspondent

     

    Uber has announced the appointment of Virat Kohli, captain of the Indian men’s cricket team as its first brand ambassador in India.

     

    Speaking on the occasion, Amit Jain, President, Uber India & SA, said: “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.”

     

    Added Sanjay Gupta, Head of Marketing, Uber India & South Asia: “Virat personifies dynamism, integrity, grit, ability and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,”

     

     

  • This year, a multitude of region-specific locations, scenarios and characters were designed, alongside an original soundtrack with a modular composition, allowing seamless splicing with visuals

    ‘Year with Uber’ reveals interesting travel insights across countries

     

     

    Uber announced the launch of ‘Year With Uber’ - an interactive visualisation of the way people moved across cities. For this campaign, Uber and R/GA Singapore have collaborated to create interactive and shareable visualisations of the way people moved across cities in 2017.

     

    According to Sanjay Gupta, Head of Marketing, Uber India, the campaign aims to bring together data and moments, among them Indian cultural elements and festivals. “We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India.”

     

     

  • Rolls out first-ever TVC in India with the tagline 'Ise Apni Hi Gaadi Samjho'

    Uber begins India promotion blitz with first brand film

    By A Correspondent

     

    Ridesharing app Uber has unveiled its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the campaign aims to build everyday brand relevance and reframe personal mobility. This also marks the launch of Uber’s first TVC in India.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “At our scale, there are millions of amazing stories that we hear each week – stories of heart-warming experiences that take place between riders and driver-partners across the country. It’s these stories that keep people coming back to ride and drive with us. Over the last four months, we’ve spent hours listening to our riders and driver partners across the country to co-create our communication strategy, and build out the idea of Apnapan in the truest sense. We’re super excited to launch this campaign, as it’s our first step towards reframing the narrative around personal mobility and freedom for millions in India. So when you use Uber next, Isey Apni hi Gaadi Samjho.”

     

    Reinforcing that Uber is everyday, for everyone, the campaign is conceptualised by Taproot Dentsu.Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said:”Being a regular Uber user, I can vouch for the fact that it’s changed my life. It’s rare to work on a campaign where the idea is true to the brand and the service, where you don’t have to create a story because the real thing IS the story. The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around Apnapan.”

     

    Uber recently partnered with Madison to execute the media strategy. A multi-platform campaign, Uber’s digital-first approach see Facebook and Youtube as primary channels, television for broader air cover and radio to communicate with the commuting audience. Said Vikram Sakhuja, CEO, Madison on the media outreach: ”With the launch of this campaign, we expect more people to connect and use the convenience provided by Uber in the Indian context -  just like it it is being appreciated and used by people in various countries across the world ”

     

  • Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder

    Uber India appoints Sanjay Gupta as Head of Marketing

    By A Correspondent

     

    Uber has appointed Sanjay Gupta as the Head of Marketing for Uber India. With over 15 years of experience in brand and consulting, Gupta will focus on further strengthening brand Uber in India.

     

    On his appointment as the Head of Marketing, Uber India, Gupta said: “I’m excited to join Uber at such an opportune time. Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”

     

    Prior to joining Uber, Gupta was Chief Marketing Officer at Urban Ladder. During his 10-year stint with Marico, he led the charter for Saffola’s journey from a single category niche brand to a food brand strengthening its association with preventive heart care.

     

  • This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation

    Uber teams up with SRK film ‘Raees’ on drunken driving message

    By A Correspondent

     

    App-driven transport platform Uber has teamed up with the upcoming Shah Rukh Khan film ‘Raees’ on spreading its drunken driving message. This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation.

     

    Aimed at encouraging people to opt for alternate modes of transportation and commute while reveling in the season’s festivities, Uber will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving.

     

    “Through our #DontDrinkAndDrive campaign, we want to urge people to refrain from taking over the wheel when they are under the influence of alcohol. We believe this will contribute towards making the roads safer. We want to encourage people to make the right choices when they have alternative transportation options that are not just affordable but easily accessible. In the coming days, we will be working with the local administration and hundreds of bars and restaurants in the country to ensure that our customers can enjoy the season’s festivities without endangering their or anyone else’s safety and comfort,” said Shweta Rajpal Kohli, ‎Head, Public Policy, Uber India.